The NeoMam Infographic process.

1. INFOGRAPHIC DESIGN
AND PROMOTION
DANNY ASHTON

2. O ur P roc e s s
Results
Client
Feedback
Promotion
&
Outreach
Client Design
Feedback
Research
Ideas
Client
Brief

3. C lie n t B r ie f
Client
Brief

4. Id e a G e n e r a t io n
Ideas
Client
Brief

5. Id e a F e e d b a c k
P roc e s s
Client
Feedback
Ideas
Client
Brief

6. Research
Here at NeoMam our Our research
research is: sources include:
•Publically available
data sources
• Powerful
•Data provided by clients
• Current
•Academic journals
• Relevant
• Media sources
• Unbiased
•Published literature
•Interviews with field experts
Research
•Partnership with Industry
Ideas associates
Client
Brief •Patents

7. Design
Design
Research
Ideas
Client
Brief

8. C l i e n t F e e d b a c k - First
Draft
Client
Feedback
Design
Research
Ideas
Client
Brief

9. P r o m o t io n &
O utre a c h
Promotion
& Outreach
Design
Researc
h
Idea
Clien s
t
Brief

10. C a s e S tu d y: B a r e fo o t
R u n n in g
Client
Feedback
Ideas
Client
Brief

11. C a s e S tud y
R e s e a rc h
• Google Insights O u r r e s e a r c h e r s u t i l i s e d a r a n g e of re s our
• Published Literature
• Academic Journals and
University Studies
Research

12. C a s e S t u d y D e s ig n
• Provided first draft
to the client.
Client
Feedback •Amendments to
colour pallet based
on client feedback.
Design

13. C a s e S tud y
P r o m o t io n

14. C a s e S t u d y R e s u lt s
Results
•S o c i a l m e d i a
• Im p r o v e d a n d fo r u m • L in k s F r o m
w e b s it e c o ve ra g e O t h e r S it e s :
r a n k in g s • Powerful Link from
a c ros s Trusted Web Source
G o o g le A c t iv e . c o m