This document discusses the evolution of social media from status updates to brand storytelling. It notes that while 800 million people use social networks, many marketers still rely on outdated strategies like pushing content and focusing on metrics. The document advocates treating social media as a way to tell a company's story in a more authentic way through visuals, interests and personality.
Selas Turkiye Influence And Passivity In Social Media Excerpted
Social media in 15minutes
1. From
Status
Updates
to
Brand
Storytelling
The
Evolu9on
of
Social
Media
July
2012
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2. 800+
MILLION
PEOPLE
3
OF
EVERY
4
ACCOUNTS
FOR
1
OF
=
55%
OF
THE
MINUTES
SPENT
EVERY
7
MINUTES
WORLD’S
ONLINE
SOCIAL
ON
THE
WEB
AUDIENCE
NETWORKING
has
proven
to
be
a
in
communica:ons.
Its
cannot
be
overstated.
USERS
SPEND
50%
THE
#1
SOCIAL
MORE
TIME
ON
NETWORK
IN
33
OF
WEBSITES
WHEN
THE
40
MARKETS
LOGGED
IN
VIA
COMSCORE
TRACKS
FACEBOOK
CONNECT
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3. are
prone
to
to
fans,
oKen
trea:ng
‘owned’
social
media
connec:ons
like
paid
media.
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4. The
is
that
many
marketers
and
agencies
default
to
the
as
their
‘social
strategy’
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5. Social
Media
Industrial
Complex
• Likes!
Comments!
Shares!
Fans!
• Content
Report
• Sen:ment
Analysis
• Response
Management
• Workflows
• Applica:ons
&
Tabs
• Facebook
Rules
• Popularity
contest
• Design
assets
• Paid
media
spend
• Ad
campaigns
• ROI
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6. What’s
Your
Story?
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7. Communica9ons
Challenge
Marke9ng
Marke9ng
2.0
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8. Social
Enterprise
“An
organisa:on
that
,
rather
than
maximizing
profits
for
external
shareholders.”
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9. Revenge
of
the
Humani9es
Social
Media
is
in
more
efficient
and
effec:ve
ways.
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10. Ecosystem
of
Niche
Networks
People
are
choosing
more
personalized
and
curated
experiences,
and
look
for
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11. Integrated
Life:
On
&
Off
PLACES
Offers
BAKING
RECIPES
Ingredients
&
Equipment
BAKE
PARTIES
Friends
&
Fans
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12. Be
Yourself.
“The
hasn’t
been
the
new
:meline,
a
Mafia
assassina:on
game,
or
even
the
company’s
ini:al
public
offering
–
,
best
known
for
playing
Mr
Sulu
in
the
original
Star
Trek
series.”
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13. Be
Interes9ng.
The
‘Ten
Most
Followed
Users
on
Pinterest’
are
not
famous
celebri:es
but
have
created
brands
of
themselves
through
their
social
media
storytelling.
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14. Be
Visual.
Photos
are
powerful
of
the
world
around
us.
Brands
are
leveraging
Photography
to
tell
stories
and
.
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15. Be
Collabora9ve.
Leverage
evolving
to
transform
how
a
brand
can
drive
relevant
so
people
can
come
together
to
and
and
one
.
another.
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16. Be
Topical.
Storify
allows
brands
to
around
a
specific
topic,
event,
concept
or
idea
and
around
it
onto
brand
sites
or
Tumblr
and
can
be
easily
,
and
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17. Be
Prolific.
Heineken’s
“Sunrise
belongs
to
moderate
drinkers”
campaign
is
involving
consumers
to
take
and
tag
photos
of
their
best
sunrise
moments,
making
.
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18. Be
Civic.
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