B2B in Government Organizations

Social Media Opportunities International Marketing Secretariat International Trade and Investment Attraction Division Ministry of Jobs, Tourism and Innovation

Agenda Introductions Overview of Digital Strategy Key BC Business and Olympic Legacy Business Objectives Potential Marketing Strategies Next Steps

Terminology Social Media: Considered new media and communication that is creating a world conversation online with dialogue. Social Marketing: Injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions. Professional Business Social Identity: Fusing business networking with the relationship-building power of social networking. Open Source Platforms: Free websites where the sharing of technological information, engagement and growth of content communities takes place.

Why have a Digital Strategy? Launching a digital strategy will, at a minimum, increase brand profile, enhance digital presence and advance B2B matches and connections and take advantage of digital opportunities. IBM Canada believes social savvy businesses are already outperforming their competitors by adopting social networking technologies. 93% of marketers use social media for business (Socioeconomics). Software company Genius.com reports 24% of social media leads convert to sales opportunities. “Social Media is not about technology, Social Media is about People”

STRATEGY 1: Building brand reputation, awareness and professional business social identity Protect, expand and strengthen brand by proactively engaging and listening to online conversations of customers and clients. 2010 Wave 5 Report “The Socialisation of Brands” surveyed 40,000 businesses in 58 countries and found almost half of the respondents were accessing brand communities on social networks. What does it look like? ,[object Object]

Website, micro-sites, landing pages with high search equity and traffic“90% of consumers trust peer recommendations, only 14% trust ads” “34% of Bloggers post opinions about products & brands”

STRATEGY 2: Mobile Access Mobile technologies are increasingly part of how businesses reach customers and clients in rural and urban areas and domestic and international marketplaces. In 2010, Forbes reported 45 per cent of senior corporate executives believe a smartphone or web-enabled tablet will be their primary device for business-related use within 3 years. What does it look like? ,[object Object]

Adoption of APPS by TID to facilitate B2B social networking “In 10 years, over 40% of the Fortune 500 will no longer be here” “Over 50% of the Population is under 30 years old”

STRATEGY 3: Effectively engaging business online Using open-source platforms to listen , engage in transparent interaction across social channels, build trusted in-house expertise online, and develop real-time responsiveness. London-based social marketing agency FreshNetworks claims 40 percent of businesses around the world have successfully leveraged social platforms for new business development. What does it look like? ,[object Object]

Listening and adapting targeted outreach to business communities online in blogs, wikis, and LinkedIn company pages where they are doing business

B2B in Government Organizations

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (17)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie B2B in Government Organizations

Ähnlich wie B2B in Government Organizations (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

B2B in Government Organizations