1. Why Social Media?
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com

2. Impact of Social Media
http://www.youtube.com/watch?v=QUCfFcchw1w
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3. Ask Yourself…
• What would be a social media success?
– Rent out a cabin, get in the newspaper
– Move to online reservation
• Who do you want to reach?
– New guests / current guests
– Families, hunters, spring breakers, couples,
teens, Canadians, Minneapolitans…
• What are your strengths?
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4. Create a story that…
• highlights your strengths
• speaks to the right people
• leads to action
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5. Build a Space for your Story
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6. What do you?
• People want to connect
– How do people connect
with you?
• People want to get
worthwhile info
– What info do you have?
• People want to share
worthwhile info
– What info do you have
that sharable?
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7. Interesting Stats*: Facebook
• An average Facebook users has 130 friends.
(AllTwitter)
• 80 percent of social media users prefer to
connect with brands through Facebook.
(Business2Community)
• 8 pm is best time for interaction
• 1-3:00 is a great time to be seen
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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8. Facebook Tech Talk
• Tell people about
your FB page
– Tell FB friends
– Send out an email with
a link
– Post a link on your
web site
– Mention it everywhere
– Get e-fluencers to talk
about you
• Be active
– Best time to post – 8
pm
• Interact with other
sites to build a rep
• Promote on your site
• Use pictures
• Ask questions
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9. Interesting Stats: Twitter
• 56 percent of customer tweets to companies
are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51
people. (Diego Basch's Blog)
• 32 percent of all Internet users are using
Twitter. (Marketing Land)
• 34 percent of marketers have generated leads
using Twitter. (Digital Buzz Blog)
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10. Twitter Tech Talk
Inform
• Send specials
• Send RT-worthy
messages
• Set realistic
expectations
• Use #
Engage
• Find folks to follow
• Listen and RT
• Use @
• Link to articles et al
for more details
• Tweet during
conferences
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11. Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all
Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than
visitors referred from non-social channels. (Search
Engine Jrnl)
• Pinterest pins with prices get 36% more likes than
those without. (Shopify)
• 69% of online users who visit Pinterest found an
item to buy, compared with 40% of Facebook users.
(All Facebook)
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12. Pinterest Tech Talk
•
•
•
•
•
Use good descriptions
Use good alt tags on your website
Pin other pictures too
Think about your audience
Include prices
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13. Interesting Stats: Instagram
• 13% of Internet users use Instagram
• Brands with Instagram accounts share an
average of 98% of the photos they post to
the site to Facebook, and 59% to Twitter
• Instagram user upload 40M pictures each
day
• 59% of brands have presence on
Instagram
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14. Instagram Tech Talk
• Use lots of hashtags
• Thursday is best day to post (to be
seen)
• Sunday is best day for interaction
• Video is best for off-work hours
• Mayfair filter gets a lot of likes
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15. Interesting Stats: Google+
• Google+ pages appear in search results
for 30 percent of brand term searches for
brands with G+ pages, up from 5 percent
in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a
Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day.
(AllTwitter)
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16. Why Google+?
• Similar to Facebook with an
option to segment
connections
• Big with online marketers
• Big with emerging
musicians
• Ties into Google Tools
(Flickr, YouTube…)
• Google+
Recommendations may
influence SEO
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17. Manage the process…
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18. Plan the Old School Way
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19. Automate
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20. Auto-Post via WordPress
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21. Management Tools
• HootSuite
– www.hootsuite.com
• Use Admin
Tools
• Be cautious
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22. Work Together
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23. Be Social
• Like people, places and things
• Share each other’s stuff
• Make a plan to cross promote
@
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24. Serendipity
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25. Pay Attention and React
• People want to know about the inside stuff
• Watch what folks in the area and industry
are talking about and post accordingly
• Use the weather!!
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26. Get the presentation here:
http://byteoftheweek.com/
Thank you!
Ann Treacy
atreacy@treacyinfo.com
www.treacyinfo.com