2. Why Social Media?
• Interact with your customer base
• People trust each other more than your
organization
• Enable people to spread your message for you
• Improve search engine results
• Get feedback
3. How Social Media?
• Understand what you want out of Social Media
• Understand your message
• Understand your audience
– Who are they?
– What are they doing with social media?
4. Important Social Media Principals
• Respond to and/or engage critics
• Measure Everything
• Be Human
• Be Transparent
• Make Sure Your Content is Portable
5. 10 Tools to Manage Social Media
1. Technorati Search
2. TweetDeck
3. Ping.fm
4. SocialOomph
5. ViralHeat
6. Google Alerts
7. Addictomatic
8. Radian 6
9. MapMyBrand
10.Google!