How To Build A Biz Case Webinar Presentation Final

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Listen to three leading experts in social marketing to discuss their real-world experiences in managing online communities and provide practical advice on how to build an effective business case and overall strategy for social marketing and community initiatives. Covered in these slides are ways to: - Create an effective community strategy that drives tangible business results - Move back to basics with community planning: focusing on the "why" vs. the "how" - Develop an engagement measurement framework that maps to your overall community objectives - Set the right expectations internally for your community initiative - Avoid common mistakes

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Our Panelists ,[object Object],Rob Harles, Senior Vice President Sears Holdings Kate Niederhoffer, Senior Partner The Dachis Corporation

Making the case for social marketing Bill Johnston Chief Community Officer

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ecosystem Diagram Corporate Site Mass Social Media (Facebook, You Tube, LinkedIn…) Independent Blogs Blogs Independent Communities Local User Groups Events Meetups Blogs Community Portal Idea Generation Discussion Groups

Making the case: Value in 2009 ,[object Object],[object Object],[object Object]

Making the case: tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Getting Started – Community 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Vision and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finding and Engaging the Core Fanatics Regulars Passersby

Lessons and Watch-Outs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Importance of Measurement Kate Niederhoffer Dachis Corporation

[object Object],[object Object],[object Object],[object Object],Measuring Communities

Many Goals, Many Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Takeaways ,[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],Rob Harles, Senior Vice President Sears Holdings Email: [email_address] Kate Niederhoffer, Senior Partner The Dachis Corporation Email: [email_address] Twitter: http://twitter.com/katenieder

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How To Build A Biz Case Webinar Presentation Final

1. Webinar: How to Build a Business Case for Social Marketing January 28 th , 2009 Find more webcast archives & good blog content at http://www.powered.com

3. Making the case for social marketing Bill Johnston Chief Community Officer

5. Ecosystem Diagram Corporate Site Mass Social Media (Facebook, You Tube, LinkedIn…) Independent Blogs Blogs Independent Communities Local User Groups Events Meetups Blogs Community Portal Idea Generation Discussion Groups

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13. Finding and Engaging the Core Fanatics Regulars Passersby

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15. Importance of Measurement Kate Niederhoffer Dachis Corporation

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