There is not excuse for uninteresting, poorly executed and downright bad presentations. In my mind this is simply unacceptable, and something that needs to be rectified. To that end I taught a 1-Day workshop, this is the second iteration of the workshop, in which I presented this deck along with a series of group exercises. Please feel free to download and share this as needed. Together we can put an end to this scourge of bad presentations. :-) Cheers Ashley Bright

1. Creating Presentations
that Matter
Created by Ashley Bright
for School of Visual Concepts
May 4, 2011
More details at www.ashleybright.com

2. Creating
Presentations
that
Matter

3. Creating
Presentations
that
Matter

4. Creating
Presentations
Matter

6. “Campfires have been replaced with
projector bulbs, and the power of story
has eluded presenters in the workplace”

10. entertain, inform & inspire

11. Persuade

14. Need Intro & Goals

15. Now it’s your turn.
Tell me about your neighbor.

16. {
Name
Tell us your neighbors... Role
Experience
Goals

18. How many people were
nervous?

19. Schedule
• 9-9:15 // Introductions and Goals for the Workshop (15 mins)
• 9:15 - 9:55 // What Makes a Great Presentation? (40 mins)
• 9:55 - 10:25 // Show us what you’ve got (30 mins)
• 10:25 - 10:40 // BREAK
• 10:40 - 11:30 // Plan (50 mins)
• 11:30 - 12:30 // LUNCH BREAK
• 12:30 - 1:30 // Prepare (1 hr)
• 1:30 - 2:30 // Present (1 hr)
• 2:30 - 2:45 // BREAK
• 2:45 - 3:30 // Revisit your presentations, Recap and Q&A (45 mins)

20. What presentations
do you remember?

21. “Jump into an empty
swimming pool and
sweat enough to
break your fall”

22. What makes a good
presentation?

23. Video Montage Removed to Reduce File Size - Clips from the following:
1. Philippe Starck thinks deep on design // http://goo.gl/0eKQ
2. Tim Brown on creativity and play // http://goo.gl/PNz7z
3. Ken Robinson says schools kill creativity // http://goo.gl/HwGf
4. Simon Sinek: How great leaders inspire action // http://goo.gl/Ut2N
5. James H Kunstler dissects suburbia // http://goo.gl/u2fY
6. Jill Bolte Taylor's stroke of insight // http://goo.gl/drB8

24. What did they do?

25. • Were personable and self-deprecating
• Got the audience involved
• Shared personal experiences
• Employed the Rule of 3’s
• Used imagery to tell the story
• Introduced surprising, powerful props

26. What makes a good
presentation?

27. There are
2 key aspects

28. {
1.Involvement
The Fundamentals 2.Simplicity
3.Surprise
4.Belief

29. Fundamentals
+
_____________

30. Knowing what the hell you’re
talking about!

31. Fundamentals
+
Know your topic

32. 2 keys to a good presentation

33. What makes a good
presentation great?

34. Video Removed to Reduce File Size
Ben Dunlap TED Talk: The story of a passionate life
Available here: http://www.youtube.com/watch?v=39rIebbXshA

36. Personality

37. YOU!

38. Fundamentals
+
Know your topic
+
Personality

39. Video Removed to Reduce File Size
Sesame Street Pinball Number Count 3: Circus Capers
Available here: http://www.youtube.com/watch?v=PvGij3fmzZs

40. Ok it’s your turn,
show us what you’ve got

41. 15 min break

42. Creation

43. Demystified

44. Plan + Prepare + Present

45. Plan + Prepare + Present

46. “It takes more than three weeks to
prepare a good impromptu speech.”
Mark Twain

47. Who’s your audience
Why are they here?

51. Be relevant!
• Focus on the “right” content
• Use familiar language, phrases & acronyms
• Use recognizable visual devices & metaphors
• Surprise, delight, not alienate

52. How?

53. Why am I here?

54. Generic
• Age
• Income
• Education
• etc, etc
• Why is he here?

55. More Specific
• Name
• Title & Role
• Responsibilities
• Why is she here?

56. Tom Smith– SVP Marketing & Customer Experience
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57. {
value
Result is relevance
meaning

58. What is the key takeaway?

61. “The new flim-flopper is here, it’s finally arrived,
come see us now for a free test drive.”
“Big or small, short or tall, our whatcha-ma-
whos will fit best of all.”
“Our thinga-ma-jigger is by far the best, there
is no need to even consider the rest.”

