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This is where an appropriate headline will go.




85 awesome, useful and beautiful
    social media infographics
This is where an appropriate headline will go.




            As fast as social media is growing
so are the number of ways companies are communicating
   how it works, what it looks like, what it consists of,
 audiences, how it fits in the marketing arena and more.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
                                                                                                                                                                                                                                   THE CMO’S GUIDE TO:

                                                                                                                                                                                      THE SOCIAL LANDSCAPE
                                                          THE CMO’S GUIDE TO:

             THE SOCIAL LANDSCAPE 2010 IS THE YEAR CMOS WILL HEAVILY INVEST IN SOCIAL MEDIA. HERE’S A GUIDE TO
                                      HELP YOU UNDERSTAND HOW BEST TO LEVERAGE MAJOR SOCIAL MEDIA SITES.
                                                                                                                                                                                                           2010 IS THE YEAR CMOS WILL HEAVILY INVEST IN SOCIAL MEDIA. HERE’S A GUIDE TO
                                                                GOOD!                         OK.                       BAD!
                                                                                                                                                                                                               HELP YOU UNDERSTAND HOW BEST TO LEVERAGE MAJOR SOCIAL MEDIA SITES.
                         CUSTOMER                                 BRAND                              TRAFFIC TO
WEBSITE                                                                                                                                         SEO
                                                                                                                                                                                                                                         GOOD!                         OK.                       BAD!
                       COMMUNICATION                             EXPOSURE                            YOUR SITE

                       Use keyword search monitor-         O ers unique opportunities          Potential can be large, but          Value to your site's SEO is
                       ing through a program such          for Web site integration and        promotion is an art form --          limited, but tweets will rank
                                                                                                                                    high in search results -- good

                                                                                                                                                                                                  CUSTOMER                                 BRAND                              TRAFFIC TO
A microblogging site   as Hootsuite, TwitJump or           to engage with customers            promote your brand too heav-
                                                                                                                                    for ranking your profile name


                                                                                                                                                                         WEBSITE
                       Radian 6 to track what people       in a viral way, helping your        ily and turn o followers, yet
                                                                                                                                                                                                                                                                                                                         SEO
that enables users                                                                                                                  and breaking news, though

                                                                                                                                                                                                COMMUNICATION                             EXPOSURE                            YOUR SITE
to send ‘tweets’, or   are saying about you and your       company stand out from the          don't promote enough and             shortened URLs are of little
messages of 140                                                                                receive little attention.
characters or less
                       competitors.                        masses.                                                                  benefit.


