Slides from the CRS Webinar on December 16th, 2008.

1. Using Social Media to Boost Your Business! The webinar will begin at 1:00PM CST. If you haven’t already, call into the webinar by dialing 866-699-3239 and then entering the event number 669 375 087 . If you need technical assistance call WebEx at 1-866-229-3239 or email [email_address]

4. More Information & Resources at www.JamesNellis.com Using Social Media to Boost Your Business

5. BUSINESS HAS CHANGED Using Social Media to Boost Your Business He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery. ~Harold Wilson

6. CHANGE SHIFT ADAPT CREATE BELONG Using Social Media to Boost Your Business EMBRACE…

7. Embrace Technology Using Social Media to Boost Your Business Change always comes bearing gifts. ~Price Pritchett

8. The Game is OPEN Now… Using Social Media to Boost Your Business Technology makes Veterans, Rookies and Rookies, Veterans…

9. What should you use? Using Social Media to Boost Your Business

10. Top Networks to Consider Using Social Media to Boost Your Business

11. Where should you spend your TIME? Using Social Media to Boost Your Business “ HOUR of POWER” 20 Minutes a Day

12. Presidential Election: MySpace, Facebook & YouTube Using Social Media to Boost Your Business

13. MySpace Using Social Media to Boost Your Business Founded 2003 300 Employees Advertisers: Google, AdSense 15 Languages

14. Sample MySpace Sites Using Social Media to Boost Your Business

15. 7 MySpace Benefits Using Social Media to Boost Your Business 1. Free 2. Customization of Page 3. MySpace Music Player

16. 7 MySpace Benefits Using Social Media to Boost Your Business 4. Video Embedding 5. Friend Collection 6. MySpace Apps 7. Mobile Phone Download MySpace TV

17. ACTIVE RAIN Using Social Media to Boost Your Business “ FREE online community for real estate professionals designed to help them promote and grow their business”

18. SAMPLE A.R. SITES Using Social Media to Boost Your Business

19. 5 Active Rain Benefits Using Social Media to Boost Your Business 1. Free 2. SEO- Blog Driven Site

20. 5 Active Rain Benefits Using Social Media to Boost Your Business 3. Point Driven Ranking 4. Referrals 5. Publicity Where is it headed? Will it eventually charge Realtors?

21. LinkedIN Using Social Media to Boost Your Business Released 2003 Professional Network Service

22. LinkedIN Using Social Media to Boost Your Business

23. LinkedIN Using Social Media to Boost Your Business

24. Settings for LinkedIN Using Social Media to Boost Your Business

25. People Search Using Social Media to Boost Your Business

26. Client & Business Connections Using Social Media to Boost Your Business

27. LinkedIN Sample Site Using Social Media to Boost Your Business

28. Recommendations from Clients Using Social Media to Boost Your Business 4 Listings from an Investor through LinkedIn 5 Closed Transactions

29. LinkedIN Reading List Using Social Media to Boost Your Business

30. Online Search Using Social Media to Boost Your Business

31. LinkedIN Mobile Device Using Social Media to Boost Your Business

32. 5 LinkedIN Benefits Using Social Media to Boost Your Business 1. FREE 2. Network with other Professionals 3. Referrals with other Realtors 4. Client Recommendations & Referrals 5. SEO Ranking

33. Twitter Using Social Media to Boost Your Business Created 2006 25 Employees Japanese Version 2008

34. MicroBlogging Using Social Media to Boost Your Business Text-based posts of up to 140 characters in length.

35. What do you write in a “tweet”? Using Social Media to Boost Your Business Questions Useful Websites Comments Observations Restaurant Critiques Insight

36. Automate your TWEETS Using Social Media to Boost Your Business

38. A MUSICIAN’S TAKE ON MEDIA Using Social Media to Boost Your Business Detailed Interview at www.JamesNellis.com Click: FREE FORM

39. Zipf First Page Google Search PureVolume Using Social Media to Boost Your Business

40. Zipf Uses: Using Social Media to Boost Your Business MySpace : Customization, MySpace Music Player, Current Website Over 10,000 Friends

41. Using Social Media to Boost Your Business Twitter : Road Trip Updates, Show Venues

42. Using Social Media to Boost Your Business Facebook: Best resource for “real” connections (friends) 1,000 Friends

43. Facebook Page Using Social Media to Boost Your Business

44. FACEBOOK PAGES & ADS Using Social Media to Boost Your Business

45. Facebook the Business Solution Using Social Media to Boost Your Business ROI – Return on Investment

46. SAMPLE SITE Using Social Media to Boost Your Business Closed 3 transactions in under 3 months “ Facebook reunites old relationships and gets you new deals.”

