CRS Webinar, Using Social Media to Boost Your Business
1. Using Social Media to Boost Your Business! The webinar will begin at 1:00PM CST. If you haven’t already, call into the webinar by dialing 866-699-3239 and then entering the event number 669 375 087 . If you need technical assistance call WebEx at 1-866-229-3239 or email [email_address]
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4. More Information & Resources at www.JamesNellis.com Using Social Media to Boost Your Business
5. BUSINESS HAS CHANGED Using Social Media to Boost Your Business He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.  ~Harold Wilson
6. CHANGE SHIFT ADAPT CREATE BELONG Using Social Media to Boost Your Business EMBRACE…
7. Embrace Technology Using Social Media to Boost Your Business Change always comes bearing gifts. ~Price Pritchett
8. The Game is OPEN Now… Using Social Media to Boost Your Business Technology makes Veterans, Rookies and Rookies, Veterans…
9. What should you use? Using Social Media to Boost Your Business
10. Top Networks to Consider Using Social Media to Boost Your Business
11. Where should you spend your TIME? Using Social Media to Boost Your Business “ HOUR of POWER” 20 Minutes a Day
12. Presidential Election: MySpace, Facebook & YouTube Using Social Media to Boost Your Business
13. MySpace Using Social Media to Boost Your Business Founded 2003 300 Employees Advertisers: Google, AdSense 15 Languages
15. 7 MySpace Benefits Using Social Media to Boost Your Business 1. Free 2. Customization of Page 3. MySpace Music Player
16. 7 MySpace Benefits Using Social Media to Boost Your Business 4. Video Embedding 5. Friend Collection 6. MySpace Apps 7. Mobile Phone Download MySpace TV
17. ACTIVE RAIN Using Social Media to Boost Your Business “ FREE online community for real estate professionals designed to help them promote and grow their business”
19. 5 Active Rain Benefits Using Social Media to Boost Your Business 1. Free 2. SEO- Blog Driven Site
20. 5 Active Rain Benefits Using Social Media to Boost Your Business 3. Point Driven Ranking 4. Referrals 5. Publicity Where is it headed? Will it eventually charge Realtors?
21. LinkedIN Using Social Media to Boost Your Business Released 2003 Professional Network Service
32. 5 LinkedIN Benefits Using Social Media to Boost Your Business 1. FREE 2. Network with other Professionals 3. Referrals with other Realtors 4. Client Recommendations & Referrals 5. SEO Ranking
33. Twitter Using Social Media to Boost Your Business Created 2006 25 Employees Japanese Version 2008
34. MicroBlogging Using Social Media to Boost Your Business Text-based posts of up to 140 characters in length.
35. What do you write in a “tweet”? Using Social Media to Boost Your Business Questions Useful Websites Comments Observations Restaurant Critiques Insight
45. Facebook the Business Solution Using Social Media to Boost Your Business ROI – Return on Investment
46. SAMPLE SITE Using Social Media to Boost Your Business Closed 3 transactions in under 3 months “ Facebook reunites old relationships and gets you new deals.”
47. Facebook Using Social Media to Boost Your Business Founded 2004 Started at Harvard University 2005: Open to High School Students 2006: Open to Everyone with Email 700 Employees Advertisers: Microsoft’s Advertising Inventory Over 28 Languages
60. Online Social FAUX PAS Using Social Media to Boost Your Business 3. Talking about me, myself & I 4. Compromising Photos & Comments 5. Negative Comments “ PS- I guess you must have remembered that I am a teacher, so thank you for not tagging me in those photos! You are the best!”
61. SPAM & PRIVACY Using Social Media to Boost Your Business 1. Don’t click on the “unusual” 2. Email Facebook Friend to confirm they sent it to you 3. Flag it with Facebook as SPAM
66. Using Social Media to Boost Your Business FACEBOOK BENEFITS 4. CONNECT WITH SOI 5. FIND OLD FRIENDS/ASSOCIATES 6. EXPAND REFERRAL NETWORK 7. SEARCH FOR “A” CLIENTS
68. So you have multiple profiles on different sites now what? Using Social Media to Boost Your Business CONNECT THEM ALL… On your WEBSITE On your EMAIL "Real Estate Excellence" James W. Nellis II - CRS, ABR, SRES The Nellis Group- RE/MAX Allegiance Twitter: JamesNellis Facebook: James Nellis [email_address] 703-930-0655 (Direct) Serving VA & DC
69. TRULIA Using Social Media to Boost Your Business Founded in 2005 San Francisco
77. What is Blogging? The term blog is a contraction of “web log.” Blogs are built on the same principle as a website, only entries or “POSTS” are made in reverse chronological order. Bloggers encourage participation from readers in the form Of “comments”. Website is static Blog content is always changing – newest first. BLOGGING Using Social Media to Boost Your Business
78. Blogs garnered a bad rap because History of Blogging Using Social Media to Boost Your Business