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Site-it!: Information Architecture
          Prototyping Tool



      Atsushi HASEGAWA, Ph.D.
            Concent, Inc.
Overview

• We have developed a web site structure
  prototyping tool: Site-it!

• Site-it! enables to involve all project
  members in the discussion of web site
  structure.

• Using Site-it! makes to keep discussion from
  getting into too specific.

• Site-it! is good for Enterprise Information
  Architecture and High Level Site Structure.
Who?

Concent, Inc.

 •   A UX design company based in Tokyo since 2002

 •   Web sites, web applications: research, UX strategy, design

 •   UX strategy and UI prototype of information devices

Atsushi Hasegawa, Ph. D.

 • An Information Architect since 2000
 • Organizing IA Association Japan, HCD-Net board director,
     IA Institute member and translation initiative

 • Founder and President of Concent, Inc.
HCD Process: ISO 13407

                       1. Plan the human centered
                                  process
   Meets
requirements!

                       2. Specify the context of use



5. Evaluate designs against                        3. Specify user and
    user requirements                          organizational requirements



                       4. Produce design solutions
HCD Designing Methods




• Prototyping
• Brainstorming
• Pattern/Component Library
Elements of Web Site Design

                               -Server-side (DB, Apps)
                  Technology   -Front-end (HTML/CSS,
                               JavaScript, Flash)




   Visual                 Information
Communication             Architecture
-Graphic Design                       -Content Planing
-UI Design                            -Organization
-Art Direction                        -Site Structure
                                      -Navigation
                                      -Labels
Information Architecture Design



• Content Plan
• Content Organization
• Site Structure
• Navigation
• Labels
Roles of Site Structure


•   EIA represents the organization’s attitude to the
    customer, and other stakeholders.

•   and EIA also represents the brand strategy of the
    organization.

•   The “Main Navigation” represents the site’s concept.

•   Content categories relates the DB requirements and the
    CMS specification.

•   Site structure is the basis of the user’s experience of the
    site.
Site Structure Document
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Problems of Site Structure
          Designing


1. Difficult to read / understand the context
   from the document
2. Difficult to discussion among the team
3. Blank Post-it! is useful, but hard to
   image what content is in it
Solution: Site-it!


• Sticky notes with templates
• 3 types of Pages: 7 templates
 - Portal type (1)
 - List type (text, w/ thumbnail, thumbnail: 3)
 - Article type (text, w/ image, functional: 3)
• Only Title Area to write
Portal
Type


          Portal



 List
Type


          Text     Text + Thumbnail   Thumbnail



Article
 Type


                                       Functional
           Text      Text + Image
                                      (Web Apps)
Features of Site-it!


• Easy to prepare: anytime, everywhere
• Enable to involve people: members,
  clients, managers, developers

• Easy to try multiple patterns
• Enable to concentrate to the structure,
  not page details, without
  misunderstanding
Site-it! is good for:


•   Enterprise Information Architecture
    (EIA): Relation among sites

    -   Micro-site strategy

    -   Brand portfolio and web site structure

•   High level site structure of a web site

    -   Main categories / main navigation

    -   Searching path
Examples
Workshop
Thanks


•   Take our brochure

•   You can download this slideshow from
    slideshare.com/
    tag: HCII09, Site-it!, Concent, IA

•   We are preparing the data of Site-it! and stencils for
    applications: OmniGraffle, Visio, Excel

•   For more information:
    concentinc.jp/ or site-it@concentinc.jp

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Site-it!: Information Architecture Prototyping Tool

