1. Mini Lesson on SEO
Search Engine Optimization
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com

2. Search Engines Like:
1. Lots of repeated
keywords on web
page
2. Lots of good links to
your web site
3. Regular updates
4. Quick download
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3. What search engines don’t like
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4. Focus on Keywords
• Come up with 10
keyword phrases
– Your name
– Program names
– Terms people use to
find someone like you
– Location if appropriate
• Check popularity of
terms
http://www.keywordspy.com/
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5. Use the Keywords
• TITLES!
• Graphics don’t count
• Use text on pages
• Have good 10-20
word description of
yourself to share
http://www.webconfs.com/search-engine-spider-simulator.php
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6. Look at the Links
• See who links to you
www.linkpopularity.com
• See who links to the
competition
• Make sure your partners
link to you
• Ask people to link to you
• Get into social media
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7. Fresh Content
• Making even small changes will help
• Making small changes that build your
content are even better
• Real Time Search?!
– Same rules apply (keywords, links/followers,
freshness)
– Getting hotter!
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8. Questions
Thank you!
Ann Treacy
atreacy@treacyinfo.com
www.treacyinfo.com