                                                          Facebook brand pages are great      Traffic is decent and on the
                        Great for engaging people
                        who like your brand, want
                                                          for brand exposure. Jump-start      rise thanks to share buttons          Little to no value, aside from                              Use keyword search monitor-         O ers unique opportunities          Potential can be large, but          Value to your site's SEO is
                                                          your brand exposure through                                               blogs picking up and featuring
A social networking     to share their opinions, and      the ad platform, or hire a Face-
                                                                                              and counters, but don't
                                                                                              expect massive numbers of             your posted links. Not worth                                ing through a program such          for Web site integration and        promotion is an art form --          limited, but tweets will rank
site where users        participate in giveaways and      book consultant to help you         unique visitors to go to your         the time expenditure.
                                                                                                                                                                                                                                                                        promote your brand too heav-         high in search results -- good
can add friend, send    contests.                         grow your brand presence.           site.                                                                      A microblogging site   as Hootsuite, TwitJump or           to engage with customers
messsages and build
                                                                                                                                                                                                                                                                                                             for ranking your profile name
their own profile
                                                                                                                                                                         that enables users     Radian 6 to track what people       in a viral way, helping your        ily and turn o followers, yet        and breaking news, though
                                                                                                                                                                         to send ‘tweets’, or   are saying about you and your       company stand out from the          don't promote enough and
                       Unnecessary to spend too           Participation in industry-related   Even if you get tens of                                                                                                                                                                                        shortened URLs are of little
                                                                                                                                    Heavily indexed in search            messages of 140                                                                                receive little attention.
An image and video
                       much time on this, though
                       properly tagged photosets
                                                          groups might get your photos,
                                                          and thus your brand, viewed by
                                                                                              thousands of visits to a photo        engines, passing links and page
                                                                                                                                                                         characters or less
                                                                                                                                                                                                competitors.                        masses.                                                                  benefit.
hosting website                                                                               hyperlinked with your URL,            ranks. Also helps images rank
                       of company events can help         people with similar interests,      click-through rates are among
where community                                                                                                                     higher in Google Images and in
members can share      customers put a face on the        but numbers will be small.          the lowest around.                    building inbound links.
and comment on         team behind your brand.
media
                                                                                                                                                                                                                                   Facebook brand pages are great      Traffic is decent and on the
                                                          E ective for personal branding                                                                                                         Great for engaging people         for brand exposure. Jump-start
                       Not the primary focus, but cus-
                                                          and demonstrating your organi-      Unlikely to drive any significant      Very high page rank -- almost                                                                                                      rise thanks to share buttons          Little to no value, aside from
                       tomer engagement opportuni-
                                                          zation's professional prowess.      traffic to your site, though you        guaranteed on the first page                                  who like your brand, want         your brand exposure through
A social networking
                       ties are possible by answering
                                                          Encouraging employees to            never know who those few
                                                                                                                                    of search results -- especially                                                                                                    and counters, but don't               blogs picking up and featuring
site for business      industry-related questions,                                                                                  for your company name or
                                                                                                                                                                         A social networking     to share their opinions, and      the ad platform, or hire a Face-
professionals          establishing yourself as an
                                                          maintain complete profiles to        visits might be from -- perhaps       individual employees' names,                                                                                                       expect massive numbers of             your posted links. Not worth
                                                          strengthen your team's reputa-      a potential client or customer.       but that's about it.                 site where users        participate in giveaways and
                       expert in the field.
                                                          tion is advisable.                                                                                                                                                       book consultant to help you         unique visitors to go to your         the time expenditure.
                                                                                                                                                                         can add friend, send    contests.
                       Whether you seek to entertain,                                                                                                                    messsages and build                                       grow your brand presence.           site.
                       inform, or both, video is a        One of the most powerful brand-     Traffic goes to the videos. If
                                                                                              the goal is to get traffic back to
                                                                                                                                    Very good for building links         their own profile
                       powerful channel for quickly       ing tools on the Web when you                                             back to your site because videos
                                                          build your channel, promote via     your site, then add a hyperlink
A video sharing        engaging your customers,                                                                                     rank high. Also a tried-and-true
