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Mnrem google analytics
- 2. Google Analytics (GA) is a free
service offered by Google that
generates detailed statistics
about the visitors to a website.
Google Analytics hit the scene in 2005.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 3. Advantages of Google Analytics
• Free
• Easy to use
• High level dashboard
• Detailed reports
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 4. Disadvantages of Google Analytics
• Doesn’t track everyone
– Visitors needs to accept cookies & JavaScript
– Not tracking spiders
• Limiting info provided
– Searchers can turn off tracking
– Limitations may increase
• Need to have Google Account But again free and easy!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 5. How to Set Up:
• www.google.com/analytics
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 7. Add Code to Your Site
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 9. Dates
• Choose dates
to view
• Compare to past
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 12. Email
• Have stats
emailed to
you (or
others) on
a regular
basis
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 15. • Audience – How many? Location? Duration of
visit? New, returning, bounce? Device?
• Advertising - Tracking success of AdWords
• Traffic Sources – Where does the traffic come
from? SEO? Ads? Links?
• Content – Which pages are working?
• Conversions – Are visitors doing what you
want them to do?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 19. More Details (Second Dimension)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 21. Audience
• How many visitors?
• Any campaigns rewarded with more traffic?
• Where are they located?
• Are they mobile?
• New people, returns or bounces?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 23. Referrals (Links from other sites)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 24. SEO Note: This info is becoming limited!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 25. Traffic Source
• Are our ads leading to visits?
• Which links bring us traffic?
• What terms do people use to find us?
• Are social media efforts paying off?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 27. On Page Analytics
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 28. Content
• What pages are entry?
• Where do people exit?
• What pages are most/least popular?
• Where do people link?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 29. Setting Up Goals
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 31. For the Future
Filters, Funnels, E-Commerce…
For today –
1. Get GA set up
2. Email stats monthly
3. Look at them!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 32. QUESTIONS?
If you have an interest in further training on in your
area, please let us know.
Session will be posted online:
http://www.mnrem.com/blog/
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
