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1. Yahoo! Google Metacrawler Ask Jeeves Khoj msn Gigablast Teoma Hotbot Wisenut Altavista Ask jeeves AllTheWeb

2. PRESENTING ……….. SEARCH ENGINES

3. A tool that enables users to locate information on the world wide web. Search Engines use keywords entered by users to find web sites which contain the information sought. Some Search Engines are specifically designed to find web sites intended for children. What is a Search Engine?

5. Search Engine Diagram search Engine Index Indexed Pages Results Page send search query look in index get list of results return formatted results user opens a found page Indexer

7. Crawler-based search engines, such as Google,create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role. CRAWLER BASED SEARCH ENGINES

8. A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted. Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site . HUMAN-POWERED DIRECTORIES

9. In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be presented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also present crawler-based results (as provided by Inktomi), especially for more obscure queries. HYBRID SEARCH ENGINES

14. SEARCH ENGINE MATH INTRODUCTION: Forget power searching. Don't worry about learning to do a "Boolean" search. All most people need to know is a little basic "search engine math" in order to improve their results. Come learn how to easily add, subtract and multiply your way into better searches at your favorite search engine. The information below works for nearly all of the major search engines. HERE WE GO …….

16. Using The + Symbol to Add Imagine you want to find pages that have references to both President Clinton and Kenneth Starr on the same page. You could search this way: +Clinton +starr SECOND EXAMPLE: +windows +98 +bugs

18. Using Quotation Marks To Multiply You tell a search engine to give you pages where the terms appear in exactly the order you specify. You do this by putting quotation marks around the phrase, like this : "windows 98 bugs"

24. Simple Search Page

26. Advanced Search Page

32. Results Page - Commerce

34. Results Page - Not Enough Info

35. Results Page - Too Much Info

37. Clustered Results

39. Zero Matches Page Bad Example

40. Zero MatchesPage Good Example

45. Share of visits

46. Google Strengths : * Size and scope: It is now the largest, and includes PDF, DOC, PS, and many other file types * Relevance based on sites' linkages and authority * Cached archive of Web pages as they looked were indexed * Additional databases: Google Groups, News, Directory, etc.

47. * Limited search features: no nesting, no truncation, does not support full Boolean * Link searches must be exact and are incomplete * Only indexes first 101 KB of a Web page and about 120 KB of PDFs * May search for plural/singular, synonyms, and grammatical variants without telling you Weaknesses :

48. Default Operation : Multiple search terms are processed as an AND operation by default Boolean Searching : Google always searches for pages containing all the words in Your query so need not use a + sign in front of the words. Proximity Searching : Google also detects phrase matches even when the quotes are not Used and usually ranks phrases matches higher.

49. Truncation: No truncation is available.Some automatic plural and word stemming occurs for English words and can be turned off by using a + sign in front of each term.You can use wildcards within phrases. For example:TO FIND “ A little neglect may breed mischief” When you are not sure of the 2 nd last word I.e ‘breed’ Search like this: "a little neglect may * mischief". Case Sensitivity : No Using either lower or upper case results in the same hits.

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