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Leveraging self-segmentation through social media networks

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University Technology Malaysia
University Technology Malaysia

segmentation, social media

BusinessTechnologie
1 von 8
Self-segmentation Leveraging the power of social media networks Nick Wreden CEO, FusionBrand Asia’s leading data-driven brand consultancy www.fusionbrand.com
What are segments? Groups of users sharing one or more similar characteristics – Gender, income, age, education, interests, etc. Girls Students Soldiers
Why segment? If you are a brand, segmentation increases your share of voice If you are a performance advertiser, segmentation increases your ROI Direct Response Advertisers Brands
PASSION! Personal Corporate SEGMENTATION TYPES Self Collaborative filtering Classic (behavior, etc buckets) SELF-SEGMENTATION Social networks Web 2.0 (iGoogle, widgets) Ad hoc, personal
SOCIAL NETWORKING CATEGORIES Business Organization/ Custom Vertical Personal Video/Games(MMPOG) SOCIAL NETWORKING USER TYPES Content consumer “ Socialite” Relationship builder Content creator
SOCIAL NETWORKING SEGMENT STRATEGIES Sense Define Deliver Sustain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKING SEGMENT TACTICS Personas Messages Content Engage- ment Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Asia’s Leading Data-Driven Brand Consultancy [email_address] +6 03 7954-7075 Learn Risk Map Leap WHAT ARE YOUR NEXT STEPS? 1. 2. 3. 4.

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Leveraging self-segmentation through social media networks

  • 1. Self-segmentation Leveraging the power of social media networks Nick Wreden CEO, FusionBrand Asia’s leading data-driven brand consultancy www.fusionbrand.com
  • 2. What are segments? Groups of users sharing one or more similar characteristics – Gender, income, age, education, interests, etc. Girls Students Soldiers
  • 3. Why segment? If you are a brand, segmentation increases your share of voice If you are a performance advertiser, segmentation increases your ROI Direct Response Advertisers Brands
  • 4. PASSION! Personal Corporate SEGMENTATION TYPES Self Collaborative filtering Classic (behavior, etc buckets) SELF-SEGMENTATION Social networks Web 2.0 (iGoogle, widgets) Ad hoc, personal
  • 5. SOCIAL NETWORKING CATEGORIES Business Organization/ Custom Vertical Personal Video/Games(MMPOG) SOCIAL NETWORKING USER TYPES Content consumer “ Socialite” Relationship builder Content creator
  • 6.
  • 7.
  • 8. Asia’s Leading Data-Driven Brand Consultancy [email_address] +6 03 7954-7075 Learn Risk Map Leap WHAT ARE YOUR NEXT STEPS? 1. 2. 3. 4.