Win Market Share with Women 2013

1. Win Market Share
with Women
2013
Presenter: Jody DeVere - CEO - AskPatty.com

2. About Jody DeVere CEO
2012 Car Care Council Women of the Year
2011 SEMA SBN Athena Award
2011 Women in Remarketing Excellence Award
Member of:
Women's Board Car Care Council
Women's Automotive Association International
Women Industry Network (WIN) Collision Industry
Tire Industry Association
SEMA Business Women's Network (SBN)
SEMA
National Automotive Service Association (ASA)
Motor Press Guild
Marketing to Women Conference Board
Collision Industry Foundation Board (CIF)
Car Wash Association
Automotive Oil Change Association

3. About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California,
AskPatty.com, Inc. takes a two-pronged
approach to revolutionizing the women's automotive retail
market: For consumers, the AskPatty.com website, is a safe
and reliable source for expert automotive advice and research.
For auto dealers, tire dealers, collision centers, auto service and
repair centers, the revolutionary AskPatty.com Certified Female
Friendly® program, designed from the ground up, trains and
certifies automotive retail and service centers on how to attract,
sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendly® auto
dealer, tire dealer, collision center, auto service and repair
centers using the location search at AskPatty.com

4. What Do Women Want?
“The great question that has never been answered, and which I have not yet been able to answer, despite my
thirty years of research into the feminine soul, is "What does a woman want?“ Sigmund Freud

5. Has a Man’s World Become a Woman’s Nation?
Consider this: Today, women now earn 60 percent of the college
degrees awarded each year and fully half of the Ph.D.s and the
professional degrees. Almost 40 percent of working women hold
managerial and other professional positions. Women make 80
percent of the buying decisions in American homes.
The Shriver Report
A Woman’s Nation Changes Everything

6. Marketing & Selling to Women Facts
•American women spend about $5 trillion annually... Over half the U.S. GDP
•Moms spend $1.7 trillion annually
•Women represent the majority of the online market
•Nearly 50% of women say they want more green choices
•Quite simply, women as half of all U.S. workers changes everything
•Today, four-in-five families with children still at home are not the traditional male
breadwinner, female homemaker roles
•Women process information and make purchasing decisions differently than men

7. Marketing & Selling to Women Facts
•65% of ALL new car purchases are by women
•Women hold more driver’s licenses than men for the 1st time is US
•73% of service customers are women
•Women account for 85% of all consumer purchases and make more than
80% of all purchase Decisions.
•70% of new businesses are started by women
•80% of women have more brand loyalty than men
•74% of women feel misunderstood by automotive marketers
•Women purchase 60% of passenger tires

8. Customer Service Reputation & Women
Customer service will continue to earn yeas or nays with women and they will
continue to gravitate to brands and companies that provide a great experience.

9. Our Approach

10. Certified Female Friendly® Program
A culture shift based on employee education and training combined with an integrated on and offline
‘relationship building’ program on how to attract, sell, retain and increase loyalty with women
customers.
Certified Female Friendly® Training is the cornerstone
Use of AskPatty.com a trusted brand by women
Local strategic advantage and differentiation
Partnership with expert marketing to women agency
Joint local co-branded PR, marketing and advertising
Connection to our large social network of women
SEO enhanced Female-Friendly micro site
Geo Listing on Search, Get A Quote and Banner Ads
Attract Hire and Retain more women employees

11. Certification and Year Round Training

12. Micro Sites, SEO & Social Media Support

13. Go!Mobile with Mobi Women

14. Go!Social with Women Online

15. We Know What Resonates with Women

16. Get Certified Female Friendly®
Contact us today to learn how to become AskPatty.com
Certified Female Friendly®
http://www.askpatty.com/getcertified/
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