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Unicorns and other wild things
       A crash course on thriving in organizations
             that don’t know what to do with you
                                #changeisstrange

                        alberta soranzo | @albertatrebla
                         IA Summit 2013 – Baltimore, MD




                                       Maurice Sendak, Where the Wild Things Are
me = INTJ




                                                                     Hello!


                                                                                     Illustration: Dan Willis

unicorns and other wild things | @albertatrebla | #changeisstrange     IA Summit 2013 - Baltimore MD
Warm-up




                                                  The hunt

                                                                                source: mamaslatinas.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
#hesaidit



         When I think about what sort of person I
         would most like to have on a retainer, I
         think it would be a boss. A boss who could
         tell me what to do, because that makes
         everything easy when you’re working.
                                                                     — A. Warhol




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Check this out




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Check this out




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Normal people




                          andler
                  Chris Ch                                                                                     Klyn
                                                 Lynn Boyde                                         rks, Dan
                                                           n                                Jeff Pa
                                                                                  H   obbs,
                                                                            Jason




                                      ini
                             ea   Resm
                        Andr
                                                               Eric Reis                                        Yours Truly
                                                                        s




unicorns and other wild things | @albertatrebla | #changeisstrange                                  IA Summit 2013 - Baltimore MD
They see us like this




                                                                       Maurice Sendak, Where the Wild Things Are

unicorns and other wild things | @albertatrebla | #changeisstrange      IA Summit 2013 - Baltimore MD
What is it that people want?




                       Richard	
  Saul	
  Wurman	
  —	
  The	
  Economist's	
  Ideas	
  Economy:	
  Informa;on	
  2012	
  

                                                                                                                   source The Economist via youtube.com

unicorns and other wild things | @albertatrebla | #changeisstrange                                             IA Summit 2013 - Baltimore MD
Round 1




                                             Roadblocks

                                                                                  source: angelairvin.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Roadblocks


         Ignorance

         Unrealistic expectations

         Resistance




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Roadblock: Ignorance



         ig·no·rance  
         /ˈignərəns/

         Noun
         Lack of knowledge or information.



unicorns and other wild things | @albertatrebla | #changeisstrange      IA Summit 2013 - Baltimore MD
Roadblock: Unrealistic Expectations


         ex·pec·ta·tion  
         /ˌekspekˈtāSHən/

         Noun
         A belief that someone will or should
         achieve something.



unicorns and other wild things | @albertatrebla | #changeisstrange                     IA Summit 2013 - Baltimore MD
Roadblock: Resistance


         re·sist·ance  
         /riˈzistəns/

         Noun
         The refusal to accept or comply with
         something; the attempt to prevent
         something by action or argument.


                                                                                   source drlynnesherman.com

unicorns and other wild things | @albertatrebla | #changeisstrange       IA Summit 2013 - Baltimore MD
Venn Diagram (gotta have one)




                                                FEAR
                                        Ignorance                      Resistance




                                                        Expectations




unicorns and other wild things | @albertatrebla | #changeisstrange                  IA Summit 2013 - Baltimore MD
Venn Diagram (gotta have one)




                              FEAR      Ignorance




                                                        Expectations
                                                                       Resistance




unicorns and other wild things | @albertatrebla | #changeisstrange                  IA Summit 2013 - Baltimore MD
Fear




                                                                     Office Space (1994) – source virtualstapler.com

unicorns and other wild things | @albertatrebla | #changeisstrange      IA Summit 2013 - Baltimore MD
Fear




                                                                     Office Space (1994) – source virtualstapler.com

unicorns and other wild things | @albertatrebla | #changeisstrange      IA Summit 2013 - Baltimore MD
(New) Armano’s WTF-OMG!




                                                                     based on http://darmano.typepad.com/logic_emotion/2008/12/the-omgwtf-spectrum.html

unicorns and other wild things | @albertatrebla | #changeisstrange                                             IA Summit 2013 - Baltimore MD
Drill sergeant? Think again




                                                                                             source wikipedia.org

unicorns and other wild things | @albertatrebla | #changeisstrange            IA Summit 2013 - Baltimore MD
The “E” word


         em·pa·thy  
         /ˈempəTHē/




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
The “E” word


         em·pa·thy  
         /ˈempəTHē/
         Noun
         The ability to understand and share
         the feelings of another.



unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Empathy is a three-way thing

                                                        Stakeholders



                                                               You are
                                                                HERE                 Colleagues




