Here is the poster presentation material for IA Summit 2011 by Atsushi Hasegawa, Ph.D. from Concent, Inc. This poster describe how content model diagram helps page design.

1. Content Model for Page Design
Atsushi HASEGAWA, Ph.D., Hitoshi ENJOJI, Naoko KAWACHI
Concent, Inc. (Tokyo, Japan) www.concentinc.jp/lab/
What?
- Content Model is a diagram for organizing content and visualizing relationship.
- This framework shows Content Model helps define page layout by UX strategy.
How?
1. Draw Content Model by categories, relationship, volumes (left diagram).
2. Draw Bold Line an usage comments by UX strategy.
Other products
3. Place elements on the page by the priority. and services
Why? Basic product
- Prioritized Content Model is a basis of the page design. information,
and BUY
You can discuss the page layout and effect by this model. NOW button
1) Other product Other Products Other Contents
information and
functions are low Main
priority, then features /
appear only in the Mac iPod iPhone Store iTunes Support Slideshow
global navigation. and columns
3) Product's basic Instruction
2) Instruction and information items are video
explanation defined by the
Instruction
contents are high guideline including Features
Video
priority. Especially BUY NOW button.
introducing mail They are appear in
features are appear the local navigation
in both the mail area.
visual slideshow
and content Main Build-in
column. Features Apps
iPad
Use 4) The key element of this App
Situation page is product mail Store
features slideshow. Each
slide has a large picture
and copy phrases.
Use
situation
iOS 4.3 iOS
Buy iPad
Featured
Contents
Tour
5) BUY NOW is the highest
priority, so it is placed on the BUY Online Retail
local navigation area and has Telephone Spec
NOW Store Store
special button shape. Other
information are less priority.
Buy iPad Product
Information