MNREM social media for renewable energy businesses
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an introduction to social media strategies for renewable energy businesses. Learn how other businesses are using Blogs, Twitter, Video and Social Media networks such as LinkedIn and Facebook.
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MNREM social media for renewable energy businesses
- 1. Social Media Ann Treacy broadband.mnrem.com
- 2. The Intro About me Social Media Tools Blogs YouTube/Ustream LinkedIn Twitter Facebook
- 3. Before you Begin Why do you want to use social media? How does it fit into existing business goals? How can you measure success? What resources do you want to dedicate to social media efforts? Internal staff? Consultant? Both?
- 4. Find Your Comfort Level
- 5. Online Tools Web site Email / email newsletters/alerts Blogs YouTube/Ustream LinkedIn Twitter Facebook
- 6. Blog Great way to inform Great for showing personality/expertise Great for search engine optimization Great for tying in other media Easy to update
- 7. Blog Tech Talk Choose a platform (WordPress, Blogger) Choose a host (Free, self-hosted) Choose a template Customize layout, functions, options Post articles (ongoing) Moderate/monitor comments
- 8. YouTube/Ustream Great way to inform Great way to teach Worth 1,000 words Help new audience find you Easy to do www.ustream.tv
- 9. Video Tech Talk Get a camera www.theflip.com Shoot video/record show Upload/Archive Label/tag/promote Moderate comments
- 10. LinkedIn Your personal account can be as powerful as your business presence Take time to flesh out your profile Look for groups to join or create Be the person people want to know
- 11. LinkedIn Tech Talk Set up an account Personal, company, group Choose your level of commitment Wait to be contacted Contact people one-on-one Join conversations Start/host conversations Twitter
- 12. Twitter Post updates Follow others to get their updates Search for timely info Follow topics of interest #hashtag = topic/tag @AnnT = shout out
- 13. Twitter Tech Talk Inform Send specials Send RT-worthy messages Set realistic expectations Use # Engage Find folks to follow Listen and RT Use @ Link to articles et al for more details Tweet during conferences
- 14. Facebook Personal Page Facebook Company Page
- 15. Facebook Have a plan to keep the updates flowing Take the time to listen Be flexible & prepare to roll with it Your following is built on the relationship of your fans Consider campaigns
- 16. Facebook Tech Talk Get 25 ringer fans (secure your name) Tell people about your FB page Tell FB friends Send out an email with a link Post a link on your web site Mention it everywhere Get e-fluencers to talk about you www.facebook.com/pages/create.php
- 17. Final Tips Have a plan/calendar Look into Admin tools Make the most of every story Do what’s right for you! www.hootsuite.com
- 18. Questions? If you have an interest in further training on social media in your area, please let us know.