Highlights from our weekly #AtomicChat on Twitter. Information about editorial calendars, content marketing and content curation in this mini transcript. Special guest Ira Haberman. Join in on the discussion every Monday night at 9pm EST/ 8pm CST/ 6pm PST.

1. EVERY MONDAY at 9PM EST
#ATOMICCHAT
ATOMICREACH.com
#ATOMICCHAT
Planned Content Marketing:
Calendars, creation & curation
Who is
@IraHaberman?
When it comes to content marketing,
what is the importance of a calendar?
What is a good way to collect ideas & fill out a content
calendar & how far in advance should you plan?
What other content projects should we
consider in our calendars?
My calendar is packed & I don’t have that much
time to create content. What else can I do?
How can you use curation in a social media
strategy?
OK. MY TURN. #atomicchat tweeters, how do you manage
your content creation? What tools do you use?
Ira Haberman @irahaberman
I worked with 37 radio stations and personalities to implement digital content strategy. Everything from
CMS to Social. #atomicchat
Ira Haberman @irahaberman
needless to say, I have some experience with developing digital strategy, from both a content and
audience perspective. #atomicchat
Ira Haberman @irahaberman
Oh, now, I help with the over digital strategy for @atomic_reach and their marketing and content efforts.
#atomicchat
Ira Haberman @irahaberman
Using an editorial content calendar is so important in managing the content marketing process. It’s like
a road map. #atomicchat
Ira Haberman @irahaberman
A good plan, is planned. I’d recommend to think about things at least a month out, but plan to pivot. New
things come up. #atomicchat
Ira Haberman @irahaberman
If you are a brand, think about selling cycles, seasonality, industry events, product launches, company
goals, competitors. #atomicchat
Ira Haberman @irahaberman
If you’re a publisher think about events in your town, holidays, the stuff people talk about. #atomicchat
Ira Haberman @irahaberman
AND PLEASE... Always, keep your audience in mind when setting up your plan. They are your lifeblood.
#atomicchat
Ira Haberman @irahaberman
A calendar will keep you organized in producing different types of content and help you churn out
unique content pieces. #atomicchat
Ira Haberman @irahaberman
You can plan content pieces like blog posts, videos, podcasts, slideshows, white papers, guides,
images, etc. #atomicchat
Ira Haberman @irahaberman
Your calendar, or plan is also a great place to track your success or failure. BE TRACKING. So you can
refine. #atomicchat
Ira Haberman @irahaberman
Someone is going to ask about your performance. Be ready to show them the value you are delivering.
#atomicchat
Ira Haberman @irahaberman
A4: Oh, and did I mention audience. When they respond to a certain piece of content, do it again... rinse
and repeat! #atomicchat
Ira Haberman @irahaberman
For me at least, curation is an important as creation. Be the source for great info.Your audience will love
you for it. #atomicchat
Ira Haberman @irahaberman
If you can be the filter on a specific topic and provide tons of great content on that topic.YOU WIN.
EVERY TIME. #atomicchat
Ira Haberman @irahaberman
So many awesome curation tools out there, @feedly, @flipboard, @scoopit, and my FAVE @uberflip.
#atomicchat
Ira Haberman @irahaberman
A5: OH, and if you are really ambitious curate your audience’s content. THEY WILL LOVE YOU MORE!
#atomicchat
Ira Haberman @irahaberman
I’m a big fan of the ReTweet with some kind of verbiage before the RT.You stay active for your audience.
It’s about them. #atomicchat
Ira Haberman @irahaberman
A6: When sharing things online, it should rarely be about yourself. Curating helps with that, showcasing
others along the way. #atomicchat
CBarrows @CBarrows
Editorial calendars are huge - it’s not just a map of up-coming content, but enhances ability to
collaborate with others. #atomicchat
Rachel Foster @CopywriterTO
WordPress, HootSuite, Buffer, MadMimi #atomicchat
Brian Fanzo @iSocial_Fanz
WordPress, HootSuite, Buffer, MadMimi @medium & @LinkedIn
Brutal Pixie @BrutalPixie
A1: If an editorial calendar is a road map, then a strategic calendar is your compass. #atomicchat
Alison Cross @AlisonMCross
Wordpress, klout, hootsuite #atomicchat
Josh McCormack @joshmccormack
Feedly & Buffer, Klout #AtomicChat
Gail Gardner @GrowMap
My favorite tool is @Trello for managing EVERYTHING. I keep track of what I need to write, resources,
talent. #AtomicChat