Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
1. Ash Shepherd | Project Strategist Savvy Media & PR: The New Media
2. NPower Northwest NPower NW focuses technology on mission in a way that advances individual nonprofits and the sector as a whole. “We are motivated by mission and inspired by potential” Technology Strategy & Planning Websites & Web Applications Network Support Collaboration Systems Database Systems Training Social Media Strategy & Planning
3. Technology Waiter “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~ I provide the menu and recommendations … You pick a couple items to try and go from there
16. The New PR Model Secondary support to relationship
17. Not The Silver Bullet…But No one channel will reach everyone New Media: Fastest growing & can’t be ignored
18. Major Differences Broadcasting is out -> Engagement is in The community shares ownership More direct relationship with folks Traditional media solicits you instead
22. Wave 5 Report Wave 5: The Socialization of Brands 37,600 respondents 53 countries Since 2006
23. Wave 5 Report Those that have affiliated with a brand online Source: Universal McCann , Wave 5 Report
24. Wave 5 Report Impact on feeling more positive and loyal Source: Universal McCann , Wave 5 Report
25. Idealware Decision Guide Social Media Decision Makers Guide Survey (460) Discussion Groups (6) Case Study Analysis (273) Facebook Survey (271) Twitter Survey (69)
38. Didn’t Know Your Goals? What Might This Tell You? Organization has not established them? Not sharing them in a way that EVERYONE knows them? You should pay better attention in staff meetings?
61. Major Takeaways Can’t ignore the momentum of new media Real value possible, but be realistic The right tools can increase impact Not “Likeable” offline = Not “Likeable” online
62. Help Us Achieve Our Mission Feel free to use me as a resource if you have questions in the future Overall Questions??? Ash Shepherd | Project Strategist| ashs@npowernw.org