1. Mobile Based Smart Life
NIPA (National IT Industry Promotion Agency, Korea)
Sep 2012
2. 5 predictions for the next 5 years
Energy: People power will come to life
Security: You will never need a password again
Mind reading: No longer science fiction
Analytics: Junk mail will become priority mail
(cc) toughkidcst@flickr
Mobile: The digital divide will cease to exist
Mobile devices are decreasing the information-accessibility gap
in disadvantaged areas. In five years, the gap will be
imperceptible as growing communities use mobile technology to
provide access to essential information
4. • Increased processing speed • LBS (Location Based Services)
• Reduction in size has led to • M-Commerce
• Longer battery life • Augmented Reality
• Improved communications • Targeted Marketing
• Familiarity with technology • Ubiquitous Life
(cc) James Jordan
7. Focusing on Mobile
• In 2012 the number of smart-phones in Korea will surpass the number of
PCs(desktops + laptops)
• In 2014 the number of mobile internet users will surpass the number of PC internet
users
• In March 2011 there were 10 million smart-phone subscribers
doubled to 20 million smart-phone subscribers by December 2011 (in 9 months)
Government services need to match the current trends
Widespread usage of:
Phones Operation of Call-Centers
Internet Development and operation of websites
Smart-phones Operation of smart-phone services
8. Current Mobile Government Services in Korea
“Picture-phones”
• Mobile citizen services based on SMS and MMS provided through the integrated GIDC
(Government Information Data Center) – 190 Agencies, 335 Services provided
“Smart-phones” – as of mid 2011
• 173 mobile websites provided through mobile web however most of the content is
limited to providing information, and level of mobile web support is low
• More than 300 public mobile applications have been developed and are being
provided
Social Media
• 40 Central government agencies are using private sector blogs as a direct channel for
communication with the citizens
• SNS: More than 100 central and regional government organizations use Twitter,
Facebook, etc. to communicate directly with the citizens
10. Challenges Faced During Korean m-Gov Implementation
Overlapping resource
investment
- Different m-government
services were adopted • Need for a coordinated
independently to satisfy each and planned development
government agency's approach
requirements
• Considerations for
Security Platform dedicated m-Government
- Services were provided on
service center
(cc)tochis@flickr
platforms of private service
providers (lock-in)
12. Strategic Plan (1/2)
• Construction of wireless infrastructure
- Establish a high-speed (100 Mbps+) wireless network infrastructure by 2015 that will
allow citizens to enjoy the mobile services anywhere in Korea
• Transform to smarter mobile services
- Transform E-Gov to Smartphone-based m-Gov Services to be integrated and
simplified, while being connected with other related services
- Provide a Government mobile service gateway that can suggest services that
matches the citizen’s needs
• Elimination of obstacles
- Resolve mobile issues such as security, identification, regulation, commission,
copyright, etc.
13. Strategic Plan (2/2)
• Open Public Databases and services to private sector
- By the year 2013, open over 300 types of public information and 100 kinds of public
services
• Utilize the Latest technologies
- Provide innovative mobile services using developments such as: Personalization,
Location Based Services, Augmented Reality to show the citizens the benefits
achievable with these new services
14. Way Forward – Results of ISP (Information Strategy Planning)
Mobile Application Status
Need for a more systematic approach for
mobile application development
Completed
Planned 34%
50%
Types of Services
Under Traffic Info
development 5%
Tourism Info
16%
Other 10%
7%
Specific Info
34%
Socialization
39%
“Socialization/Informatization” is
the service most provided, need
for consideration of relevance of
e-Library
mobile app. 5%
15. Implications
• All departments should consolidate the management of their
government mobile services : efficiency and security
• Services need to be upgraded from simple notification to more
advanced administrative transactions
• Focus on compatibility and accessibility
• Instead of just porting website to mobile, development of new mobile
services are needed (talking advantage of the latest technologies)
(cc)swisscan@flickr.
• Improvement of security measures and mobile government common
security infrastructure recommended
• Utilization of mobile office as soon as possible
16. Most Popular Mobile Services in Korea
Administrative Agencies Local Governments
• Life expectancy calculator • iTour Seoul
(330K downloads) – Ministry of Statistics (257K downloads) – Seoul City
• Dictionary of economy and current
• Seoul Traffic
trends (257K downloads) – Seoul City
(170K downloads) – Ministry of Finance and
Strategy
• KyeongGi Bus Information
(180K downloads) – KyeongGi Province
•100 mountains
(120K downloads – National Forest Service) • Busan Tour Guidebook
(50K downloads) – Busan City
• Lady Diary
(110K downloads) – Ministry of Health and
Welfare
* Differences in dates made available to public
18. Facebook Foursquare
Currently more than 350 million active users currently access Foursquare users 'check in' to meet up with friends nearby,
Facebook through mobile devices (out of 800 million overall keep up with friends around the world, and share their
active users) experiences through photos and comments. (10 million
users)
Cisco survey: 2,800 college students and young professional worldwide
19. - Easily and securely manages - Card and application lifecycle management
personal financial life through apps - Management Capacity of 25M user profiles
supporting banking, credit card
management, couponing, etc.)
- Essential applications to realize
mobile commerce life
- Provides a secure storage for sensitive and - Next-generation financial services
confidential information offering convenience and mobility
- Enables Contactless - Full set of banking functionalities:
Payment through NFC balance inquiry, fund transfer, bill
(Near Field Communication) payment, ATM locator, etc.
20. Smart Learning is a mobile platform that empowers
students by offering online and integrated tools to:
• prioritize coursework
• set goals
• manage schedules
• organize study groups
• find tutor support
• improve skill sets
• provide supplemental coursework
21. “Sixty percent of
respondents to the
Microsoft Telework survey
— conducted among
3,600 employees in 36
cities nationwide — say
they are actually more
productive and efficient
when working remotely”
Smart Office, meeting the demands of modern life
The ability to do almost everything inside the office or out to:
• Increase productivity
• Overcome geographical limitations
• Be able to hire high quality personnel otherwise not available (parenting, caring for sick family members, etc)
• Have better work-life balance
22. We Offer You:
Masterplan, Feasibiity Study and Consulting
(cc) JD Hancock
and other International Development Cooperation
Consulting services
Owen J Lee | lee.owenj@gmail.com | (+82) 10 3707 9070
