SlideShare ist ein Scribd-Unternehmen logo
1 von 35
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UNDER THE GUIDANCE OF : MR.ANOOP OHRI
MAHINDRA-SCORPIO
INTRODUCTION :  Indian automobile industry ,[object Object],[object Object],[object Object],[object Object]
Interesting facts: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Major players in the indian automobile(car) market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mahindra & Mahindra  ,[object Object],[object Object],[object Object],[object Object]
Mahindra & Mahindra ,[object Object],[object Object]
Positive & negative facts ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scorpio ,[object Object],[object Object],[object Object],[object Object]
4P’S-  PRODUCT 2002-Scorpio STD and DX:
2003:The new Scorpio
2004-Scorpio Slx
2005-Scorpio Crde
2006-43 new features
2007-VLX
2007-LX
2008-Scorpio automatic
2009-The new  ICONIC Scorpio
2010-  Micro Hybrid SUV
2011-m hawk vlx  model
Pricing strategy ,[object Object],[object Object],[object Object],CARS AMOUNT(RS.) FORD IKON 5,50,000 – 7,00,000 HYUNDAI 5,50,000 – 7,00,000 MARUTI ESTEEM 5,00,000 - 6,50,000 OPEL CORSA 6,00,000 – 7,50,000 TOYOTA QUALIS 6,00,000 - 8,50,000
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
STP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS??? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Impact on M & M ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Current status of Scorpio ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Market share
Future directions – global level ,[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Mahindra N Mahindra
Mahindra N MahindraMahindra N Mahindra
Mahindra N Mahindra
rajeevgupta
 
Unsuccessful products
Unsuccessful productsUnsuccessful products
Unsuccessful products
abhishek_g
 

Was ist angesagt? (20)

Project on maruti suzuki distribution channel
Project on maruti suzuki distribution channelProject on maruti suzuki distribution channel
Project on maruti suzuki distribution channel
 
Mahindra Scorpio
Mahindra Scorpio Mahindra Scorpio
Mahindra Scorpio
 
7 Ps of Maruti suzuki company Service marketing tybms project
7 Ps of Maruti suzuki company Service marketing tybms project7 Ps of Maruti suzuki company Service marketing tybms project
7 Ps of Maruti suzuki company Service marketing tybms project
 
SIP REPORT OF CRM ON MARUTI SUZUKI
SIP REPORT OF CRM ON MARUTI SUZUKI SIP REPORT OF CRM ON MARUTI SUZUKI
SIP REPORT OF CRM ON MARUTI SUZUKI
 
strategic marketing :Scorpio
strategic marketing :Scorpiostrategic marketing :Scorpio
strategic marketing :Scorpio
 
Scorpio from mahindra
Scorpio from mahindraScorpio from mahindra
Scorpio from mahindra
 
Maruti brand audit
Maruti brand auditMaruti brand audit
Maruti brand audit
 
PORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKI
 
Mahindra N Mahindra
Mahindra N MahindraMahindra N Mahindra
Mahindra N Mahindra
 
Maruti Suzuki 2017 (WHITE PAPER PRESENTATION)
Maruti Suzuki 2017 (WHITE PAPER PRESENTATION)Maruti Suzuki 2017 (WHITE PAPER PRESENTATION)
Maruti Suzuki 2017 (WHITE PAPER PRESENTATION)
 
Maruti suzuki
Maruti suzukiMaruti suzuki
Maruti suzuki
 
Complete analysis of Mahindra & Mahindra
Complete analysis of Mahindra & MahindraComplete analysis of Mahindra & Mahindra
Complete analysis of Mahindra & Mahindra
 
Marketing strategy of maruti suzuki
Marketing strategy of maruti suzukiMarketing strategy of maruti suzuki
Marketing strategy of maruti suzuki
 
Unsuccessful products
Unsuccessful productsUnsuccessful products
Unsuccessful products
 
Maruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit JhamtaniMaruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit Jhamtani
 
