1. Brand Name
Musicians 1

2. Musicians 1
• Musicians 1 is a shorter name for
Musicians One Stop Shop
• I’ve learned that having a catchy
name tends to bring more business
• Great customer service brings them
back

3. Musicians 1
• Musicians 1 is short and simple, but
not limited to one aspect of music
• Imaginations could really run wild on
the meaning of the one for the people
who do not know about the business.
• The name is protectable according to
the USPTO.gov and falls under the
suggestive category

4. Logo
• the logo is black and white to fit the musician’s norm;
white background with black notes.
• Black illustrates the luxury( of music of music within the
company)
• Whites illustrates the Purity ( of music within the
company)

5. musicians 1
Logo
• Musicians 1 with a shield around the name and music
notes is an effective logo because the shield was chosen to
show protection, security and loyalty

6. Logo
• the Logo would be considered an emblem
• the logo reflects my unique brand because its a more
serious logo, not too simple or complex

7. Main Competitor
• Sony Entertainment has the brand recognition and
marketing savvy to create new product categories and
revitalize mature ones.
• The style of Sony’s logo has changes several times but the
message stayed the same.
• The name has expanded products and it’s brands
• No matter how the logo looks, the name Sony says it all.

8. Similar Logo
• UPS(United Parcel Service) has a similar logo to the one i
have in mind for Musicians 1.
• Its simple; a shield with UPS in the inside to represent the
company

9. Logo sketch
Musicians 1

10. Corporate Culture
• Vision/Objectives
• Our vision/objective at Musicians 1 is to create, build and
enhance great musicians so they can make it into the
mainstream music industry with lots of success
• We also are trying to enhance our business to be a
mainstream music company

11. Values and Beliefs
• Our values at Musicians 1 are honesty, dedication and
communication
• We believe that dream are real and that they do come
true

12. Corporate Culture
• We will carry out our vision by teaching and
strengthening our clients
• We will carry out our values and beliefs by
encouragement via communication and taken
appropriate actions
• We will also carry out our values and beliefs by being
dedicated to clients needs/wants, being totally honest
with clients about everything, keeping our word and the
clients informed

13. Mission Statement
• Our Mission is to ensure clients that they will receive
adequate music education and music experience to
succeed in the mainstream music industry
• The mission statement will be hung in a frame in the
entrance of the business so everyone that walks in can see
it, also on flyers and brochures
• The mission statement is for the employees to keep in
mind why they are with the company and to assure
clients that they will receive adequate quality education,
experience, and products from the company

14. Mission Statement
• The mission incorporates passion, direction, and focus
• It’s concise and unique
• It also tells the company story in less than thirty seconds

15. Mission Statement
• Our mission statement is different from Sony’s but similar
• Sony is more focused on producing new products,
improving technology
• Our focus is new and improved talent to the mainstream
music industry via adequate education and experience

16. Tagline
• Let Musicians 1 be your music one stop shop

17. Tagline
• The tagline is effective because it’s describing the
company, not in detail but the basic
• The tagline speaks directly to the clients with musical
interest
• it does reinforce the brand message
• The tagline distinguishes my company from competitors
because the is unique
• The tagline does command action
• the Tagline is short, simple, and easy to say