Understanding Google Analytics

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Google Analytics
www.google.com/analytics/

Ann Treacy
broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Google Analytics (GA) is a free
service offered by Google that
generates detailed statistics
about the visitors to a website.

Google Analytics hit the scene in 2005.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Advantages of Google Analytics
• Free
• Easy to use
• High level dashboard
• Detailed reports

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Disadvantages of Google Analytics
• Doesn’t track everyone
– Visitors needs to accept cookies & JavaScript
– Not tracking spiders
• Limiting info provided
– Searchers can turn off tracking
– Limitations may increase
• Need to have Google Account But again free and easy!

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

How to Set Up:
• www.google.com/analytics

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Set up Website

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Add Code to Your Site

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

“Home”

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Dates
• Choose dates
to view
• Compare to past

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Compare Dates

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Home - Email

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Email
• Have stats
emailed to
you (or
others) on
a regular
basis

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Home - Visits

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Visits

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

• Audience – How many? Location? Duration of
visit? New, returning, bounce? Device?
• Advertising - Tracking success of AdWords
• Traffic Sources – Where does the traffic come
from? SEO? Ads? Links?
• Content – Which pages are working?
• Conversions – Are visitors doing what you
want them to do?

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Audience

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Mobile Traffic

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

More Details (Second Dimension)

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Visitor Flow

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Audience
• How many visitors?
• Any campaigns rewarded with more traffic?
• Where are they located?
• Are they mobile?
• New people, returns or bounces?

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Traffic Sources

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Referrals (Links from other sites)

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

SEO Note: This info is becoming limited!

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Traffic Source
• Are our ads leading to visits?
• Which links bring us traffic?
• What terms do people use to find us?
• Are social media efforts paying off?

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Content Overview

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

On Page Analytics

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Content
• What pages are entry?
• Where do people exit?
• What pages are most/least popular?
• Where do people link?

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Setting Up Goals

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Goals

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

For the Future
Filters, Funnels, E-Commerce…
For today –
1. Get GA set up
2. Email stats monthly
3. Look at them!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?
If you have an interest in further training on in your area,
please let us know.
Session will be posted online:
http://www.mnrem.com/blog/

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

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Understanding Google Analytics

2. Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics hit the scene in 2005. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

4. Disadvantages of Google Analytics • Doesn’t track everyone – Visitors needs to accept cookies & JavaScript – Not tracking spiders • Limiting info provided – Searchers can turn off tracking – Limitations may increase • Need to have Google Account But again free and easy! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

15. • Audience – How many? Location? Duration of visit? New, returning, bounce? Device? • Advertising - Tracking success of AdWords • Traffic Sources – Where does the traffic come from? SEO? Ads? Links? • Content – Which pages are working? • Conversions – Are visitors doing what you want them to do? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

21. Audience • How many visitors? • Any campaigns rewarded with more traffic? • Where are they located? • Are they mobile? • New people, returns or bounces? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

25. Traffic Source • Are our ads leading to visits? • Which links bring us traffic? • What terms do people use to find us? • Are social media efforts paying off? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

32. QUESTIONS? If you have an interest in further training on in your area, please let us know. Session will be posted online: http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.