62. Planning, so far...
Who’s your audience?
Why are they here?
What is the key takeaway?

63. Now what? Data dump!

69. Who got a red sharpie?

71. +

73. Connection Board
(Where the magic happens)

74. The goal is to define the...

75. Presentation Structure

76. 1 Write down everything

78. 2 Look for meaning

80. 3 Take a break

82. 4 Distill & Organize

84. 5 Define presentation structure

85. people can only
remember
3 things

86. “Work, Rest & Play”
“Friends, Romans, Countrymen”
“The Good, The Bad & The Ugly”
“Life, Liberty & Pursuit of Happiness”
“I came, I saw, I conquered”
“Father, Son & Holy Ghost”
“See no evil, Hear no evil, Speak no evil”

87. Rule of
3
’s

88. 1 2 3
Plan + Prepare + Present

89. Plan + Prepare + Present

90. Planning Recap
Who’s your audience?
Why are they here?
What is the key takeaway? (Thing 1)
Connection Board - Data Dump (Magic time!)
Presentation Structure (Rule of 3’s)

93. Michael Smith Family
• New York City • Washington, DC
• Age: 24 - 30, single • Age: 32 - 42
• Income: $85K • Income: $125K
• Recent MBA grad • Industry: tech & telecom
• Industry: Banking • 2 kids & golden retriever
Concerns: Concerns:
• urban neighborhood • good schools
• bars, restaurants, clubs • parks & recreation
• view condo, gym • 2 car garage, big yard

94. Did you notice...

97. Phew, I’m hungry.
Let’s eat!

98. 60 min lunch break

99. Plan + Prepare + Present

100. “If you fail to prepare, you prepare to fail.”

101. 1 2 3
Plan + Prepare + Present

102. Presentation
Structure
1+2+3
+ +

103. 1 a b c
2 a b c
3 a b c

104. A Z

105. A Universal Speakers Law
Z

106. Introduction Body Conclusion

107. Tell Tell Tell

108. Preparation, so far...
Flow in content from Connection Board
Universal Speakers Law (Intro, Body, Conclusion)

109. Visual Design

110. Gray Gray Gray

111. 1 Font
2 Weights
Weights

112. Focus on content & story

113. Now that you have a
rough draft it’s a perfect
time to edit, refine, and
cut unnecessary items.

114. Now that you have a
rough draft it’s a perfect
time to edit, refine, and
cut unnecessary items.

115. Preparation, so far...
Flowing in content from Connection Board
Universal Speakers Law (Intro, Body, Conclusion)
Complete rough draft (Gray scale)
Edit, Refine, Cut (1 of 3)

116. Developing the Visual Language

119. Fundamentals
+
Know your topic
+
Personality

120. Fundamentals
+
Know your topic
+
Personality

122. 1 2
Helvetica Neue Light
Helvetica Neue Medium +
Helvetica Neue Light Italic

123. Content

124. Video Removed to Reduce File Size
Don McMillan: Life After Death by PowerPoint
Available here: http://www.youtube.com/watch?v=lpvgfmEU2Ck

125. Content

126. Layout
{ Information
Graphics
Photography { Transitions
Animations

127. KISS

128. KISS

129. Keep It Simple Silly

130. Layout
{

131. Layout
{

132. Layout
{3 items or less

133. Layout
{

134. Layout
{

135. Layout
{

136. Layout
{

137. Layout
{

138. { Information
Text
{

139. What’s the most
important information?

140. How do I make it compelling?

142. Income Distribution
9%
11%
38%
12%
31%
3rd Party Sales Co -Pay Sales HM AD OTB Sales

144. Total Assets
2,716,194 3,127,618
2009 2011

145. Total Assets
17.6%
Increase

146. How much fuel
does it take to
power a light
bulb for a year?

147. = 876 kWh

148. = 714
pounds of burned coal

149. 2 hrs
= 20 mins
9 sec.

150. 8 days
= 18 hrs
14 mins
24 sec.

