Special Chem Interactive Marketing Solutiions

How did SpecialChem Clients...

Accelerate a new product launch
to exceed yearly sales objective in less than 6 months?

Validate applications and find development partners
in a few months?

Fill their R&D pipeline with breakthrough innovations
for the next 5 years

5,000,000+ chemicals & materials professionals used SpecialChem in 2009

1,000,000+ technical data sheets downloaded / year

A network of 450,000+ fully profiled members

Deep member profiles based on behavior

Equal member representation from Americas, Europe and Asia Pacific

Extended network of 300+ independent technical and market experts

Our network includes

Connect to the World’s Largest Online Network
of Chemicals and Material Specifiers

Plastics & Elastomers Adhesives & Sealants Coatings & Inks Cosmetics

Every year SpecialChem drives more than Do you need to launch your innovation to
5,000,000 global technical professionals automotive or electronic OEMs? Need to
to its websites. identify unmet needs from the architectural
coating or structural adhesive formulators?
Over the past decade, we have created
Need to validate your R&D
the world’s largest and most
efforts for skincare or hair
profiled network of chemicals "Over the past decade, care products?
and materials specifiers.
we have created the
At over 450,000 members With SpecialChem, you can
globally and increasing at
world’s largest and gain immediate access to
an average of 10% annually, most profiled network specifiers in these markets
you can’t find a more active of chemicals and and many more to help you
community of professionals materials specifiers." accelerate your innovation
developing new products and business development.
with chemicals.

Thanks to our specialized profiling techniques,
we are able to collect details on each
of our members - their markets, their
problems, the materials they need - and
this is completely unique in the world.

We Add Human Expertise to Interactive Marketing

Our 10 years of experience has taught us their needs in relation to the Client’s product,
one thing: there is no business without and even helping to create effective WebSeminar
human expertise! presentations...

To help our Clients realize new business Next, we have the option to tap into our
from our unique network unique network of 300+
of members, we provide "There is no business independent experts to
human expertise at two without human expertise! " further understand market
levels. opportunities, trends, and
unmet needs. From bio-based chemicals to
First, our staff of engineers and marketers
nanotechnologies, from Building & Construction
specializing by market, work hand in hand
to Automotive and Electronics, we probably
with the Client’s team, for example qualifying
have the expertise you need to accelerate your
business potential of leads by personal phone
innovation and your business development.
calls, interviewing network members about

Our 300+ expert network includes
Dr. Donald Rosato
Plastics expert
Internationally recognized as a leader
in plastics technology

Edward Petrie
Adhesives and sealants expert
35 years experience in the industry

Barbara Olioso
Natural cosmetics expert
Over 10 year experience in formulation
and marketing of natural cosmetics

Jochum Beetsma
Coatings expert
Experienced industry expert
and recognized lecturer

Accelerate Growth
with Interactive Marketing Solutions

For us, Interactive Marketing goes much Whether you need to find where yo u r
beyond technical data sheets, advertising future growth opportunities are, test a product
banners, or leads generation. concept, or accelerate a product launch, we
have developed proprietary Interactive
SpecialChem Interactive Marketing Solutions
Marketing methodologies. With a proven track
help you to accelerate growth all along the
record and measurability.
product life cycle.

Through access to the world’s
largest network of chemicals
and materials specifiers, our
teams help accelerate your
new product and new bu-
siness development.

For each of our Clients, we engi-
neer our proprietary Interactive
Marketing methodologies
to provide:
• Certainty in your business
development decisions
• Unmatched acceleration of your business development
• A dramatically extended market reach
• A clear measurability of results
• At reduced costs
Proven Proprietary
Methodologies

Speed to Results

Extended Reach

Measurability

New Benchmark
in Cost-Effectiveness

Market Penetration Solution
Need to accelerate the global launch of your new product?
Need to expand your business in new regions?
Unique Targeting
Need to reach 80% of your target market in less than 2 months?
through highly
Need real “business opportunities”, not just “sales leads”?
Profiled Network
Need to develop into a resource intensive niche application?

You have a truly differentiated product? Don’t let eMarketing companies exhaust
Proven Thanks to the world’s largest and most your sales forces by providing tons of leads
and Measurable profiled community of chemicals and with no business potential behind them!
materials specifiers,
Methodologies SpecialChem will promote "SpecialChem will promote SpecialChem’s Market
your product and deliver your product and deliver Pe n e t r a t i o n S o l u t i o n s
an impressive number of an impressive number provide the extra reach and
business opportunities exactly remove the extra qualification
in your target, beyond your
of business opportunities pain so that you can concentrate
existing reach. exactly in your target" on closing new business!
Human Plus, we will detect professionals working We manage your business development funnel
Qualification on new products and personally call them
if we suspect that your product could have BUSINESS
of Leads into a fit. Both with a time saving and resource OPPORTUNITIES
efficiency that are hard to believe.
Opportunities Sampling
And it doesn’t stop there. Our dedicated
team of Lead-to-Business managers will Tests
over-qualify and categorize these leads to
help you concentrate on the real business Approval
opportunities.