MARUTI SUZUKI PRODUCT ANALYSIS REPORT
MARUTI SUZUKI PRODUCT ANALYSIS REPORTMARUTI SUZUKI PRODUCT ANALYSIS REPORT
MARUTI SUZUKI PRODUCT ANALYSIS REPORT
 
Crompton Greaves: Consumer Electrical (Marketing)
Crompton Greaves: Consumer Electrical (Marketing) Crompton Greaves: Consumer Electrical (Marketing)
Crompton Greaves: Consumer Electrical (Marketing)
 
Tata Ace Mini Truck
Tata Ace Mini TruckTata Ace Mini Truck
Tata Ace Mini Truck
 
Marketing strategy suzuki
Marketing strategy suzukiMarketing strategy suzuki
Marketing strategy suzuki
 
Mahindra and mahindra
Mahindra and mahindraMahindra and mahindra
Mahindra and mahindra
 

Ähnlich wie Scorpio mahindra

Project on valuation (67,97)
Project on valuation (67,97)Project on valuation (67,97)
Project on valuation (67,97)
17791
 
Mahindra scorpio nikhil ingale
Mahindra scorpio nikhil ingaleMahindra scorpio nikhil ingale
Mahindra scorpio nikhil ingale
Nikhil Ingale
 
Advertising & Two Wheeler Industry Ppt
Advertising & Two Wheeler Industry PptAdvertising & Two Wheeler Industry Ppt
Advertising & Two Wheeler Industry Ppt
Vikas Misar
 
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Aviroop Banik
 

Ähnlich wie Scorpio mahindra (20)

Scorpio 2 (2)
Scorpio 2 (2)Scorpio 2 (2)
Scorpio 2 (2)
 
Summer Training Report on Tata Magic
Summer Training Report on Tata MagicSummer Training Report on Tata Magic
Summer Training Report on Tata Magic
 
Mahindra Rise
Mahindra RiseMahindra Rise
Mahindra Rise
 
Project on valuation (67,97)
Project on valuation (67,97)Project on valuation (67,97)
Project on valuation (67,97)
 
Mahindra scorpio nikhil ingale
Mahindra scorpio nikhil ingaleMahindra scorpio nikhil ingale
Mahindra scorpio nikhil ingale
 
Im sem 4
Im sem 4Im sem 4
Im sem 4
 
Advertising & Two Wheeler Industry Ppt
Advertising & Two Wheeler Industry PptAdvertising & Two Wheeler Industry Ppt
Advertising & Two Wheeler Industry Ppt
 
Passenger Car 'industry in India
Passenger Car 'industry in IndiaPassenger Car 'industry in India
Passenger Car 'industry in India
 
Mahindra
MahindraMahindra
Mahindra
 
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
 
Maruti Suzuki
Maruti SuzukiMaruti Suzuki
Maruti Suzuki
 
Mahindra & mahindra scorpio
Mahindra & mahindra scorpioMahindra & mahindra scorpio
Mahindra & mahindra scorpio
 
Hero honda joint venture and split
Hero honda joint venture and splitHero honda joint venture and split
Hero honda joint venture and split
 
Mahindra & Mahindra
Mahindra & MahindraMahindra & Mahindra
Mahindra & Mahindra
 
Mahindra kinetic
Mahindra kineticMahindra kinetic
Mahindra kinetic
 
scorpio case study.pptx
scorpio case study.pptxscorpio case study.pptx
scorpio case study.pptx
 
A project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero hondaA project report on comparative study of bajaj and hero honda
A project report on comparative study of bajaj and hero honda
 
Tata motors
Tata motorsTata motors
Tata motors
 
Case pm
Case pmCase pm
Case pm
 
Industry Analysis on Automobile sector (Two Wheelers)
Industry Analysis on Automobile sector (Two Wheelers)Industry Analysis on Automobile sector (Two Wheelers)
Industry Analysis on Automobile sector (Two Wheelers)
 

Kürzlich hochgeladen

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
MateoGardella
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
SanaAli374401
 

Kürzlich hochgeladen (20)

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 

Scorpio mahindra