This document provides an overview of a presentation on social and mobile media. It will cover key statistics, new features on Facebook, how to get more engagement on social platforms, measuring ROI from social media, staffing for social media, combining social and traditional media, real-time search, social commerce, types of mobile media, app ideas, and an emerging social platform. The presentation aims to help attendees understand important trends in social and mobile and how to leverage these channels effectively.
2. Today We Will Cover:
• Social & Mobile Stats
• What’s New in Facebook
• How to Make Sure You Get Seen
• Social Media ROI?
• Social Staff – How Many?
3. • Combining Social & Traditional
Media
• Real Time/Social Search
• Social Commerce
• What Kind of Mobile Media Do
You Need?
• Useful App Ideas
• What’s the HOTTEST New Social
Site?
12. How to Make
Sure You Get Seen
• No Interaction Goes
Unanswered!
• Start the Conversations That
Create the Relationships!
13. How to Make
Sure You Get Seen
• CTA’s
• Analytics
• Daily Reason to Come Back
14. How to Make
Sure You Get Seen
• Check-ins (FB, 4sq)
• Recommendations (FB, Yelp)
• Be Consistent – Daily!!
15. Social Media ROI?
“Some brands are so busy worrying
about “what’s the value of social?”
That they’re not recognizing the
devaluation of traditional media”
~Gary Vaynerchuk
18. Social Media &
Traditional Media
How Can You Conquer
“The Gap”?
The Marriage of Social to Traditional!
19. Social/Thank You
Staff?
Only 1 way to do retention and
lifetime value…
Humans! (talking via social)
20. Social/Thank You
Staff?
• Take all the money you are putting
into stupid stuff and put it into
humans
• It’s all about opening doors to
relationships
21. Real Time Search
AKA: Social Search
1 billion searches daily!
1 billion searches weekly!