                                                          high-traffic sites, and brand your    in the video description, but
website where users    responding to complaints, and                                          don't expect traffic to correlate       way for your brand to gain
can share and upload   demonstrating your social-         videos.                                                                   exposure.
new videos                                                                                    closely with video views.                                                                         Unnecessary to spend too           Participation in industry-related   Even if you get tens of
                       media savvy.
                                                                                                                                                                                                                                                                                                             Heavily indexed in search
                                                                                                                                                                                                much time on this, though          groups might get your photos,       thousands of visits to a photo
                                                          Opportunities are huge, espe-       The grandfather of traffic              Very good because even if your
                                                                                                                                                                         An image and video                                                                                                                  engines, passing links and page
                       Not the site's primary strength,
                                                          cially for promoting objective      spikes, so become active in the       story doesn't become popular,                               properly tagged photosets          and thus your brand, viewed by      hyperlinked with your URL,
                       though occasionally an objec-
                                                          press/blog coverage of your         community or find someone who          then your page will still be         hosting website                                                                                                                     ranks. Also helps images rank
                       tive third-party writeup as a PR
                                                          brand. Make sure content
                                                                                              is. If your site is corporate, then   indexed quickly. If your story                              of company events can help         people with similar interests,      click-through rates are among
A social news site     e ort, perhaps to counteract                                           consider launching an industry        does become popular, this is         where community                                                                                                                     higher in Google Images and in
where users can        bad press or customer senti-
                                                          doesn't read like an ad, or your    blog on a noncommercial Web           likely the best site in terms of
                                                                                                                                                                         members can share      customers put a face on the        but numbers will be small.          the lowest around.
discover and share     ment, can be promoted.
                                                          site might be banned for being      domain to establish yourself as a     getting linked to by bloggers.                                                                                                                                           building inbound links.
content                                                   overly commercial.                  thought leader.                                                            and comment on         team behind your brand.
                                                          A paid campaign can be good         Enables a diverse range of            Very good if your story makes
                                                                                                                                                                         media
                       Paid StumbleUpon traffic can
                       be a very targeted method of       for brand awareness, especially     people to discover your               it to the top page for its tag.
                       communicating, but whether         following e orts to get free,       content and share links via the       StumbledUpon's large user
                       you're reaching your existing
                                                          organic traffic to your home          su.pr link shortener on Twitter.      base enables many people to                                                                    E ective for personal branding
A social news                                             page. Targeting is very accurate,   Tagging helps, but you don't          find and link to your stories.                               Not the primary focus, but cus-                                                                              Very high page rank -- almost
community where        customers is purely random         but keep in mind you're paying      want the same people repeat-
                                                                                                                                    For vanity name searches,                                                                      and demonstrating your organi-      Unlikely to drive any significant
members discover       and costly to determine.           5 cents per visit ($50 CPM).        edly giving you a thumbs-up.
                                                                                                                                    profile pages rank well, too.                                tomer engagement opportuni-                                                                                  guaranteed on the first page
and share webpages
                                                                                                                                                                                                                                   zation's professional prowess.      traffic to your site, though you
                                                                                                                                                                                                ties are possible by answering                                                                               of search results -- especially
                                                                                                                                                                         A social networking                                       Encouraging employees to            never know who those few
                                                                                                                                                                         site for business      industry-related questions,                                                                                  for your company name or
                                                          Noncommercial sites are heavily                                           If you make the front page of
                                                                                                                                                                                                                                   maintain complete profiles to        visits might be from -- perhaps       individual employees' names,
                       Editor-driven and moderated,       favored by moderators, so
                                                                                              Get in the moderators' good           Yahoo, then you will get a ton       professionals          establishing yourself as an
                       so this shouldn't be your          business sites should not waste
                                                                                              graces, and you have a chance         of backlinks, but chances are                                                                  strengthen your team's reputa-      a potential client or customer.       but that's about it.
A social news site
where community        primary focus.                     time in this uphill battle.
                                                                                              to hit absolutely massive num-        unlikely unless you are a large,                            expert in the field.
members can vote
                                                                                              bers -- but it's a long shot.         established brand.                                                                             tion is advisable.
on stories


