Scott Handsaker's presentation on Content Marketing, delivered at the WeTeachMe speed teaching event in Melbourne, Australia on the 12th of June 2012.

1. Content Marketing for Startup Founders
(How to Take Over the World)
Scott Handsaker – CEO and Co-Founder
www.attendly.com

2. SCOTT HANDSAKER
CEO / Co-Founder Eventarc + Attendly
Raised Venture Capital
Mentor at Angelcube

3. TYPICAL MARKETING SLIDE
Sponsor meetups
Blogging
Adwords

4. YOU CAN TAKE OVER THE WORLD
FROM MELBOURNE

5. INBOUND MARKETING
The process of earning the interest of
customers rather than buying it

6. INBOUND MARKETING
Content
SEO
Social
CRO

7. TYPICAL AUSSIE STARTUP
PPC
SEO
Direct Sales
PR
WOM

8. CONTENT MARKETING
Scalable
Economical
Anyone can do it
Keeps working
Effective

9. WHAT ARE WE TRYING TO ACHIEVE?
Get more customers
Get more leads
Get more revenue

10. WE DO THIS BY EARNING TRUST

11. YOUR CONTENT MUST BE
Exceptional
Original
Interesting
Shareable

12. EVENTARC 2010
6,000 uniques in 48 hrs
Distribution by thought leaders
Then we stopped – WTF?

13. EVENTARC 2012
2 to 3 posts a week
Seeding on Twitter and Facebook
It's not enough!

14. THIS MAY BE MORE WORK THAN
WE THOUGHT

15. 1. IDENTIFY YOUR TARGET MARKET

16. 2. GENERATE 100 TOPICS / IDEAS

17. 3. DECIDE ON TYPES OF CONTENT

18. 4. DECIDE WHO WILL PRODUCE IT

19. 5. PRODUCE AN EDITORIAL CALENDAR

20. 6. PRODUCE AND PUBLISH

21. 7. SEED THE SHIT OUT OF IT (50%)

22. 8. MEASURE, THEN ITERATE

23. YOUR CONTENT MARKETING...
Sustained
Voluminous
Remarkable
Strategic
Don't give up!

24. TIME TO PIMP MYSELF
scott@attendly.com
@shandsaker and @attendly
www.attendly.com

25. IMAGE CREDITS
http://www.flickr.com/photos/arminho/7065353923/sizes/l/in/photostream/
http://www.flickr.com/photos/stuckincustoms/211239773/sizes/l/in/photostream/
http://www.flickr.com/photos/rietje/3743079222/sizes/l/in/photostream/
http://www.flickr.com/photos/satoru_kikuchi/3792337931/sizes/l/in/photostream/
http://www.flickr.com/photos/origomi/168326901/sizes/l/in/photostream/
http://www.flickr.com/photos/mikebaird/6827018401/sizes/l/in/photostream/
http://www.flickr.com/photos/8114555@N07/905425723/sizes/l/in/photostream/
http://www.flickr.com/photos/themartabus/4442885718/sizes/l/in/photostream/
http://www.flickr.com/photos/furnari/215777071/sizes/l/in/photostream/
http://www.flickr.com/photos/thomashawk/296373043/sizes/l/in/photostream/
http://www.flickr.com/photos/mbg_photos/2484112082/sizes/l/in/photostream/
http://www.flickr.com/photos/eole/1394588888/sizes/l/in/photostream/
http://www.flickr.com/photos/asurroca/51024419/sizes/o/in/photostream/
http://www.flickr.com/photos/alexkerhead/2783514026/sizes/l/in/photostream/
http://www.flickr.com/photos/ecstaticist/2483708374/sizes/l/in/photostream/
http://www.flickr.com/photos/lwr/28246829/sizes/l/in/photostream/
http://www.flickr.com/photos/patrickgage/3738107746/sizes/l/in/photostream/
http://www.flickr.com/photos/27594459@N04/4740608136/sizes/l/in/photostream/
http://www.flickr.com/photos/anjan58/6101177896/sizes/l/in/photostream/
http://www.flickr.com/photos/andypiper/561849829/sizes/l/in/photostream/