Check out this Jimmy John's Campaign, with refined social media and extra digital marketing to boost the company to the next level of awesome.

1. The “Would-Be-Official”Jimmy John’sDigital Marketing Strategy AshlieForchione, 2011 New Media Driver’s License Final Project

2. You Talkin’ to ME? Hitting the JJ’s Target Market Who are they? What do they want? How can we give it to them?

3. Strengths Weaknesses Threats Opportunities

4. The Freaky Good Idea Use established JJ’s subculture Create a viral buzz Goals

5. Bada Bing! Mama Approved AdWords Increase traffic to webpage, blog, etc. Sponsor relevant keywords: “Jimmy Johns” “Jimmy Johns menu” “Jimmy Johns locations” “Jimmy John’s hours”

6. Bada Bing! SEO Content, Content, Content! & Easy Access.

7. Bada Bang! Social Media YouTube Twitter Blog Foursquare

8. Google Analytics & YouTube Insight Keeping Track of All Those Numbers

9. Your Buck for The Bang SEO Strategy: Essentially Free!* AdWords Campaign : $238,352.4-291,319.2 Annually YouTube : Essentially Free!* Twitter : Essentially Free!* Blog : Essentially Free!* Foursquare : Essentially Free!* *Cost of maintenance not included.

10. Capiche? Contact: ashlie.forchione@gmail.com I amforchione I ashlieforchione.com