                       The community is fickle, and
                       anything perceived as spam
                                                          Unless you're a bacon company,      If Reddit loves you, then traffic
                                                                                              is o en right up there with Digg      Make the front page and                                     Whether you seek to entertain,
                       will be destroyed. However,
                                                          don't try to build your brand
                                                          here. You'll end up banned from     and StumbleUpon. Be careful:          many reputable sites will pick
                                                                                                                                                                                                inform, or both, video is a        One of the most powerful brand-     Traffic goes to the videos. If          Very good for building links
                       look deep into the categorized                                                                               up your story, generating valu-
A social news                                             the site without even realizing
                                                                                              Push too hard for votes from
                                                                                                                                                                                                                                   ing tools on the Web when you       the goal is to get traffic back to
community where        "subreddits" to unearth small
                                                          what happened.
                                                                                              your friends and risk being           able backlinks and extending
                                                                                                                                                                                                powerful channel for quickly                                                                                 back to your site because videos
users post links to    niche communities, and you                                             banned, but don't push at all         trust to your site.
                                                                                                                                                                                                                                   build your channel, promote via     your site, then add a hyperlink
the site’s home page   could get valuable feedback.                                           and you'll wind up with nothing.
                                                                                                                                                                         A video sharing        engaging your customers,                                                                                     rank high. Also a tried-and-true
                                                                                                                                                                                                                                   high-traffic sites, and brand your    in the video description, but
                                                                                                                                    Pretty much everything about
                                                                                                                                                                         website where users    responding to complaints, and                                          don't expect traffic to correlate       way for your brand to gain
                       Site is intended for people to     Not enough ongoing brand rec-                                             the site helps: When your page       can share and upload   demonstrating your social-         videos.                                                                   exposure.
                       bookmark content. You can          ognition to make it worth your
                                                                                              Not as big as it used to be, but
                                                                                              informative, massive reference
                                                                                                                                    is bookmarked, it's a direct link
                                                                                                                                                                         new videos                                                                                    closely with video views.
A social bookmark-
ing site used for      see what people tag with your      while unless you want to be         pieces bookmarked for later
                                                                                                                                    back to your site. When you're
                                                                                                                                    on the front page of the site, the                          media savvy.
sharing and storing    brand name, but communica-         known for providing reference       use can net you a few thousand        big category tag pages are full of
bookmarked pages       tion with them is nonexistent.     content for later retrieval.        recurring monthly visitors.           trust, which will pass directly to
                                                                                                                                    your URL.
                                                                                                                                                                                                                                   Opportunities are huge, espe-       The grandfather of traffic              Very good because even if your
                                                                                                                                                                                                Not the site's primary strength,                                       spikes, so become active in the
                                                                                                                                                                                                though occasionally an objec-      cially for promoting objective                                            story doesn't become popular,
                                                                                                                                                                                                                                                                       community or find someone who          then your page will still be
                                                                                                                                                                                                                                   press/blog coverage of your
                                                                                                                                                                                                tive third-party writeup as a PR                                       is. If your site is corporate, then   indexed quickly. If your story
                                                                                                                                                                                                                                   brand. Make sure content
                                                                                                                                                                         A social news site     e ort, perhaps to counteract                                           consider launching an industry        does become popular, this is
                                                                                                                                                                                                                                   doesn't read like an ad, or your    blog on a noncommercial Web
                                                                                                                                                                         where users can        bad press or customer senti-                                                                                 likely the best site in terms of
                                                                                                                                                                         discover and share                                        site might be banned for being      domain to establish yourself as a
                                                                                                                                                                                                ment, can be promoted.             overly commercial.                                                        getting linked to by bloggers.
                                                                                                                                                                         content                                                                                       thought leader.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
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This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
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This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
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This is where an appropriate headline will go.
This is where an appropriate headline will go.
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This is where an appropriate headline will go.
This is where an appropriate headline will go.
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This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.
This is where an appropriate headline will go.