                                                               Users
unicorns and other wild things | @albertatrebla | #changeisstrange                  IA Summit 2013 - Baltimore MD
Empathy is a three-way thing

                                                        Stakeholders



                                                               You are
                                                                HERE                 Colleagues




                                                               Users
unicorns and other wild things | @albertatrebla | #changeisstrange                  IA Summit 2013 - Baltimore MD
Empathy is a three-way thing

                                                        Stakeholders



                                                               You are
                                                                HERE                 Colleagues




                                                               Users
unicorns and other wild things | @albertatrebla | #changeisstrange                  IA Summit 2013 - Baltimore MD
Be a journey companion




unicorns and other wild things | @albertatrebla | #changeisstrange         IA Summit 2013 - Baltimore MD
Round 2




                                                   The plan

                                                                             source newlearningcentre.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
The plan (you have to have one)




         Prepare
         Visualize
         Communicate




unicorns and other wild things | @albertatrebla | #changeisstrange                 IA Summit 2013 - Baltimore MD
Prepare



         Prepare
           • Do your homework
           • Be your own back-up
           • Offer alternatives




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
The plan (you have to have one)




         Prepare
         Visualize
         Communicate




unicorns and other wild things | @albertatrebla | #changeisstrange                 IA Summit 2013 - Baltimore MD
Visualize


         Visualize
           • Sketches
           • Whiteboards
           • Diagrams
           • Print-outs
           • Anything, really.


                                                                         source divergentmba.wordpress.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Visualize




                                                                         source divergentmba.wordpress.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
The plan (you have to have one)




         Prepare
         Visualize
         Communicate




unicorns and other wild things | @albertatrebla | #changeisstrange                 IA Summit 2013 - Baltimore MD
Remember Visualize?


         Visualize
           • Sketches
           • Whiteboards
           • Diagrams
           • Print outs
           • Anything that will translate what’s in
             Anything, really.
              your mind into something that others
              can relate to.


unicorns and other wild things | @albertatrebla | #changeisstrange      IA Summit 2013 - Baltimore MD
Remember Visualize?


         Visualize
           • Sketches
           • Whiteboards
           • Diagrams
           • Print outs
           • Anything that will translate what’s in
             Anything, really.
              your mind into something that others
              can relate to.


unicorns and other wild things | @albertatrebla | #changeisstrange      IA Summit 2013 - Baltimore MD
Collective understanding




         Create a collective understanding by
         building a common vocabulary and sets of
         shared references.




unicorns and other wild things | @albertatrebla | #changeisstrange          IA Summit 2013 - Baltimore MD
Bonus Round




                                        Take a chance

                                                                              source: annamanderson.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Where does it come from?

                   External
                      Earn	
  respect




              Get	
  design	
  opportuni;es




                  Demonstrate	
  	
  value




                                                                                     source uxmag.com - Kim Bieler

unicorns and other wild things | @albertatrebla | #changeisstrange           IA Summit 2013 - Baltimore MD
Where does it come from?

                   External                                            Internal
                      Earn	
  respect                                Create	
  opportuni;es




              Get	
  design	
  opportuni;es                          Demonstrate	
  value




                  Demonstrate	
  	
  value                              Earn	
  respect	
  



                                                                     Greater	
  influence,	
  
                                                                     more	
  opportuni;es

                                                                                              source uxmag.com - Kim Bieler

unicorns and other wild things | @albertatrebla | #changeisstrange                   IA Summit 2013 - Baltimore MD
Just do it, already




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Just do it, already




unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Before I go




                       Let me tell you a secret

                                                                                     source: afterpop.tv

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Yup, I emailed this




                                                                                  source blog.okcupid.com

unicorns and other wild things | @albertatrebla | #changeisstrange    IA Summit 2013 - Baltimore MD
and this




                                                                                 source blog.okcupid.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
and this




                                                                                 source blog.okcupid.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
and this




                                                                                 source blog.okcupid.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
and this




                                                                                 source blog.okcupid.com

unicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
#whoissheanyway




                                              Thank you!
                                                alberta soranzo
                                                @albertatrebla
                                          albertasoranzo@gmail.com




unicorns and other wild things | @albertatrebla | #changeisstrange    IA Summit 2013 - Baltimore MD

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Unicorns and Other Wild Things

