Creating a promotional video for your startup

1. PROMOTIONAL
MEDIA
ELI CHMOUNI

2. ARE VIDEOS
IMPORTANT?

3. NOTICE THIS
Visual content inspires internet users
Female audiences increase video content consumption
Females aged 18 to 34 watched approximately three less hours of
television last year, while internet video content consumption
jumped 4 hours.

4. IT IS A FAST WORLD
Videos 2-3 minutes are
the best
Faster than reading an
article

5. PARTNERSHIPS

6. WHERE TO DISTRIBUTE
Follow where people watch
Place the content on multiple channels
Do NOT do your website only
Stop worrying about people stealing your content

7. STEPS TO
CREATE
YOUR
VIDEO

8. IDENTIFY YOUR GOALS FOR
YOUR PROMOTIONAL WEB VIDEO
before you begin to produce your promotional web video, you
need to think about what you want the video to accomplish. Some
questions to consider include:
Who is the target audience for your promotional web video?
What will be the tone of your promotional web video? Funny?
Professional? Sincere?
What do you want viewers to do after watching your promotional
web video? Email it to a friend? Call your company? Click for
more information?

9. SET A BUDGET FOR PRODUCING
YOUR PROMOTIONAL WEB VIDEO
Producing a promotional web video is much less expensive than
producing a traditional television commercial. If you’re video-
savvy and not looking for a super-polished video, you may be able
to produce your promotional video yourself for little or no cost.
To produce a high-quality promotional web video, though, you
may want to consult a professional web video production
company for assistance. Many companies work with businesses
to develop, produce and distribute promotional web videos.

10. PLAN YOUR PROMOTIONAL WEB
VIDEO
In the pre-production phase of your promotional web video, you’ll
need to plan out how the video will look and sound. This process
can be very formal, including scriptwriting and mapping out each
frame of the video.
Or, if you want a documentary-style promotional web video, you
can be less formal. Think about what themes you want to
address, what footage you want to capture, and who will act as a
spokesperson in the promotional web video.
If you’re working with a professional production company they can
help you with the planning a scriptwriting process.

11. PLAN YOUR PROMOTIONAL WEB
VIDEO (CONT)
Choose a genre
Create a storyboard
Outline the resources needed
Secure good equipment
Film and re-film
Pay attention to shaky hands and audio
Edit-review-edit-review-edit-review

12. TIPS
Keep your video short. A promotional web video should be less
than 3 minutes long
Keep your video interesting. A variety of shots, angles and
perspectives will make your promotional web video more
interesting to watch
DO NOT USE COPYRIGHTED MATERIAL. IT IS NOT LEGAL

13. SAMPLES
Dollar Shave Club:
http://www.youtube.com/watch?v=ZUG9qYTJMsI
Old Spice:
http://www.youtube.com/watch?v=owGykVbfgUE
Etrade:
http://www.youtube.com/watch?v=mDm6iKH38C0

14. COST VS RESULTS
http://www.youtube.com/watch?v=tyeGvhine6I

15. VIRALITY?

16. SELL THE CULTURE NOT
COLD SALE CALLS.
RedBull: http://www.youtube.com/watch?v=M0jmSsQ5ptw

17. WORKSHOP (20 MIN)
Form a team
Pick a business
Create a storyboard
Film
Upload
Share

18. REMEMBER
Show value
Do not waist my time
Grab my attention
Quality from idea to production