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Social Media Charts

  • 1. This is where an appropriate headline will go. 85 awesome, useful and beautiful social media infographics
  • 2. This is where an appropriate headline will go. As fast as social media is growing so are the number of ways companies are communicating how it works, what it looks like, what it consists of, audiences, how it fits in the marketing arena and more.
  • 3. This is where an appropriate headline will go.
  • 4. This is where an appropriate headline will go.
  • 5. This is where an appropriate headline will go. THE CMO’S GUIDE TO: THE SOCIAL LANDSCAPE THE CMO’S GUIDE TO: THE SOCIAL LANDSCAPE 2010 IS THE YEAR CMOS WILL HEAVILY INVEST IN SOCIAL MEDIA. HERE’S A GUIDE TO HELP YOU UNDERSTAND HOW BEST TO LEVERAGE MAJOR SOCIAL MEDIA SITES. 2010 IS THE YEAR CMOS WILL HEAVILY INVEST IN SOCIAL MEDIA. HERE’S A GUIDE TO GOOD! OK. BAD! HELP YOU UNDERSTAND HOW BEST TO LEVERAGE MAJOR SOCIAL MEDIA SITES. CUSTOMER BRAND TRAFFIC TO WEBSITE SEO GOOD! OK. BAD! COMMUNICATION EXPOSURE YOUR SITE Use keyword search monitor- O ers unique opportunities Potential can be large, but Value to your site's SEO is ing through a program such for Web site integration and promotion is an art form -- limited, but tweets will rank high in search results -- good CUSTOMER BRAND TRAFFIC TO A microblogging site as Hootsuite, TwitJump or to engage with customers promote your brand too heav- for ranking your profile name WEBSITE Radian 6 to track what people in a viral way, helping your ily and turn o followers, yet SEO that enables users and breaking news, though COMMUNICATION EXPOSURE YOUR SITE to send ‘tweets’, or are saying about you and your company stand out from the don't promote enough and shortened URLs are of little messages of 140 receive little attention. characters or less competitors. masses. benefit. Facebook brand pages are great Traffic is decent and on the Great for engaging people who like your brand, want for brand exposure. Jump-start rise thanks to share buttons Little to no value, aside from Use keyword search monitor- O ers unique opportunities Potential can be large, but Value to your site's SEO is your brand exposure through blogs picking up and featuring A social networking to share their opinions, and the ad platform, or hire a Face- and counters, but don't expect massive numbers of your posted links. Not worth ing through a program such for Web site integration and promotion is an art form -- limited, but tweets will rank site where users participate in giveaways and book consultant to help you unique visitors to go to your the time expenditure. promote your brand too heav- high in search results -- good can add friend, send contests. grow your brand presence. site. A microblogging site as Hootsuite, TwitJump or to engage with customers messsages and build for ranking your profile name their own profile that enables users Radian 6 to track what people in a viral way, helping your ily and turn o followers, yet and breaking news, though to send ‘tweets’, or are saying about you and your company stand out from the don't promote enough and Unnecessary to spend too Participation in industry-related Even if you get tens of shortened URLs are of little Heavily indexed in search messages of 140 receive little attention. An image and video much time on this, though properly tagged photosets groups might get your photos, and thus your brand, viewed by thousands of visits to a photo engines, passing links and page characters or less competitors. masses. benefit. hosting website hyperlinked with your URL, ranks. Also helps images rank of company events can help people with similar interests, click-through rates are among where community higher in Google Images and in members can share customers put a face on the but numbers will be small. the lowest around. building inbound links. and comment on team behind your brand. media Facebook brand pages are great Traffic is decent and on the E ective for personal branding Great for engaging people for brand exposure. Jump-start Not the primary focus, but cus- and demonstrating your organi- Unlikely to drive any significant Very high page rank -- almost rise thanks to share buttons Little to no value, aside from tomer engagement opportuni- zation's professional prowess. traffic to your site, though you guaranteed on the first page who like your brand, want your brand exposure through A social networking ties are possible by answering Encouraging employees to never know who those few of search results -- especially and counters, but don't blogs picking up and featuring site for business industry-related questions, for your company name or A social networking to share their opinions, and the ad platform, or hire a Face- professionals establishing yourself as an maintain complete profiles to visits might be from -- perhaps individual employees' names, expect massive numbers of your posted links. Not worth strengthen your team's reputa- a potential client or customer. but that's about it. site where users participate in giveaways and expert in the field. tion is advisable. book consultant to help you unique visitors to go to your the time expenditure. can add friend, send contests. Whether you seek to entertain, messsages and build grow your brand presence. site. inform, or both, video is a One of the most powerful brand- Traffic goes to the videos. If the goal is to get traffic back to Very good for building links their own profile powerful channel for quickly ing tools on the Web when you back to your site because videos build your channel, promote via your site, then add a hyperlink A video sharing engaging your customers, rank high. Also a tried-and-true high-traffic sites, and brand your in the video description, but website where users responding to complaints, and don't expect traffic to correlate way for your brand to gain can share and upload demonstrating your social- videos. exposure. new videos closely with video views. Unnecessary to spend too Participation in industry-related Even if you get tens of media savvy. Heavily indexed in search much time on this, though groups might get your photos, thousands of visits to a photo Opportunities are huge, espe- The grandfather of traffic Very good because even if your An image and video engines, passing links and page Not the site's primary strength, cially for promoting