This presentation, made in late 2009, highlights the various industry "pull factors" that existed in metro Atlanta counties given Census and retail sales data. The presentation was made before the Atlanta Regional Commission in downtown Atlanta.
4. PULL FACTOR
Measures a county’s retail buying power
that incorporates the effects of income
and population on a county’s retail sales
activity.
5. PULL FACTOR =
Sales Activity Index / Wealth Factor
• PF>1 could indicate that a county is selling to a
greater market than just the local population.
• PF<1 may indicate that the county is losing
shoppers to surrounding counties.
6. SALES ACTIVITY INDEX
• Measures the county’s
share of total GA sales in
a particular retail sector
relative to the share of the
state’s population.
• County % of Total GA
Sales in Retail Sector/
County % of GA’s Pop’n.
7. WEALTH FACTOR
• Measures wealth in a
county relative to the
state as a whole.
• County Median
Wealth/GA Median
Wealth
18. WE THANK YOU FOR THE TIME
TO SPEAK WITH YOU!
carswell@fcs.uga.edu
(706) 542-4867
dbachtel@fcs.uga.edu
(706) 542-4894
Hinweis der Redaktion
I’d like to draw your attention to 4 counties in particular that either are urban already or are experiencing tremendous growth.
Lowndes County (pop. 96,705 in 2005) and Whitfield County (pop. 90,889 in 2005) are urban by almost any measure. This group should consider including these counties in its efforts.
Also, Paulding (pop. 112,411 in 2005) and Newton (pop. 86,713 in 2005) counties are growing at top-ten rates in the nation and should be included in the Atlanta urban are measures. Other surrounding counties, such as Walton County (pop. 75,647 in 2005), are close behind.