47. Facebook Using Social Media to Boost Your Business Founded 2004 Started at Harvard University 2005: Open to High School Students 2006: Open to Everyone with Email 700 Employees Advertisers: Microsoft’s Advertising Inventory Over 28 Languages

48. PROFILE PHOTOS Using Social Media to Boost Your Business

49. PHOTOS ALBUMS ON FACEBOOK Using Social Media to Boost Your Business Events Parties

50. MOBILE UPLOADS Using Social Media to Boost Your Business Upload Community & Landmark Sites in your Area

51. Status Comments Using Social Media to Boost Your Business

52. CONTESTS ON SITE & FACEBOOK Using Social Media to Boost Your Business

53. DRIVE TRAFFIC TO SITE Using Social Media to Boost Your Business

54. KEEP IT SOCIAL ONLINE Using Social Media to Boost Your Business

55. WHAT DO YOU SEE ON THIS PAGE? Using Social Media to Boost Your Business

56. BIRTHDAY REMINDERS Using Social Media to Boost Your Business EXPAND YOUR FRIENDS

57. CREATE YOUR GROUP Using Social Media to Boost Your Business

58. EVENTS ON FACEBOOK Using Social Media to Boost Your Business

60. Online Social FAUX PAS Using Social Media to Boost Your Business 3. Talking about me, myself & I 4. Compromising Photos & Comments 5. Negative Comments “ PS- I guess you must have remembered that I am a teacher, so thank you for not tagging me in those photos! You are the best!”

61. SPAM & PRIVACY Using Social Media to Boost Your Business 1. Don’t click on the “unusual” 2. Email Facebook Friend to confirm they sent it to you 3. Flag it with Facebook as SPAM

62. ANSWERING SPAM Using Social Media to Boost Your Business

63. SPAM & PRIVACY Using Social Media to Boost Your Business SPAM typically comes as a MASS email Obscure message/Subject line

64. FACEBOOK CONNECT Using Social Media to Boost Your Business

66. Using Social Media to Boost Your Business FACEBOOK BENEFITS 4. CONNECT WITH SOI 5. FIND OLD FRIENDS/ASSOCIATES 6. EXPAND REFERRAL NETWORK 7. SEARCH FOR “A” CLIENTS

67. CONNECTIVITY Using Social Media to Boost Your Business GET CONNECTED: www.JamesNellis.com

68. So you have multiple profiles on different sites now what? Using Social Media to Boost Your Business CONNECT THEM ALL… On your WEBSITE On your EMAIL "Real Estate Excellence" James W. Nellis II - CRS, ABR, SRES The Nellis Group- RE/MAX Allegiance Twitter: JamesNellis Facebook: James Nellis [email_address] 703-930-0655 (Direct) Serving VA & DC

69. TRULIA Using Social Media to Boost Your Business Founded in 2005 San Francisco

70. TRULIA DOWNLOAD SCREENS Using Social Media to Boost Your Business

71. TRULIA MONEY Using Social Media to Boost Your Business

72. TRULIA LISTINGS – YOUR LISTINGS? Using Social Media to Boost Your Business

73. TRULIA PRO Using Social Media to Boost Your Business Enhance All Listings Spotlight Ad Statistics- monitor Ad Change the Source of URL

74. CONVERT YOUR LISTINGS Using Social Media to Boost Your Business

75. CONVERT YOUR LISTINGS Using Social Media to Boost Your Business

76. LISTING CONVERTED – WEBSITE LINK Using Social Media to Boost Your Business

77. What is Blogging? The term blog is a contraction of “web log.” Blogs are built on the same principle as a website, only entries or “POSTS” are made in reverse chronological order. Bloggers encourage participation from readers in the form Of “comments”. Website is static Blog content is always changing – newest first. BLOGGING Using Social Media to Boost Your Business

78. Blogs garnered a bad rap because History of Blogging Using Social Media to Boost Your Business

82. Using Social Media to Boost Your Business Benefits of Blogging

88. Using Social Media to Boost Your Business

89. Using Social Media to Boost Your Business

93. Using Social Media to Boost Your Business Social Media and Blogging Question and Answer