1. CONSUMER
BEHAVIOR IN RURAL
MARKET
ROLL NO. - MB11023

2. RURAL CONSUMER BEHAVIOR
 Consumer Buyer Behavior refers to the buying
behavior of final consumers ‐ individuals and
households who buy goods and services for
personal consumption.
 The consumer market in this case is Rural India.
 About 70% of India’s population lives in rural
areas. There are more than 600,000 villages in
the country as against about 300 cities and 4600
towns.


3.  Consumers in this huge segment have displayed
vast differences in their purchase decisions and
the product use.
 Villagers react differently to different
products, colours, sizes, etc. in different parts of
India.

4. FACTORS INFLUENCING
BUYING BEHAVIOR
 The various factors that affect buying
behavior of in rural India are:
1) Environmental of the consumer
2) Geographic influences
3) Family
4) Economic factors
5) Place of purchase
6) Creative use of product

5. Cultural factors influencing
consumer behaviour
1) Product (colour, size, design, and shap):
2) Social practices
3) Decision‐making by male head
4) Changes in saving and investment
patterns

6. Source:-
http://www.sapientindore.org/sm/mba/se
miv/405M/Rural%20Consumer%20Beha
vior.pdf
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