  • 1. Unicorns and other wild things A crash course on thriving in organizations that don’t know what to do with you #changeisstrange alberta soranzo | @albertatrebla IA Summit 2013 – Baltimore, MD Maurice Sendak, Where the Wild Things Are
  • 2. me = INTJ Hello! Illustration: Dan Willis unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 3. Warm-up The hunt source: mamaslatinas.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 4. #hesaidit When I think about what sort of person I would most like to have on a retainer, I think it would be a boss. A boss who could tell me what to do, because that makes everything easy when you’re working. — A. Warhol unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 5. Check this out unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 6. Check this out unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 7. Normal people andler Chris Ch Klyn Lynn Boyde rks, Dan n Jeff Pa H obbs, Jason ini ea Resm Andr Eric Reis Yours Truly s unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 8. They see us like this Maurice Sendak, Where the Wild Things Are unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 9. What is it that people want? Richard  Saul  Wurman  —  The  Economist's  Ideas  Economy:  Informa;on  2012   source The Economist via youtube.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 10. Round 1 Roadblocks source: angelairvin.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 11. Roadblocks Ignorance Unrealistic expectations Resistance unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 12. Roadblock: Ignorance ig·no·rance   /ˈignərəns/ Noun Lack of knowledge or information. unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 13. Roadblock: Unrealistic Expectations ex·pec·ta·tion   /ˌekspekˈtāSHən/ Noun A belief that someone will or should achieve something. unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 14. Roadblock: Resistance re·sist·ance   /riˈzistəns/ Noun The refusal to accept or comply with something; the attempt to prevent something by action or argument. source drlynnesherman.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 15. Venn Diagram (gotta have one) FEAR Ignorance Resistance Expectations unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 16. Venn Diagram (gotta have one) FEAR Ignorance Expectations Resistance unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 17. Fear Office Space (1994) – source virtualstapler.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 18. Fear Office Space (1994) – source virtualstapler.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 19. (New) Armano’s WTF-OMG! based on http://darmano.typepad.com/logic_emotion/2008/12/the-omgwtf-spectrum.html unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 20. Drill sergeant? Think again source wikipedia.org unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 21. The “E” word em·pa·thy   /ˈempəTHē/ unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 22. The “E” word em·pa·thy   /ˈempəTHē/ Noun The ability to understand and share the feelings of another. unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 23. Empathy is a three-way thing Stakeholders You are HERE Colleagues Users unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 24. Empathy is a three-way thing Stakeholders You are HERE Colleagues Users unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 25. Empathy is a three-way thing Stakeholders You are HERE Colleagues Users unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 26. Be a journey companion unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 27. Round 2 The plan source newlearningcentre.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 28. The plan (you have to have one) Prepare Visualize Communicate unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 29. Prepare Prepare • Do your homework • Be your own back-up • Offer alternatives unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 30. The plan (you have to have one) Prepare Visualize Communicate unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 31. Visualize Visualize • Sketches • Whiteboards • Diagrams • Print-outs • Anything, really. source divergentmba.wordpress.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 32. Visualize source divergentmba.wordpress.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 33. The plan (you have to have one) Prepare Visualize Communicate unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 34. Remember Visualize? Visualize • Sketches • Whiteboards • Diagrams • Print outs • Anything that will translate what’s in Anything, really. your mind into something that others can relate to. unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 35. Remember Visualize? Visualize • Sketches • Whiteboards • Diagrams • Print outs • Anything that will translate what’s in Anything, really. your mind into something that others can relate to. unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 36. Collective understanding Create a collective understanding by building a common vocabulary and sets of shared references. unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 37. Bonus Round Take a chance source: annamanderson.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 38. Where does it come from? External Earn  respect Get  design  opportuni;es Demonstrate    value source uxmag.com - Kim Bieler unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 39. Where does it come from? External Internal Earn  respect Create  opportuni;es Get  design  opportuni;es Demonstrate  value Demonstrate    value Earn  respect   Greater  influence,   more  opportuni;es source uxmag.com - Kim Bieler unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 40. Just do it, already unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 41. Just do it, already unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 42. Before I go Let me tell you a secret source: afterpop.tv unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 43. Yup, I emailed this source blog.okcupid.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 44. and this source blog.okcupid.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 45. and this source blog.okcupid.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 46. and this source blog.okcupid.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 47. and this source blog.okcupid.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  • 48. #whoissheanyway Thank you! alberta soranzo @albertatrebla albertasoranzo@gmail.com unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD