Cool and Crucial Online Marketing Tactics

COOL AND CRUCIAL ONLINE MARKETING TACTICS Adrian Tennant [email_address]

Overview ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],The Evolving Web

The evolving web Web 1.0 A small number of writers create web pages for a large number of readers. A one-to-many broadcast approach. Web 1.5 Personal publishing catches on and goes mainstream. Communities of users form. Web 2.0 Information is broken up into microcontent units that can be distributed over dozens of domains. The web of documents morphs into a web of data. Content becomes part of a unified whole - an ecosystem - not an island.

How we’re using the web today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Social Networks

Social Networks ,[object Object],[object Object],[object Object]

Wikipedia: Flickr is a photo sharing website, a web services suite and an online community platform www.flickr.com

Bookmarks & Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object]

Wikipedia: del.icio.us is a social bookmarking web service for storing, sharing, and discovering web bookmarks http://del.icio.us

Bookmarking goes mainstream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],The Importance of Search

How the world has changed ,[object Object],[object Object],75% English 25% English 25% Non-English 75% Non-English

Internet Users ,[object Object]

International search ,[object Object],[object Object],[object Object],[object Object]

Gaining international visibility ,[object Object],[object Object]

Visibility Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine-Optimized P.R. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Article Submissions ,[object Object],[object Object],[object Object],[object Object],[object Object]

User-Generated Content ,[object Object]

Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikis and Squidoo www.wikipedia.org www.squidoo.com

Universal Search ,[object Object],[object Object],[object Object]

[object Object],London joggers who took place in the Nike-sponsored 10K run could search runs by postcode, distance, or type of run; create a new run by clicking various points on the map; or save a list of their preferred routes.

Google Earth Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things to consider ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Finding out what works

Usability Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.usabilityprofessionals.org

Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.google.com/analytics/

Eye Tracking ,[object Object],[object Object],[object Object],[object Object],www.cloudburstconsulting.com

[object Object],[object Object],[object Object],Advertising and PR are changing

Future advertising trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online and offline meet: Motorby ,[object Object],[object Object],[object Object]

Billboards that know you by name www.nytimes.com/2007/01/29/business/media/29cooper.html

Thank You! ,[object Object],[object Object],[object Object],[object Object]

Cool and Crucial Online Marketing Tactics

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