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Top 5 CRM Books 
We read the reviews on Amazon, asked our friends and customers 
and in the end we found the Top 5 CRM books that are a must read!
CRM at the 
Speed of Light 
By: Paul Greenberg
CRM 
The Foundation of Contemporary 
Marketing Strategy 
By: Roger J. Barab and Robert J. Galka
The Definitive Guide to 
Customer Relationship 
Management 
By: V. Kumar, Richard Hammond, 
Herb Sorensen & Michael R. Solomon
The CRM Handbook: 
A Business Guide to Customer 
Relationship Management 
By: Jill Dyche
CRM Fundamentals 
By: Scott Kostojohn, Matthew Johnson, and 
Brian Paulen
TELL US MORE… 
What books have you read about CRMs that 
you found helpful? 
Do you currently user a CRM, if so which one? 
Or are you looking to implement a CRM, if so 
contact us and we can help! 
atcoresystems.com

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Top 5-crm-books-slidedeck-atcore-systems

  • 1. Top 5 CRM Books We read the reviews on Amazon, asked our friends and customers and in the end we found the Top 5 CRM books that are a must read!
  • 2. CRM at the Speed of Light By: Paul Greenberg
  • 3. CRM The Foundation of Contemporary Marketing Strategy By: Roger J. Barab and Robert J. Galka
  • 4. The Definitive Guide to Customer Relationship Management By: V. Kumar, Richard Hammond, Herb Sorensen & Michael R. Solomon
  • 5. The CRM Handbook: A Business Guide to Customer Relationship Management By: Jill Dyche
  • 6. CRM Fundamentals By: Scott Kostojohn, Matthew Johnson, and Brian Paulen
  • 7. TELL US MORE… What books have you read about CRMs that you found helpful? Do you currently user a CRM, if so which one? Or are you looking to implement a CRM, if so contact us and we can help! atcoresystems.com