A brief overview of investor relations 2.0 and how it can be applied to Malaysia

1. INVESTOR RELATIONS 2.0
How to Connect with Investors in
the Age of MySpace
Nick Wreden, MA, MS
June 16, 2009

2. INVESTOR RELATIONS 2.0
Web 1.0 & 2.0 IR 1.0 & 2.0 Answers to
your 2 most
important
questions

3. WHAT IS WEB 1.0?
WEB 1.0
• “We are great!”
• 1-way broadcast
• No interactivity
• Price oriented
• Visually busy;
hard to read
• No differentiation
• English-only
• Update issues

4. WHAT IS WEB 2.0?
WEB 2.0
• “You are great!”
• “User-centered
design” (EZ to read)
• Video
• Interactive (eg,
surveys, blogs,
Twitter, etc)
• Social networks
(Facebook,
LinkedIn, etc)

6. Malaysia 2.0
Multi-lingual Interactivity Twitter Feedback Blog
Multimedia (Video, Flickr & YouTube) Search
[Technology: Ajax?] www.1malaysia.com.my

7. Twitter is a free
social networking
& micro-blogging
service that
enables users to
send & read
updates, known
as tweets. Tweets
are text-based
posts of up to 140
characters.
Follower/
following
RSS feed
Tweet

8. Photo/logo: Downloadable
Audio: Conference call,
interview, etc.
Video: YouTube, etc
Social bookmarks/social
networks: Digg, Facebook, etc
Public commentary: Digg, etc
Links: Feedback, forwarding,
RSS, email, etc
Search: Tag cloud
Web site: Thumbnail
Profile: Linkedin/Facebook/&c

9. WHAT IS IR 1.0?
Presentations
Filings/reports
Stock quote
Audio/webcast
Email
RSS
Press releases
Search

10. IR 2.0
Search
Twitter
Profile: CFO
Press releases
Feedback
Video
Photo feed
RSS, email
Media stories
Corporate blogs

11. Analyst
meet via
Twitter
LinkedIn
Emerging
trends in
IR 2.0

12. YOUR TWO QUESTIONS
“What do I do now?” “I know we need to do this,
but how can I persuade
my boss?”

13. “WHAT DO I DO NOW?”
• People (external & internal)
Senior • Objectives (metrics)
management • Strategy
support • Tactics
• What to use
• How to use (rules & guidance)
Educate
• Who should use
• Pilot
Experiment • Small successes
• Your program
• Benchmarks
Monitor
• Tool developments
• Sales/Earnings
• Stock price
Measure
• Analyst/media coverage

14. “WHAT DO I DO NOW?”
W 1. Blogs (Johnson & Johnson, Delta Air Lines)
E 2. Bookmarking/Tagging (Adobe, Kodak)
B 3. Brand monitoring (Dell, MINI)
2. 4. Content aggregation (Alltop, EMC)
O 5. Crowdsourcing/Voting (Oracle, Starbucks)
E 6. Discussion boards and forums (IBM, Mountain Dew)
L 7. Events and meetups (Molson, Pampers)
E 8. Mashups (Fidelity Investments, Nike)
M 9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
E
11. Organization and staffing (Ford, Pepsi)
N 12. Outreach programs (Nokia, Yum Brands)
T
S

15. “WHAT DO I DO NOW?”
W 13. Photosharing (Rubbermaid, UK Government)
E 14. Podcasting (Ericsson, McDonalds)
B 15. Presentation sharing (CapGemini, Daimler AG)
2. 16. Public Relations – social media releases (Avon,
O Intel)
17. Ratings and reviews (Loblaws, TurboTax)
E
18. Social networks: applications, fan pages, groups,
L
and personalities (British Airways, Saturn)
E 19. Sponsorships (Coca-Cola, Whirlpool)
M 20. Virtual worlds (National Geographic, Toyota)
E 21. Widgets (Southwest Airlines, Target)
N 22. Wikis (Second Life, T-Mobile Sidekick)
T
S

16. “MY BOSS IS THE PROBLEM”
“It's not what we
don't know that
hurts, it's what
we know that
ain't so.”
Will Rogers
1879-1935

17. ROI = ACCOUNTABILITY
Manager Measureable/
type Marketing era Concepts ROI?
• “Positioning”
• “Brand
1970s-90s NO
personality”
• “4 P’s”
• CRM
1990s-2004 • Email, etc. SOMETIMES
• Loyalty programs
• Community
2005--> • Engagement YES
• Profits/Earnings

18. May 2009

19. ROI = ACCOUNTABILITY
$1 in social media = $60 return
--”ROI Report,” Next Century Media Global & Powered
Can you ignore this
market potential?
80 million communities
+ 250 million active in 1 or
more online communities
$2 million in sales
 67% of online Malaysians
in social network (12/08)

20. FINALLY, THE END!
SHAMELESS SELF-PROMOTION
For more than 22 years, Prestige Communications
has been Southeast Asia’s leading PR & IR firm
delivering ROI based on strategic insights, media
relationship & client accountability
“Best Nick Wreden
Business Presentation copy:
Book of Year” jmcclure@i-prestige.com
-Booz Allen

21. DOUBTS & QUESTIONS