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When you're a keen photographer and you have the desire to spend your working life doing
something you enjoy such as photography, it would be a shame if you didn't pursue it further
wouldn't it? You really don't have to join an institution or pay thousands of dollars to get started
either. You simply need the passion to learn and persist. Most great photographers who rely on
their trade to survive don't even know they have these traits because they love what they do and
they simply can't stop.
It's true that there is wealth to be made in photography and I'm not going to down play that or
make a pitch to the opposite because in every case, it's been up to the individual. Meaning - it
depends on what mode of photography they choose, how much time they put into the business, do
they have a commercial bent, are they more artistic than usual etc. All these points come into play
when success in a photography business or studio is questioned.
I don't want to create any false hopes by that last paragraph because success will require some
hard work, tolerance and patience. These next thirty tips should help you along the way. There is
more detail available on this subject matter at the link at the bottom of this page.
Where can I obtain information on building a photography business?
1. Always do some extensive research before starting out a career with your own photography
business so that you understand the pros and cons involved. Some ideas include subscribing to a
good magazine related to the photographic industry such as Professional Photographer, Camera
Arts and Photo District News. Besides that, the internet is the biggest source of information and
can provide you with a plethora of career opportunities or even more information on starting a
photography business.
At which level do you want to start your photography business?
2. This is the trickiest question that a person interested in starting a business encounters. It is very
important to decide what kind of photography business you want so that the relevant requirements
and (sometimes) finance can be muscled up.
When is the best time to start a fully-fledged photography business?
3. After deciding on what you need and any extra necessary equipment that is needed to set up
the basic infrastructure, you will need to consider carefully your main tool - the camera, be it digital
or film. You must also consider carefully a reliable, high-quality PC and good relevant software to
manipulate your photographs with special effects. If the business is being undertaken on a
massive scale then maybe a developing lab needs to be planned and established.

2. oWhat kind of venues will yield real income to your business?
4. A newly established business in photography requires an assured location or a beat (working
locally), as in journalism. For instance, wedding photography, sports related photography or
developmental photography. Once established, business can also be diversified into many more
fields.
oBuilding a photography portfolio
5. It is always important to compile a good portfolio as far as photography is concerned. A portfolio
must contain a collection of pertinent photographic work that you believe to be impressive. Make
sure that photographs are unusual in character and are from diverse fields. Your portfolio must be
able to impress the client in the very first meeting.
6. Don't keep all the photographs that you have in your possession. Only keep your best work in
the folder so that you don't embarrass yourself or find yourself having to explain photographs that
aren't relevant.
7. Showcase spontaneous photos that you believe are of good quality. You'd be surprised how
many people respond favorably to peoples expressions when they are good shots.
Basic apparatus required
8. A canvas background of at minimum 7-9 foot and the background colors should be either navy
or white as minimum requirements to start with; a well-branded studio lights system such as that of
Norman & Speedtron; certified picture manipulation software such as Photoshop, Corel Paint
Shop, etc.
Is there a need for establishing a makeup studio as part of your photo studio?
9. Makeup and photography often go hand in hand. Wherever makeup is involved it is often
referred to as trick photography because makeup is capable of completely transforming an
individual's personality, and sometimes relevance to a product in the case of advertising
photography.
What kind of photo-editing software available in the market?
10. Photo-editing software through which special effects and complete changes to a photo are
possible and can also often save the need for a re shoot.
11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Light
room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.
Is storage and treatment of photographs crucial in building photography business?
12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage
and access efficiency will either improve or frustrate your working environment. Often older photos