151. How do you make it
meaningful?

153. 1.6 million gallons of dispersement
500,000 gallons per day
35,000 barrels per day
60,000 barrels per day
1 billion cubic feet of natural gas
120 million gallons total
2.7 million feet of containment boom

154. Make it personal

155. What about
process diagrams?

156. Complex Simple

159. There is no silver bullet...

160. 3 foot rule

161. Slide

162. Slide Slide + Handout

163. { Graphics
Text
{

164. NO CLIP ART!

166. Relevant
Consistent
Clean & Simple
Avoid Clichés
No Pixelation

167. { Photography
{

169. LOST CAT
206-613-9287

170. Innovation + Delight

171. • Cultural + Industry Context
• PM + Account
• Strategy + User Research
• User Experience
• Design + Copywriting
• Technology
• Innovation + Delight

174. • Topical & Engaging (Breakfast!)
• Unexpected, yet relevant
• Inclusive, approachable
• Personal to each individual
• Visually appealing
• Memorable Delicious!

175. Watch out for cheesy metaphors

177. { Rhythm
{

179. { Content
{ Transitions
Animations

180. { Transitions
Animations

181. { Dissolve
Cross Fade
Push { Transitions
Animations

182. Preparation, so far...
Flowing in content from Connection Board
Universal Speakers Law (Intro, Body, Conclusion)
Complete rough draft (Gray scale)
Edit, Refine, Cut (2 of 3)
Developed visual design language

183. Final Edit

184. Reorder Refine Cut

185. Preparation Recap
Flowing in content from Connection Board
Universal Speakers Law (Intro, Body, Conclusion)
Complete rough draft (Gray scale)
Edit, Refine, Cut (3 of 3)
Developed visual design language

186. 5 min break

187. Plan + Prepare + Present

188. “There are always three speeches, for
every one you actually gave. The one you
practiced, the one you gave, and the one
you wish you gave.”
Dale Carnegie

190. Video Removed to Reduce File Size
Behind TED 2010
Available here: http://www.youtube.com/watch?v=G_DqMTgBv4U

191. Presenting with style, confidence
and less suck factor

192. Location, Location, Location

193. Practice, Practice, Practice
and practice some more

199. Body Language

200. What you say?
vs
How you say it?

201. 20%
vs
80%

202. Video Removed to Reduce File Size
Nixon / Kennedy 1960 televised debate
Available here: http://www.youtube.com/watch?v=gbrcRKqLSRw

207. • Appearance
• Movement
• Posture
• Gestures
• Expressions

208. • Appearance
• Movement
• Posture
• Gestures
• Expressions

209. • Appearance
• Movement
• Posture
• Gestures
• Expressions

210. • Appearance
• Movement
• Posture
• Gestures
• Expressions

211. • Appearance
• Movement
• Posture
• Gestures
• Expressions

212. • Appearance
• Movement
• Posture
• Gestures
• Expressions

213. Voice

214. Room 68 ˚
Temperature

215. Video Removed to Reduce File Size
Ferris Beuller’s Day Off: Boring Economics Teacher
Available here: http://www.youtube.com/watch?v=dxPVyieptwA

216. Death by m o n o t o n e

217. Pitch, Tone & Inflection

218. 7 Minute Rule

219. Change the energy in the room

220. 7
every minutes

224. • Involve audience - questions, activities
• Show a video, play music
• Introduce props, hand out samples
• Do a dance!

225. A few last things...

231. Presentation Recap
Practice, Practice, Practice (...and practice!)
Body Language & Appearance
Voice - Pitch, Tone & Inflection
7 Minute Rule (Change the energy)

232. 15 min break

234. 3 keys to a greatness

235. { {
1.Involvement
2.Simplicity
3.Surprise
4.Belief

236. Fundamentals
+
Know your topic
+
Personality

237. Plan + Prepare + Present

238. {
Who’s your audience?
Why are they here?
Plan What is the key takeaway?
Connection Board - Data Dump
Presentation Structure - Rule of 3’s

239. {
Flow in content - Connection Board
Universal Speakers Law
Prepare Complete rough draft
Edit, Refine, Cut (Do this 3 times!)
Developed visual design language

240. {
Present
Practice, Practice, Practice
Body Language & Appearance
Voice - Pitch, Tone & Inflection
7 Minute Rule {

241. { Presentations
Matter {

242. { Thank You
{

243. Q&A

244. Resources
Presentation available at www.ashleybright.com

245. Creating Presentations
that Matter
Created by Ashley Bright
for School of Visual Concepts
May 4, 2011
More details at www.ashleybright.com