1. Proposals

2. Proposals
 Detailed plan of action submitted for approval
 Readers are often in a position of authority
 Must convince the readers that your plan will help in some
way
 Written for many purposes and audiences
 Internal, External
 Vary in size and scope

3. Proposals…
 Are persuasive plans
 Frequently collaborative efforts
 Vary in size and scope

4. Guidelines
 Approach as problem-solving activity
 Regard audience as skeptical
 Research topic thoroughly
 Scout out what competitors are doing
 Prove that the proposal is workable
 Financially realistic
 Package attractively

5. Types of Proposals
 Solicited, Request for Proposals
 Unsolicited
 Internal vs. External

6. Guidelines
 Approach as a problem-solving activity
 Regard audience as skeptical
 Research topic thoroughly
 Scout out what your competitors are doing
 Prove that your proposal is workable
 Be sure it’s financially realistic
 Be ethical
 Package attractively

7. Internal Proposals
 Offer a realistic and constructive plan to help your company
run its business more effectively/economically
 CommonTopics
 Follow proper chain of command
 Ethically resolving problems

8. Internal Proposal:
Organization
 Purpose
 Problem
 Solution/Plan
 Conclusion

9. Sales Proposals
 Most common type
 Sell your company’s product/services for a fee
 Request for Proposals (Bids)
 Know your audience and meet its needs

10. Sales Proposals:
Organization
 Introduction
 Description of the Proposed Product/Service
 Timetable
 Costs
 Qualifications ofYour Company
 Conclusion of Proposal