Information architecture in a cultural context

1. Information Architecture in a
Cultural Context
Ather Nawaz, an.inf@cbs.dk
Department of Informatics
April 15, 2010 an.inf@cbs.dk
INF Research Seminar

2. INF Research Seminar
Research Question
• Do culture factors affect the information architecture of
websites?
• 1) if yes, what are these factors that affect the information
architecture and how to avoid the cultural influence on the products
that is designed for any other cultural group.
• 2) Do the geographically diverse users differ in their satisfaction,
task performance time and error rates from information
architecture of localized and globalised IA designs?
April 15, 2010 an.inf@cbs.dk

3. April 15, 2010
an.inf@cbs.dk
Concept / Literature Map
INF Research Seminar

4. Groups of literature
April 15, 2010 an.inf@cbs.dk
Allen, B.R. and A.C. Boynton 1991
Gullikson, S., et al. 1999
Denn, S. and K. Maglaughlin. 2000
Toms, E.G. 2002
Rau, P.L.P., Y.Y. Choong, and G.
Salvendy 2004
Danaher, B.G., H.G. McKay, and J.R.
Seeley 2005
Kim, H., J. Kim, and Y. Lee 2005
Di Battista, V 2006
Morville, P. and L. Rosenfeld 2006
Duncan, J. and W. Holliday 2008
Mvugi, S., K.d. Jager, and P.G.
Underwood 2008
Choong, Y.-Y. and G. Salvendy 1997
Evers, V. and D. Day 1997
Barber, W. and A. Badre 1998
Bourges-Waldegg, P. and S. Scrivener 1998
Sheppard, C. and J. Scholtz 1999
Marcus, A. and E. Gould 2000
Marcus, A. and E. W. Gould 2000
Onibere, E. A., S. Morgan, et al. 2001
Marcus, A. (2003) 2003
Marion, W. and V. Vera 2003
Myers, M. D. and F. B. Tan 2003
Callahan, E. 2004
Fitzgerald, W. 2004
Hertzum, M., Clemmensen, T., et al., 2007
Lee, K., K. Joshi, et al. (2007) 2007
Lee, I. C., G. W. Kim, J. Kim, S. Lee, K. Kim, D. Han, M.
Park, S. Y. An, Y. (2008). 2008
Nantel, J. and E. Glaser 2008
Sapienza, F. 2008
Marcus, A. and S. Hamoodi 2009
Mushtaha, A. and O. De Troyer 2009
Website and cultureInformation Architecture
INF Research Seminar
Rahim, W., N. WMI, et al. 2006
Isa, W., N. L. M. Noor, et al. 2007
Isa, W., N. L. M. Noor, et al. 2008
Isa, W., N. L. M. Noor, et al. 2009
Isa, W., N. L. M. Noor, et al. 2009
Culture and Information Architecture

5. Design of Experiments
• Study 1: Explorative Study
• Study 2: Controlled Study
April 15, 2010 an.inf@cbs.dk
INF Research Seminar

6. Explorative Study 1
• Open Card sorting
• Semi-closed card sorting
• Task exploration
• Interview with subjects
April 15, 2010 an.inf@cbs.dk
INF Research Seminar

7. Initial Overview of Study 1
April 15, 2010 an.inf@cbs.dk
INF Research Seminar
1 2 3 4 5
Attractiveness of design/Appearance
Ease of finding information services
Information that was clear and easy to
understand
Accurate and up to date information
usefulness of site search

8. Initial Overview of Study 1
• Participants studied a majority of their subjects in English until their high
school wanted to get information only in English
• The participants having a majority of school education in Urdu also
wanted to view contents of university website in English
• Sections of university website contents to be displayed in Urdu
April 15, 2010 an.inf@cbs.dk
INF Research Seminar

9. INF Research Seminar
Expected Results
• Do culture factors affect the information architecture of
websites?
Cultural factors affect only in Pakistani users on a localized design
and results will remain same on globalized design
• 1) if yes, what are these factors that affect the information
architecture and how to avoid the cultural influence on the products
that is designed for any other cultural group.
List of factors that are important and affect the information architecture of
websites
April 15, 2010 an.inf@cbs.dk

10. INF Research Seminar
Expected Results
• 2) Do the geographically diverse users differ in their satisfaction, task
performance time and error rates from information architecture of localized
and globalised IA designs?
Yes, Pakistani and Danish users will be different on localized designs but not
different on globalized design.
April 15, 2010 an.inf@cbs.dk

11. INF Research Seminar
Thanks
April 15, 2010 an.inf@cbs.dk