3. become more valuable with time.
How can be photographs be preserved easily apart from the conventional method?
13. Today's cameras are highly versatile and will allow downloads and transfers from highly
surprising devices including your mobile but pictures can also be stored on a CD's, USB's and
DVD's too.
oChoosing a Camera
14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facility
must be looked into carefully. I have my favorites but there are many equally as good as mine.
15. Most of the cameras are compatible with computers and printers and moreover, because we
now use memory sticks, we are truly free to operate unencumbered.
oWhat kind of a website does a person need to have?
16. Your collection of photographs must be properly classified under different categories. Visual
appearance of your website will do wonders for your business so take consider setting up one with
semi automation where the maintenance and hard work is done for you like photostockplus.
17. Remember to constantly upgrade and maintain your website so that each time people come
across your website, they will find fine something new and interesting.
oCopyright of your photographs
18. Copyright is the right protects the person who owns or who took the photographs. A wise
exercise if you are looking to use some stock houses for commercial purposes.
oWhy is a business card helpful?
19. In every business, visiting cards are helpful. It is extremely useful in for people to contact you
after your first meeting. It must contain all your contact details. If you're a photographer, a clever
impressive graphic or a picture of yourself with your equipment is best. Your contact number or
email must be easy to read. I have seen cards that have large names and pictures and the phone
numbers are so small they are difficult to read. Ridiculous! Make your phone number the largest
thing on the card - that's what most people will use it for.
oWhich things must be kept in mind while you plan to build a wedding photography business?
20. Wedding Photography is almost another art unto itself. There are many things to remember for
a truly successful wedding shoot. I have prepared another article to deal with this in more detail
and it's all about --Wedding Photography. --
oAdvantage of assignment photography
21. Assignment photography is that branch of photography where a person is engaged or

4. consigned to capture shots of something impressive and extraordinary, such as in the case of
advertising or portrait photography; this can provide you a stable income after you've learned the
ropes.
oAdvantage of stock photography
22. Stock photography is that branch of photography where there is an accumulated stock of
photographs which can be sold to interested buyers, designers, adverting agencies etc. This can
be a slow haul but if your pictures are well thought out, it can be the source of an ongoing income.
--My favorite is istockphotos--.
oOther places where you can sell your photographic collection?
23. Art shows are the perfect platform from where your creativity and work will be really
appreciated because at such places you will find some niche customers that have a sharp eye for
real talent. Such places have been known to bring instant fame.
24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show;
Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of
the world and they are easy to find on the net. Simply do a Google search for "photography art
show" and the name of the country you are in after adding the plus sign like this; "photography art
show"+ Sweden
oPrices to be charged from the clients
25. In the initial stages of your business, don't try to charge exorbitant amounts otherwise it will
give the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly.
Ring other photographers and research. Five phone calls should do it.
Marketing your photography business
26. You must try to market your work at relevant places. Photographs can also be published over
the internet. Publication over the internet will increase customer enquiry. Don't forget to search for
suitable local markets and get the snaps printed in a local journal or newspaper and always
display your contact number prominently - always!
27. Establishing and popularizing a business is a tough call but if you adopt a proper marketing
strategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed
on websites, online telephone directories, newspapers and magazines, etc. Research the right
mediums before you rush in. Sometimes good deals get in the way of recognizing the right
advertising vehicle.
28. You can develop a website of your own to effectively promote your photography business but
one thing that must be kept in mind is never forget to include a testimonial section and gauge the
response of the people visiting the website. Let them make comments.
oCareer prospects in photo journalism

5. 29. Individuals interested in setting up a photography business can begin their career by becoming
a photo journalist. Appealing and unusual photographs can be supplied to newspapers,
magazines, websites and the photography business is booming to such an extent that even
international media organizations will offer you good money in return for rare and high-quality
photographs.
30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers,
magazines and sketch photography. There are many more jobs also related to photography than
there ever was previously and because of the diversity and flexibility of digital photography, more
respect has been attached to this profession. Some of the avenues in photography apart from
business are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picture
creation.
Go and make yourself a hot beverage and a have a long think about where you're going to start,
that is, if you haven't already started.
This article has been supplied courtesy of Roy Barker. Roy has supplied further detail on the
above subject matter at starting a photography business and is dedicated to coaching you on how
to start your own photography business. You can also gain photography insights, help (mostly
free) or even a Digital Photography Tip or two. For brief reviews on services or equipment see
http://www.profitable-photography.com/resources.php
Article Source:
http://EzineArticles.com/?expert=Roy_Barker
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For great photography tips, CHECK THIS OUT!
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