Don’t wait for the next tradeshow or SALES
ineffective print ad to deliver results.

Testimonial
Benefits
New Business Beyond Your Undisclosed
Reach Global Marketing Ma-
nager, Coatings addi-
Cost-effective use of Precious tives company
Sales Resources
With SpecialChem’s global reach
into the architectural coatings
market, we were able to accelerate
the market penetration of our new
additive and exceed our yearly sales
Contact projection in less than six months

In Europe: +33 172-763-900
In North America : +1 404-210-7714
interactive-marketing@specialchem.com
www.specialchem.com/im

Market Testing Solution
Are you sure your new product’s performances fit the market priorities?

Make sure Do you know the optimal pricing to propose to each market?
your Product What if you could access early validation partners beyond your own
is what reach?
the Market wants

You have the first kilograms of a promising performance profile of your product, which
lab-innovation or the feeling that some of is a good first step to sales. And a substantial
your existing products could have a fit in saving of resources.
new markets or applications.
Create We can help you to validate Real-time Market Testing
"Market Testing massi- massively reduces your time
the reality of your opportunity.
First Success And fine-tune your value vely reduces your time to market while dramatically
proposition. to market while drama- increasing the probability of
even before tically increasing the success of your new product
Product Launch The SpecialChem team of probability of success" launch.
technology exper ts and
marketers will determine the
hypothesis to validate and share these
hypotheses with the right people in the
market. We can test the market acceptance Market Needs
or Benefits
as well as the price acceptance of your
Let Potential
?

product. We can also find validation

Ma
tch

tch
Ma

partners for you to further refine the ideal
Customers

?
Develop for You
SpecialChem
Product Network Price
Performance Acceptance

Benefits Profile

Accelerated Validation and
Extended Reach

Validated Market Acceptance
for your Product
Testimonial
Reduced Time to Market
Benjamin Gonzalez
Increased Success Probability CEO, METabolic EXplorer
of Product Launch
With SpecialChem Interactive
Marketing Solutions, we’ve been
able to validate the applications of
our brand new bio-based PDO, and
to find key validation partners. In
Contact less than 6 months.
In Europe: +33 172-763-900

Opportunity Mapping Solution
Are you looking for new applications for your product?
Are you making the right R&D investment decisions?
300+ Technical
Are you sure you know the real market needs?
and Market Experts
Are bio-based chemicals a real opportunity for your business?
Would you like to drive breakthrough innovation?

You have ideas of new growth opportunities But unlike some market research firms, we
The Power of a for your business but you need to validate won’t leave you with an over abundance
Network to uncover them. You want fresh ideas of charts and numbers to
coming directly from market "Opportunity Mapping analyze. We will concentrate
New Ideas needs. The SpecialChem Solution will help you on the substance of your
team will work with you to make investment decisions opportunity, because we
and Unmet Needs help identify your future
with an increased degree will deeply understand it.
market opportunities.
of certainty" SpecialChem’s market-centric
For example, SpecialChem’ Oppor tunit y M apping
unique ideation tools (ideationLAB™) are Solution will help you make investment
designed to capture dormant ideas decisions with an increased degree of
Support within your own organization. Our network certainty and accelerated speed, to keep
of technology and market experts might you well in front of your competition.
for Data-Driven reveal what your products could bring in
markets you haven’t even considered.
Decisions
By accessing our online network of chemical
and material specifiers, we can identify Testimonial
unmet needs, market trends and technology
evolutions. Or even request innovative
ideas. Jill Rykert
Personal Market Development
Manager, Dow Corning
Phone Interviews
When we needed to fill our pipeline
to Key Players with new opportunities, we turned
Benefits to SpecialChem to establish contact
with the market. The programs
Increased Level of Certainty
that we implemented enabled us to
for your Investment reach beyond our existing network
Decisions into a new area – and to gain
feedback on where producers were
Accelerated Mapping of
struggling to achieve their goals.
Opportunities SpecialChem has played a key role
Broadened Vision to Enable in the framing of our portfolio. And
our portfolio is populated with
Real Innovation game-changing, breakthrough
opportunities that transcend
existing marketing and technology
limitations. SpecialChem is all about
Contact making connections – and for
Dow Corning establishing
In Europe: +33 172-763-900 connections for competitive advantage
In North America : +1 404-210-7714 is a foundational requirement for
interactive-marketing@specialchem.com innovation.

Let the SpecialChem Team
Accelerate your Innovation and Business Development
through access to the World’s Largest Network
of Chemicals & Materials Specifiers

Which Solution is right for you:

Market Penetration?
Market Testing?
Opportunity Mapping?

Contact us today to discuss your needs
In Europe: +33 172-763-900

Special Chem Interactive Marketing Solutiions

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