Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
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Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations a presentation given by Barry LaGrave from the MN House Public Information Services to the 2009 Blandin Broadband Conference in Minnesota
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Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
- 1. Tools, Policies and Practices: Twitter Here, LinkedIn There,Facebook Everywhere! Presentation by Barry LaGrave Minnesota House of Representatives, Public Information Services BlandinFoundationTM ’s 2009 Broadband Conference “Realizing Our Broadband Future: Getting from Here to There” November 19, 2009
- 2. House Public Information Services A nonpartisan department of the Minnesota House of Representatives, serving as the general information contact point for the House of Representatives. 2
- 3. House Public Information ServicesInformation and Outreach Photography Publications Television 3
- 4. Services we provide to the public: Session Weekly – newsmagazine providing a summary of each week's events during session Session Daily - online news service updated every day during session and when news from the House warrants New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session. Legislative directories Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/press conferences Video and audio copies of House meetings House meeting schedules Press releases Photos of House members and legislative activities. 4
- 5. Services we promote via Twitter: Session Weekly – newsmagazine providing a summary of each week's events during session Session Daily - online news service updated every day during session and when news from the House warrants New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session. Legislative directories Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/ press conferences Video and audio copies of House meetings House meeting schedules Press releases Photos of House members and legislative activities. 5
- 6. Public Information Services’ Twitter page 6
- 7. Twitter timeline: Late December 2008 Page created but not publicly promoted (“soft roll-out”) 7
- 8. Twitter timeline: Late December 2008 Page created but not publicly promoted (“soft roll-out”) Jan. 6-April 13 Items posted, but no public notification; Internal testing of processes, such as URL link creation, determining what items to post, time demands on staff, etc… 8
- 9. Twitter timeline: April 13 Evaluation of internal testing, and fine-tuning what items to post: 9
- 12. almost exclusively Public Information Services-created and controlled content.(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page); 11
- 17. floor, committee and conference committee actions of significance; 13
- 20. floor, committee and conference committee actions of significance;
- 21. TV webcast schedules and changes;14
- 24. floor, committee and conference committee actions of significance;
- 25. TV webcast schedules and changes;
- 26. when photo slide shows go online15
- 29. Director (primarily TV or photo-related items; or if other publications staff are not available)
- 33. promotional text on House webcast schedule page;17
- 34. Twitter timeline: April 28 Evaluation after two weeks 18
- 35. Twitter timeline: April 14 23 Followers 55 Tweets 19
- 36. Twitter timeline: April 14 23 Followers 55 Tweets November 13 667 Followers 350 Tweets Other Web usage stats are ↑ . . . but because of Twitter? 20
- 37. Twitter timeline: April 14 23 Followers 55 Tweets November 13 667 Followers 350 Tweets Other Web usage stats are ↑ . . . but because of Twitter? We do not “Follow” anyone 21
- 38. Twitter Issues: To Tweet or not to Tweet One-way communication: generally no responding to Inquiries (via @MNHouseInfo) 22
- 39. Twitter Issues: To Tweet or not to Tweet One-way communication: generally no responding to Inquiries (via @MNHouseInfo) Late-breaking action for “wonks” Legislative action TV or webcast access 23
- 40. Twitter Issues: 24 To Tweet or not to Tweet One-way communication: generally no responding to Inquiries (via @MNHouseInfo) Late-breaking action for “wonks” Legislative action TV or webcast access Editorial oversight Tweet about high-profile amendments, but not others Urgency vs. big picture Proofing
- 41. Twitter Issues: To Tweet or not to Tweet Err on the side of caution . . . especially if you represent a public entity or a public official. 25
- 42. Contact us:House Public Information Services651-296-2146800-657-3550175 State Office Building100 Rev. Dr. Martin Luther King Jr. Blvd.St. Paul, MN 55155-1298 26
- 43. Contact us:House Public Information Services651-296-2146800-657-3550175 State Office Building100 Rev. Dr. Martin Luther King Jr. Blvd.St. Paul, MN 55155-1298http://twitter.com/MNHouseInfo 27