2. Why Twitter?
Instant customer care
Strengthening the brand and PR
Promotion of the events and launches
Initial market research
Lead generation
3. 5 Tips to get more business through Twitter
So how to make full use of Twitter? Follow these easy steps to
grow your business as well as your network.
You might be using Twitter but getting business out of it can be
little more difficult.
If you want to use Social Media for business and Twitter is on
the list, following are the points you must take heed of.
4. 1. Optimise and Integrate
Optimise your profile: Start with getting yourself a nice display
picture. You can even customise the background.
Use the left hand side column to your advantage. You can put
you logo, website and contact details.
Use the Bio sections as an elevator pitch. You can also get a
tagline of your company and links to your website, blog etc in this
section.
Once you’ve your profile all set up, integrate it with your website,
Facebook page, Blog etc.
5. 2. Listen and Monitor
Once you are on Twitter, the first step should be to listen before
you start joining the conversations.
Search for relevant keywords and you should get a list of people
who are talking about your business or your industry.
Reputation Management: Follow up and act immediately in case
of a negative tweet.
Answer Questions: Treat it as an instant customer care service
that can really strengthen your brand.
6. 3. Develop Relationships
Join in the relevant conversations and be chatty. Instead of just
posting links on Twitter, try to interact with your followers as well.
Develop a nice mix of what you would like to tweet
about. Industry trends, market news will attract relevant people.
Tweet 3-5 times a day but make sure to keep your posts
interesting and relevant to your target audience.
Follow influencers and try to get them say good things about
your brand. You can look for influencers in your field
through Tweet Grader.
7. 4. Retweet and Favourite Tweets
Retweet (RT) your followers’ tweets. And if someone else
retweets your tweet, make it a point to thank them for it.
Make it a point to RT any tweet which is positive about your
company: That way more people will get to see what good things
are being said about you.
Also, remember to “Favourite” all the positive reviews you get.
Gradually you’ll develop a good list of positive tweets in your
Favourite tab. You can then post that link on your website or blog
as a list of Testimonials.
8. 5. Search smartly
Use these
search operators
that can really
save you a lot
of time and
effort in making
sense of
Twitter.
9. Need Help?
Use these tips to get some business through Twitter but keep
your Social Media strategy consistent, integrated and focussed.
Hire a Social Media Manager if you don’t have time to do it
yourself. Though Social Media is free, it is very time consuming.
Or get in touch with us if you are after a professional Digital
Marketing strategy. We can design a strategy that suits your
purpose, train your staff to execute it or manage your entire social
media for you.
And no it doesn’t cost the Earth!
10. Connect with us
Asra Khan
Digital Marketing Executive
LinkedIn: http://uk.linkedin.com/in/asrak
Facebook: http://www.facebook.com/asra.twist
Twitter: #asra_khan
White Room Creative Agency
www.wrca.co.uk
Blog: http://wrca.co.uk/blog
LinkedIn Group: http://www.linkedin.com/groups?gid=4149702&trk=hb_side_g
Google+: https://plus.google.com/101267001631184833726
Twitter: #wcreativeagency
Facebook Page: http://www.facebook.com/whiteroomcreative
11. About White Room Creative Agency
White Room Creative is a Birmingham, UK based digital
marketing agency solving challenges with strategy, design
and technology. Combining different areas of strategic,
creative and technical expertise to deliver fully integrated
digital marketing solutions.
Services offered include Social Media Marketing, Web
Design & Development and all aspects of Digital Marketing.
For more information on what White Room Creative can do
for you, please visit www.wrca.co.uk or call us at
+44 (0)121 359 5844
Thank you