objective spikes, so become active in the story doesn't become popular, properly tagged photosets and thus your brand, viewed by hyperlinked with your URL, though occasionally an objec- press/blog coverage of your community or find someone who then your page will still be hosting website ranks. Also helps images rank tive third-party writeup as a PR brand. Make sure content is. If your site is corporate, then indexed quickly. If your story of company events can help people with similar interests, click-through rates are among A social news site e ort, perhaps to counteract consider launching an industry does become popular, this is where community higher in Google Images and in where users can bad press or customer senti- doesn't read like an ad, or your blog on a noncommercial Web likely the best site in terms of members can share customers put a face on the but numbers will be small. the lowest around. discover and share ment, can be promoted. site might be banned for being domain to establish yourself as a getting linked to by bloggers. building inbound links. content overly commercial. thought leader. and comment on team behind your brand. A paid campaign can be good Enables a diverse range of Very good if your story makes media Paid StumbleUpon traffic can be a very targeted method of for brand awareness, especially people to discover your it to the top page for its tag. communicating, but whether following e orts to get free, content and share links via the StumbledUpon's large user you're reaching your existing organic traffic to your home su.pr link shortener on Twitter. base enables many people to E ective for personal branding A social news page. Targeting is very accurate, Tagging helps, but you don't find and link to your stories. Not the primary focus, but cus- Very high page rank -- almost community where customers is purely random but keep in mind you're paying want the same people repeat- For vanity name searches, and demonstrating your organi- Unlikely to drive any significant members discover and costly to determine. 5 cents per visit ($50 CPM). edly giving you a thumbs-up. profile pages rank well, too. tomer engagement opportuni- guaranteed on the first page and share webpages zation's professional prowess. traffic to your site, though you ties are possible by answering of search results -- especially A social networking Encouraging employees to never know who those few site for business industry-related questions, for your company name or Noncommercial sites are heavily If you make the front page of maintain complete profiles to visits might be from -- perhaps individual employees' names, Editor-driven and moderated, favored by moderators, so Get in the moderators' good Yahoo, then you will get a ton professionals establishing yourself as an so this shouldn't be your business sites should not waste graces, and you have a chance of backlinks, but chances are strengthen your team's reputa- a potential client or customer. but that's about it. A social news site where community primary focus. time in this uphill battle. to hit absolutely massive num- unlikely unless you are a large, expert in the field. members can vote bers -- but it's a long shot. established brand. tion is advisable. on stories The community is fickle, and anything perceived as spam Unless you're a bacon company, If Reddit loves you, then traffic is o en right up there with Digg Make the front page and Whether you seek to entertain, will be destroyed. However, don't try to build your brand here. You'll end up banned from and StumbleUpon. Be careful: many reputable sites will pick inform, or both, video is a One of the most powerful brand- Traffic goes to the videos. If Very good for building links look deep into the categorized up your story, generating valu- A social news the site without even realizing Push too hard for votes from ing tools on the Web when you the goal is to get traffic back to community where "subreddits" to unearth small what happened. your friends and risk being able backlinks and extending powerful channel for quickly back to your site because videos users post links to niche communities, and you banned, but don't push at all trust to your site. build your channel, promote via your site, then add a hyperlink the site’s home page could get valuable feedback. and you'll wind up with nothing. A video sharing engaging your customers, rank high. Also a tried-and-true high-traffic sites, and brand your in the video description, but Pretty much everything about website where users responding to complaints, and don't expect traffic to correlate way for your brand to gain Site is intended for people to Not enough ongoing brand rec- the site helps: When your page can share and upload demonstrating your social- videos. exposure. bookmark content. You can ognition to make it worth your Not as big as it used to be, but informative, massive reference is bookmarked, it's a direct link new videos closely with video views. A social bookmark- ing site used for see what people tag with your while unless you want to be pieces bookmarked for later back to your site. When you're on the front page of the site, the media savvy. sharing and storing brand name, but communica- known for providing reference use can net you a few thousand big category tag pages are full of bookmarked pages tion with them is nonexistent. content for later retrieval. recurring monthly visitors. trust, which will pass directly to your URL. Opportunities are huge, espe- The grandfather of traffic Very good because even if your Not the site's primary strength, spikes, so become active in the though occasionally an objec- cially for promoting objective story doesn't become popular, community or find someone who then your page will still be press/blog coverage of your tive third-party writeup as a PR is. If your site is corporate, then indexed quickly. If your story brand. Make sure content A social news site e ort, perhaps to counteract consider launching an industry does become popular, this is doesn't read like an ad, or your blog on a noncommercial Web where users can bad press or customer senti- likely the best site in terms of discover and share site might be banned for being domain to establish yourself as a ment, can be promoted. overly commercial. getting linked to by bloggers. content thought leader.
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