The IDEO Process

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Frank Schwab

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The IDEO process – a 5 Step Method
1. Understand
2. Observe
3. Visualize
4. Evaluate & Refine
5. Implement

Are they really constraints?‫‏‬
Step 1: Understand
The market
The client
The technology

Step 2: Observe
What confuses?
What is hated?
What is not satisfied?

Step 3: Visualize
Do a roll play
Write a story board
Build a prototype
How will our solution solve the problem?

Step 4: Evaluate & Refine
Plan on several prototypes

Frank@FrankSchwab.de
Do you want to hear me speak ?

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The IDEO Process

1. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement

2. Are they really constraints?‫‏‬ Step 1: Understand The market The client The technology

3. Step 2: Observe What confuses? What is hated? What is not satisfied?

4. Step 3: Visualize Do a roll play Write a story board Build a prototype How will our solution solve the problem?

5. Step 4: Evaluate & Refine Plan on several prototypes

6. Step 5: Implement Commercialize Market

7. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement

8. Frank@FrankSchwab.de Do you want to hear me speak ?

The IDEO Process

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The IDEO Process