  • 1. Site-it!: Information Architecture Prototyping Tool Atsushi HASEGAWA, Ph.D. Concent, Inc.
  • 2. Overview • We have developed a web site structure prototyping tool: Site-it! • Site-it! enables to involve all project members in the discussion of web site structure. • Using Site-it! makes to keep discussion from getting into too specific. • Site-it! is good for Enterprise Information Architecture and High Level Site Structure.
  • 3. Who? Concent, Inc. • A UX design company based in Tokyo since 2002 • Web sites, web applications: research, UX strategy, design • UX strategy and UI prototype of information devices Atsushi Hasegawa, Ph. D. • An Information Architect since 2000 • Organizing IA Association Japan, HCD-Net board director, IA Institute member and translation initiative • Founder and President of Concent, Inc.
  • 4. HCD Process: ISO 13407 1. Plan the human centered process Meets requirements! 2. Specify the context of use 5. Evaluate designs against 3. Specify user and user requirements organizational requirements 4. Produce design solutions
  • 5. HCD Designing Methods • Prototyping • Brainstorming • Pattern/Component Library
  • 6. Elements of Web Site Design -Server-side (DB, Apps) Technology -Front-end (HTML/CSS, JavaScript, Flash) Visual Information Communication Architecture -Graphic Design -Content Planing -UI Design -Organization -Art Direction -Site Structure -Navigation -Labels
  • 7. Information Architecture Design • Content Plan • Content Organization • Site Structure • Navigation • Labels
  • 8. Roles of Site Structure • EIA represents the organization’s attitude to the customer, and other stakeholders. • and EIA also represents the brand strategy of the organization. • The “Main Navigation” represents the site’s concept. • Content categories relates the DB requirements and the CMS specification. • Site structure is the basis of the user’s experience of the site.
  • 9. Site Structure Document !"#$%&'!()*+,-./0123!4!+,-567 1/1 9:;! •%–—˜™!! <1=! !š›•! /01Á! ,>?-! ½¾1-! %&¿À! ×,?e°Ø1ÖÙ?! /01Á! ,>?-@AB! LMNOPQRS! !"#$%&'TUVW! XYZ[! %&¿À! ¡«ªŸ'!!"#$%&'! CIJK! CDEFGH,>?-! CIJK! IJK! ,>?-@AB! %&¿À! ¡œ'¢£¢'¤! Š‹AŒ! C¶·H,>?-!IJK! Š‹AŒ! C¹ºK! »¼! ™œ•&žŸ &! /01Á! ,>?-¸x! ,>?-¸x! !"#¬-=! ËÌjÍ! XYF|}~•€! Š‹AŒ! Š‹AŒ! Š‹AŒ! Š‹AŒ! C¹ºK! Š‹AŒ! C¹ºK! Š‹AŒ! C¹ºK! »¼! ƒ! š¥¦§¨¢©§'¢ª¨! ½¾1-! LMNOPQRS! ][^! XŽ[^••! ª¥ ž!ÃÀ§«¢ ¢'¤!#§¤Ä nopqrstuvw! ÅHÆÇ! ‘’“”! ®1¯°.±²Š‹A _`Qa! Œ! 8 ÈÉÊ! Š‹AŒ! ]xym@z{xy Š‹AŒ! m! pÚe°Ø1ÖÙ?! ˜¡¼! ÎÏVÐÑÒ! hÓÔ! 7-,ÕÖ1¾.Ö1! ®1¯1³´Xµ! ƒ! bcd1-e1fgh ÈÉÊ! Š‹AŒ! ijk! XŽ[^••! Š‹AŒ! ‘’“”! ghlm! C•‚K! Š‹AŒ! Š‹AŒ! ƒ! „…†1‡! Û]Ü݆1‡! ˆ‰1=! 21•,*!
  • 10. Problems of Site Structure Designing 1. Difficult to read / understand the context from the document 2. Difficult to discussion among the team 3. Blank Post-it! is useful, but hard to image what content is in it
  • 11. Solution: Site-it! • Sticky notes with templates • 3 types of Pages: 7 templates - Portal type (1) - List type (text, w/ thumbnail, thumbnail: 3) - Article type (text, w/ image, functional: 3) • Only Title Area to write
  • 12. Portal Type Portal List Type Text Text + Thumbnail Thumbnail Article Type Functional Text Text + Image (Web Apps)
  • 13. Features of Site-it! • Easy to prepare: anytime, everywhere • Enable to involve people: members, clients, managers, developers • Easy to try multiple patterns • Enable to concentrate to the structure, not page details, without misunderstanding
  • 14. Site-it! is good for: • Enterprise Information Architecture (EIA): Relation among sites - Micro-site strategy - Brand portfolio and web site structure • High level site structure of a web site - Main categories / main navigation - Searching path
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  • 20. Thanks • Take our brochure • You can download this slideshow from slideshare.com/ tag: HCII09, Site-it!, Concent, IA • We are preparing the data of Site-it! and stencils for applications: OmniGraffle, Visio, Excel • For more information: concentinc.jp/ or site-it@concentinc.jp