2. 3 speakers Jean-Michel BORYS, EPODE European Network, France EPODE experiencesat local level Lucia POLAKOVICOVA, Foundation for Health of Our Children, Slovakia Program « 10 mlN » in Slovakia Janos MUCSI, HungarianCoalition for Tobacco Control, Hungary Schoolbased smoking prevention program in Gödöllö
3. Involvement of local actors Be clear on the objectives and in line with the national recommandations Implicate the local actors in the design of the intervention and evaluation Target the local actorswithclear objectives Takes time and money!
4. Involvement of local actors Have a strong local coordination for the local actors Motivatethem by using communication (media) and social marketing techniques (tools..) Need for local champion Share best practices withother programs or towns
5. How to ensure the sustainability of a local action? Implicate the local electiverepresentatives and local media Target more the parents and families Need for local sustainable ressources (human & financial: fundraising) Needflexibility
6. How to ensure the sustainability of a local action? Trust the local actors and stakeholders Involved multi levelstakeholders Involved public and private structures to organize the local coordination and campains (PR, communication, social marketing agencies) Be positive and non stigmatizing in the messages and actions
