The document summarizes information about Ace Hardware, a hardware store chain. It details Ace Hardware's extensive product selection, convenient store locations around the world, and commitment to providing helpful customer service. It also outlines Ace Hardware's vision, strategies for communicating with customers, training and supporting franchisees, rewarding loyalty programs, and some areas for potential improvement.

1. The Simpson’s house in Dubai

2. Why did we shift to
Dubai...look at the condition
of the house you have got!
@*#! ..why
the hell did I
marry her
Darling, getting a house in Dubai
is difficult. I was lucky to get
one in the China Cluster

3. Bring the items in
the list to beautify
& repair the house.

4. It would be difficult to Where to find all this ?
find everything at
one place
You might have to
go to Abu Dhabi,
Bur Dubai, Deira, Where would I get all
Sharjah, Oman… These items in Dubai?

5. I have gone mad
Searching for all
Friend in need
this stuff
Wait ! …You can
get everything at…
Ace Hardware
Ace Hardware..
…I think I have heard Yes…
this name in USA…. Let me share
Are you sure I will some Facts About
get everything
Ace Hardware

6. Millions of customers worldwide
shop Ace for its helpful service
and Extensive product offering,
including 65,000 products to help
beautify, repair or invest in their
homes

7. There are currently more
than 4,600 Ace stores in all
50 states and U.S. territories,
and more than
70 countries on six continents

8. As a retailer-owned cooperative,
Ace Hardware is wholly
owned by its independently
operated store owners

9. Ranks in top 50 in the world.
more than 4,600 retail stores and
approximately 80,000 store
associates
employed by Ace retailers.

10. Mission Statement
Ace Hardware Corporation’s mission is to
provide consistent and superior customer
satisfaction in the communities we serve,
revolutionize the independent segment
of our industry and be the market leader
in the convenience hardware / home
improvement market

11. The History

12. The History

13. At Festival City, Dubai
Was easy
to locate

14. Spacious
Parking Lot

15. This is huge

16. Hmmm...
I may get all
the items

17. Indians
everywhere!

18. Entry
Summer
9AM to 10 PM Offer!!
All Week. ..that's
Good
I would really
need a map
to locate my items

19. There it is…
Store Directory

20. Lets start
with Paint
The map near the
entrance really
helps

21. Proper spacing
between Sections.
….Neat and Clean

23. Good
variety of
colors…
She likes
Blue

24. Create
Testing areas
for Products

25. Product
Brochure,
Displays for more
information

26. Paint brushes
and other
painting tools
kept together

27. Ace packaging is designed
to inform and educate
consumers in their buying
decisions, enabling
consumers to match
products to their specific
hardware needs.

28. Wallpapers…
nice!!

29. She would have
loved this place

32. They have got every
thing…Wow..

34. Kids would
have loved this
 Money Saved

35. Let’s buy something
for the pets

36. The Pets would
love this

37. I can
For My Garden

39. The effective use
of each tool is
demonstrated
in the video.. and
we can test
the tools also
….
this is good

40. …we can take
expensive
equipments on rent…
This.. is cool

41. All that shopping
has made me
hungry
 Costly…

42. Exit
Paid the Bill ….
Let’s get the
feedback form

43. Yes it was .
...Hard Work You did a very
good job dear
Thanks'
Ace

44. Create…

45. Vision 21 :Instrumental to Ace’s growth is its
Vision 21 strategic plan that details a
program for making Ace the dominant
hardline retailer in the convenience market.
In cooperation with each independent
retailer, the strategy utilizes advanced
technology, improved store design and top-
notch managerial and retail programs for its
retailers.

46. More than 1.6 million
square feet of new Ace
retail space added.

47. Communicate…

48. Communicate
Ace’s national television, radio and print
campaigns, along with spokesperson John
Madden, work together to promote the ―Ace –
The Helpful Place‖ brand.

49. Communicate
• Ace’s informative and fun Web site —
www.acehardware.com — exemplifies the
company’s commitment to being the most
helpful hardware store on the planet.
• Among features on the site are Lou Manfredini’s
―Ask Lou‖ interactive Q&A section and
―Answers@Ace,‖ where consumers can
research product information and retrieve step-
by-step, illustrated directions for home
improvement projects.

50. Deliver…

51. Deliver
Ace start-up assistance for Franchisee :
• Finding the right location.
• Store set-up and design, including store planning, visual
merchandising and pricing strategy development.
• Product selection with category management tools and
inventory management best practices.
Ace's comprehensive training covers strategies for:
• Effective store management.
• Managing each revenue center.
• Purchasing and inventory.
• Effective marketing techniques.
• Implementing superior customer service.
• Financial management and back-office procedures.
• GLOBAL SUPPLY CHAIN

52. Sustain…

53. Sustain
• Knowledgeable CSE & Friendly Customer
Service Representatives
• Special Offer Announcements
• Feedback Form
• Suggestion Box
• Dedicated Call Center
• Ace products carry Ace’s Satisfaction Guarantee
with a ―no hassle return policy‖

54. Sustain
• Ace’s best customers for their loyalty. :Customer awards
include a free subscription to Ace’s quarterly magazine,
Ace Homeplace, advanced notification of sales or
special
• Promotions and special item level discounts on select
products.
• To further promote the Ace name to consumers, Ace’s
preferred customer program, the
• Helpful Hardware Club (HHC), was launched in 1997.
Nearly 2,000 retailers currently
• Offer the program to more than eight million customers
nationwide.
• HHC is designed to increase customer visits and
transaction sizes while improving retention and
rewarding.

55. Community Programs

56. Scope for Improvement
• Website still under construction
• No Special emphasis for collecting Customer
Feedback
• Announcements are not audible
• As the store is vast, water dispensers should be
kept at convenient locations
• The ceiling was not covered by means of false
ceiling, this gave a sense of insecurity.

57. Scope for Improvement
• Furniture at children’s area should be
more round so as to be safer
• Taxi should be made available to the
customer upon exit
• Public calling facility should be made
available within ACE premises
• Temporary baby sitting facilities should be
provided
• Air Ventilation needs to be improved

58. Thanks
By:Numero Uno