Telling a Story with Social Media Presenter: Ann Treacy, Treacy Information Services Everyone has a story to tell, whether you’re recruiting people or businesses to your region, selling a product or preparing a presentation on future of broadband in rural areas. Social media tools such as YouTube and podcasts can help you establish your story, social networks such as Facebook or LinkedIn help you spread the word and ongoing blogs or Twitter can help maintain the story. We’ll talk about how to tell your story with social media.

1. Telling a Story with Social Media Ann TreacyTreacy Information Services atreacy@treacyinfo.com

2. It’s where the people are…

3. If you aren’t telling your story online someone else is. Search for your name to see if there’s a discussion already happening

4. Establish your Story What is your story? Who do you want to hear it? (Know the demographics) Who’s going to tell it? Find your voice

5. "When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalisthttp://forums.e-democracy.org/groups/mnvoices

6. Find the Right Tool(s) What tools suit your talents, time and story? What is your target market using? How much control do you need/want?

7. Anatomy of a Blog Static Page Widget Post: most recent first. Under Post: Leave a Comment Categories Permalink Author Widget Widget Widget

10. Mini-Lesson: Google Alerts

11. Anatomy of Twitter What I see when I login Where you type your 140 Character Tweet Tweet Shortcuts: @annt– to reply or shout out to someone #mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward

12. Anatomy of Twitter What can you do? What you see when you visit Update your story Follow people who add to or further your story Find people talking about your story Find people who are in your area (and should know your story)

13. Twitter Logistics www.twitter.com Follow instructions Complete your profile! Upload a picture http://search.twitter.com/advanced Find fellow Twits

14. Mini Lesson - RSS: Really Simple Syndication A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format

15. Flickr Save, store, share photos Add pictures to your story Create groups, invite others to share photos add to the stories Embed photos into other sites to spread the story www.flickr.com www.picasa.com Feeds to

16. YouTube Channel Animate your story Content trumps quality Keep it short & focused Invite others to use your video Invite others to participate www.youtube.com Embedded Video

17. Video Contest Encourage others to tell their story Set parameters Provide some instruction Ask folks to post to YouTube and tag or send link

18. Video Logistics www.youtube.com Set up a channel Search for likely viewers www.vimeo.com For more than 10 minutes Flip Video Cheap & easy

19. Wiki Build a story around local chapters Easy to change content Open to change content Great for decentralized content creation http://en.wikipedia.org/wiki/Minnesota

20. Social Networks LinkedIn, Facebook, MySpace, Plaxo… Build a community to hear, build, corroborate, promote your story

21. Facebook - LinkedIn

22. Facebook – Advanced Use Facebook Page Visible to everyone View visitor statistics Add applications Marketplace Sell/advertise items Group Able to send bulk invitations – so easier to grow list of members Events Post open houses, invite folks

23. Open up your story Invite comments, photos, videos Post comments on other sites that talk about you Address the positive and negative

24. Moving Forward Search for yourself online Establish a story Choose a tool(s) Get started

25. Questions? Notes posted soon at: www.blandinonbroadband.org Ann Treacy atreacy@treacyinfo.com 651.239.4581