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Mnrem managing social media
- 1. Managing Social Media Tools:
Only as good as your last tweet
Ann Treacy
broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 2. Agenda
• Understanding Interactions (Edges)
• Create a Calendar & Plan
• Using the Tools
• Hootsuite
• Building a Balance
• Common Sense
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 3. Social Media is social –
interaction is good, popularity is
good.
You decide which you want.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 4. Lifespan of Info
• Facebook Post – 3 hours
• Twitter – 2 hours
• LinkedIn – a week
• Google+ – unknown
• Exception - events
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 5. When to post?
• Optimal time of the day to get ReTweets is
5:00PM
• Content posted later in the day gets more likes
and shares.
• Peak posting time for likes and share is 8:00PM
• Peak share time is 6:00PM
• Saturday and Sunday have the like percentage
• 33% of Facebook postings are mobile
BUT….
http://www.inboundmarketingagents.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 6. How often should you post?
• Facebook Post – 1-2 times a day
• Twitter – 5-10 times a day
• LinkedIn – weekly
• Google+ – 5 times a day BUT….
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 7. Value is in quality, not quantity!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 8. What is Edgerank?
• Affinity: built by repeat
interactions with a
Brand's Edges.
• Weight: comments have
a higher value than
Likes.
• Time Decay: the older it
is the less valuable it is. http://whatisedgerank.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 9. Create a Calendar
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 10. Create a Plan
• Use the blog as the Tweet
base for content
• Amplify via Social
Media LI Blog FB
• Tools are available
G+
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 12. WordPress.com
• Setup Publicize
Settings
• Use #hashtag to
catalog post
• WordPress.org?
– http://leenk.me
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 15. HootSuite
Manage all of your social networks
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 17. The Dashboard Social Media Channels
Place
To
Interact
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 19. Other
features…
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 20. Hootsuite
Pros Cons
• Easy to do in advance • Doesn’t score as well with
• Easy to manage multiple Edgerank
personalities • Queued posts can be
• Easy to analyze wrong!
• Easy to share • Not there for immediate
responsibilities interaction
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 21. Build a Balance
• Schedule some posts (based on blog articles
for example)
• Be spontaneous – serendipity works!
• Share, Retweet, Repost, Pin
• Reply and post on other walls
• Do what works for you!! Scheduled
Spontaneous
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 22. Tips
• Recognize that each media is different
• Consistency throughout is good; verbatim
messages isn’t
• Track success – to replicate and focus
• Go mobile – Tweet from the DMV
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 23. QUESTIONS?
If you have an interest in further training on in your area,
please let us know.
Session will be posted online:
http://www.mnrem.com/blog/
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.