A very creative deck with wonderful visuals, a good rights holder brand (ENO), very concise details AND a slide dedicated to "Why Sponsor" which is a sign of a sophisticated rights holder who gets it

1. ENGLISH
NATIONAL OPERA
Somewhere out of the ordinary
New Corporate
Partnership Programme

2. Making History
THE NEW LONDON COLISEUM
NAMING RIGHTS PARTNER

3. English National Opera, or ENO as it is affectionately known,
is about to undergo a radical change designed to engage
even more people, make them passionate about opera and
keep them passionate about opera.
ENO is globally famed for presenting the future of opera
and presenting award-winning work that is new and exciting.
It exists to keep opera alive and to make world-class
opera available to everyone. Now ENO is embarking on a new
marketing programme that really embraces the audience
and takes them on a journey to Somewhere Special.
Part of this journey will require the assistance of
corporate partners and for the first time in its history the
ENO has developed a programme of corporate partnerships
that includes naming rights to the London Coliseum.

4. We are committed to creating new audiences
for opera through English language
performances which are affordable and
accessible to everyone.
We provide unique opportunities and pathways
for British singers, conductors, directors and
designers.
and now, with your help…
OUR VISION

5. break new ground
create visceral sensations
be the most contemporary and talked about
arts venue in London
thrill new young people
challenge convention
give people a great entertainment experience.
We want to be talked about. We want people of
all backgrounds to be passionate about our
work and we want our business partners to
derive huge benefit from their association.

6. Making History
The NEW London Coliseum Naming Rights Partner
The NEW London Coliseum will engage people as soon
as they walk through its famous doors and continue
to give them innovative experiences and memories long
after the show has finished.
We would welcome the opportunity to talk to you
about the unique opportunity for your company to be
the first brand to name the NEW London Coliseum.
Foyer bar, ONE OF SEVEN ENO BARS Foyer inside entrance

7. Facts and Figures
250,000 tickets sold a year.
Over 500 seats are available at less than
£25 each performance.
14 productions each season, 3 major Gala events.
2,358 seat venue, London’s largest theatre.
8 million hits a year to eno.org
15,000 Twitter followers.
6,500 Facebook likes.
98,000 email database:
39% open rate for ENO production e-bulletins,
33% open rate for weekly editorial e-bulletin.
18,000 under-30 ‘Access All Arias’ members.
4,000 ‘Friends’ memberships and over 400 HNW donors / Patrons
Over 10,000 participants in our learning and talent programmes
30% of our audience are under 44, up from 21% five years ago
37,000 saw a contemporary opera in 2009/10
50,000 tickets at £20 or less in 2009/10
ENO productions travel to over 20 international opera houses
85% of singers and conductors are British born, trained or
resident in the 2010/11 Season
ENO is the largest employer of UK opera talent
Facts and Figures

8. Since [date] the London Coliseum has been a beacon of creative
excellence situated right in the heart of London’s West End.
Now, with the help of a suitable naming rights partner we will
transform the London Coliseum into one of the world’s leading brand
experiences.
The NEW London Coliseum’s creative integrity will be reflected
throughout the naming rights partnership.
Senior Team
Sir Vernon Ellis, President
Sir Peter Bazalgette, Chairman
Loretta Tomasi
John Berry
Nicholas Allan
Glyn Barker
David Buchler
Dr. Harry Brunjes
Ffion Hague
Anthony Fry
David Harrel
Sir Nicholas Kenyon
Anthony Lilley
Catherine May
Kate O’Neill
Janis Susskind
Auditorium

9. NAMING RIGHTS AND SPONSORSHIP IS PROVEN TO
DRIVE AWARENESS, CUSTOMER LOYALTY AND
PROPENSITY TO PURCHASE:
THE O2
THE EMIRATES
THE STAPLES CENTRE
YOU WILL BE CREATING HISTORY. THE LONDON COLISEUM
AND ENO HAVE NOT HAD PARTNERS LIKE THIS BEFORE.
THE RETURN ON INVESTMENT WILL BE SIGNIFICANT,
AT LEAST 8 TIMES ROI.
YOU WILL BENEFIT FROM THE SUPPORT OF ONE OF LONDON’S
LEADING ADVERTISING AND MARKETING TEAMS.
THE TEAM AT ENO IS PASSIONATE ABOUT MAKING THIS
PARTNERSHIP A SUCCESS.
YOU WILL BE ABLE TO ENGAGE YOUR EXISTING AND FUTURE
CUSTOMERS IN A POWERFUL AND PASSIONATE WAY.
WHY GET INVOLVED
LOREM EPSUM

10. WE NEED CORPORATE PARTNERS TO HELP DELIVER OUR DREAM
NAMING RIGHTS PARTNERSHIP
SEASON PARTNERSHIPS
CORPORATE PARTNERSHIPS
OUTREACH PARTNERSHIPS
FOR MORE DETAIL AND A PRIVATE VIEWING
PLEASE CONTACT OMAR KHAN.
EMAIL: OMARK@CAPITALIZE.CO.UK
TELEPHONE: 0207 940 1700
CONTACT
LOREM EPSUM