The market for sporting events is worth $80 billion in 2014—with impressive growth projected for the foreseeable future. This new report from consulting firm A.T. Kearney finds that the sports industry is a beacon of hope for a content industry wracked with uncertainty.

1. The sports
events market
is worth
$80 billion
in 2014.
Winning in the Business of Sports
Source: A.T. Kearney’s “Winning in the Business of Sports”

2. The broader
sports industry
is worth
$700 billion
yearly.
Source: A.T. Kearney’s “Winning in the Business of Sports”
The Massive Market

3. Global event
revenues
increased
7% annually
from 2009–2013.
Source: A.T. Kearney’s “Winning in the Business of Sports”
The Massive Market

4. Football revenues increased
from $25.1 billion in 2009 to
$35.3 billion in 2013.
Source: A.T. Kearney’s “Winning in the Business of Sports”
Football is King

5. Sports revenue is growing faster
than GDP in many countries:
Source: A.T. Kearney’s “Winning in the Business of Sports”
Beating the GDP
United Kingdom: x3.9
France: x3.1
Brazil: x1.8
United States: x1.6
China: x1.1

6. Between 2001 and 2016,
the value of broadcasting
rights has grown
significantly
across leagues:
NFL: 225%
Ligue 1: 172%
Premier League: 118%
Bundesliga: 64%
Source: A.T. Kearney’s “Winning in the Business of Sports”
Media in the Driver’s Seat

7. For more information
on Winning in the
Business of Sports,
please visit:
www.atkearney.com/
communications-media-technology/
winning-in-the-business-of-sports
Winning in the Business of Sports