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Identifying Your "Middle Child Donors"

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This was a quick presentation for the AFP Suncoast chapter luncheon in October 2010. It describes a quick and easy visual aid to create a donor pyramid and find your mid-level donors. Also discusses matching theory with reality in your approach to fundraising for this group.

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Identifying Your “Middle Child” Donors Jennifer J. Filla President Aspire Research Group LLC www.AspireResearchGroup.com 19 October 2010
Answers to… ,[object Object],[object Object],[object Object]
Characteristics of Mid-Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Donor Pyramid
Your Donor Pyramid Devereux Foundation 2008 Annual Fund Donors
 
Theory, meet Reality ,[object Object],[object Object],[object Object]
Finding Your Middle Children ,[object Object],[object Object]
What needs to change? ,[object Object],[object Object],[object Object],[object Object]
Idea for Qualifying Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],Find this at zillow.com Find this at Google or Pipl.com Name Address House Value House Score Occupation Occ Score Total Score Joy James Naples $3,000,000 3 doctor 2 5               Scoring Legend           House Value >$1m=3 $500k-$1m=2 <$500k=1 Occupation Owner=3 Exec/prof=2 Other=1
Some simple strategies ,[object Object],[object Object],[object Object]
In Review… ,[object Object],[object Object],[object Object]
A copy of this presentation will be available at: www.afpsuncoast.org > Education > Downloads www.AspireResearchGroup.com by Jennifer J. Filla President Aspire Research Group, LLC 727.231.0516 [email_address] www.AspireResearchGroup.com Free Resources Online: Articles, Tip Sheets, Sample Profiles, Presentations, Newsletters, Link Lists Identifying Your “ Middle Child” Donors

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Identifying Your "Middle Child Donors"

  • 1. Identifying Your “Middle Child” Donors Jennifer J. Filla President Aspire Research Group LLC www.AspireResearchGroup.com 19 October 2010
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  • 5. Your Donor Pyramid Devereux Foundation 2008 Annual Fund Donors
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  • 13. A copy of this presentation will be available at: www.afpsuncoast.org > Education > Downloads www.AspireResearchGroup.com by Jennifer J. Filla President Aspire Research Group, LLC 727.231.0516 [email_address] www.AspireResearchGroup.com Free Resources Online: Articles, Tip Sheets, Sample Profiles, Presentations, Newsletters, Link Lists Identifying Your “ Middle Child” Donors