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Vital Villages
    Case Study
    Digital Inclusion
                                             PCs and the Internet enhance rural economies
                                             and improve quality of life in the Republic of Korea
                                             From Finland to Malaysia, nations that want to understand the impact of digital inclusion and other
                                             e-Government strategies have been flocking to the Republic of Korea. One of the world’s most wired
                                             nations, Korea is also a leader in using information and communications technology (ICT) to make
                                             government more efficient, accountable and transparent. As part of a broad range of e-Government
                                             initiatives, Korea has instituted an innovative information village (INV) program that is bringing remote
                                             communities into the digital economy and enhancing the quality of life of rural residents.



                                             Challenge          • Spread ICT benefits. Like most nations, the Republic of Korea found that rural
                                                                  citizens in traditional industries of fishing and agriculture had less access to ICT than
                                                                  urban populations.
“Rural areas must
                                                                • Enhance rural life. Many of Korea’s rural villages faced stagnant economies and
 keep up with the
                                                                  rapidly aging populations as younger people move to the cities.
 information age.
 If our village did not                      Solution           • Inclusive access. Working with local governments, citizens and private companies
                                                                  such as Intel Corporation, Korea’s Ministry of Government Administration and Home
 have the INV project,
                                                                  Affairs (MOGAHA) has established over 250 information villages since 2001.
 what would happen                                                The program provides subsidized home PCs, broadband infrastructure and village
 to us? It is an                                                  information centers, as well as extensive training that breaks down barriers to
                                                                  using the technology.
 unthinkable
 situation.”                                 Benefits           • Digital inclusion. The PC penetration rate in the information villages is around
                                                                  65 percent, comparable to that of Korea’s cities.
    Cho Kiok
    Village Committee Head                                      • Economic competitiveness. Using e-commerce, farmers are increasing their
    Gwangyang Baekhakdong Village 1                               incomes, villages are expanding their tourist services and rural economies are
                                                                  becoming more diversified. In the two years Jan. 2003 to Jan. 2005, farm income
                                                                  rose by $2.1 billion won (US$2.036 million).




1
    Korean Association for Regional
    Information Society, Analysis on the
    Formation and Operation of Information
    Network Villages, August, 2005.
Korea is not only fostering
                                                                            digital inclusion, but empowering
                                                                            rural communities to raise
                                                                               their standard of living.


                                                                           there is a growing demand for an information support
Assessing the Situation
                                                                           policy for underprivileged regions.” 4
Occupying just 98,000 square kilometers, the Republic of
Korea stands at 108 in the list of nations by size. But as
                                                                           In response, the government passed the Digital Divide
the world’s tenth largest economy, it is an economic
                                                                           Elimination Act, which went into effect in Nov. 2001.
powerhouse, and its economic growth in the past 30
                                                                           Since that time, Korea has created more than 250
years has been, in the words of the U.S. State Department,
                                                                           Information Villages, turning remote mountain towns
“spectacular.” 2 In 1963, Korea’s gross national product
                                                                           and agricultural and fishing communities into places
averaged just US$100 (97,394 won) per capita. In 2004,
                                                                           where people not only send email and browse the
it exceeded US$14,100 (13,732,658 won).3
                                                                           Internet, but also receive training, content and tools to
                                                                           help them transform village life and improve their
However, that wealth was concentrated in urban areas.
                                                                           economic picture. Farmers and fishermen can find new
Korea’s rural areas also had much lower rates of computer
                                                                           markets for their products, and citizens can access
literacy and Internet usage than cities. Farming and
                                                                           educational and e-Government services.
fishing villages were challenged by the price pressures of
an increasingly competitive global marketplace.
                                                                           Implementation
                                                                           Each information village is implemented according to a
ICT-Fueled Innovation
                                                                           roadmap of seven steps.
Korea has deployed a wide range of ICT-based initiatives
                                                                                                                                         In 2001, two
to increase government’s transparency and efficiency,
                                                                           Deploy broadband infrastructure. . Broadband
so applying ICT to the problems of rural villages was a
                                                                                                                                         families produced
                                                                           communications over Digital Subscriber Lines (DSL) gives
logical next step. “The more rapid the growth of the
                                                                           villagers high-speed access to the Internet, whether from     dried persimmons
information society, the wider is the digital divide
                                                                           home or from the village information center.
                                                                                                                                         and sold just
between urban and rural areas,” writes MOGAHA in
                                                                           Establish a village information center. The village
reporting on its efforts. “The digital divide between                                                                                    20 boxes of them.
                                                                           information center provides a community gathering
regions and classes has emerged as a new issue, and
                                                                                                                                         In 2004, after
                                                                           place and a location for training and other services.
                                                                                                                                         becoming an
                                                                           Information centers are located in town halls, public
Spotlight: Republic of Korea
                                                                                                                                         information village,
                                                                           buildings or vacant schools, and are equipped with
• Tenth largest economy in the world based on gross                        networked PCs, printers and projection systems.               17 families sold
  domestic product (GDP)                                                   To benefit from best practices, centers are operated
                                                                                                                                         2,000 boxes of
                                                                           according to a standardized guide that can be modified
• Gross national product has risen from US$100 per
                                                                                                                                         dried persimmons
                                                                           as needed to meet regional requirements.
  capita in 1963 to over $14,100 in 2004
                                                                                                                                         online, bringing
• Population of 48 million, with 22.8 million in the work-                 Supply home PCs. The INV program set a goal of
                                                                                                                                         revenues of 80
  force and 8.3% of the population engaged in agricul-                     distributing home PCs to about 70 percent of households,
                                                                                                                                         million won.
  ture and forestry                                                        to match the overall national rate of PC penetration.
                                                                           A local village operations committee oversees the
• Ranked the world’s fifth leading e-Government in
                                                                           distribution of home PCs.
  2004 by the United Nations
                                                                           Design custom content. Korean officials say the
                                                                           development of information content is the most important
2
    www.state.gov/r/pa/ei/bgn/2800.htm
3
                                                                           of the seven tasks. 5 Content includes a central portal for
    www.state.gov/r/pa/ei/bgn/2800.htm
4
    Initiatives for Government Innovation in Korea: Selected Successful
                                                                           the program (www.invil.org), under which villages and
    Practices, published by the Republic of Korea Ministry of Government
                                                                           individuals can create their own home pages. The portal
    Administration and Home Affairs, 2005.
5
    International Council for Information Technology in Government
                                                                           includes the framework for conducting e-commerce.
    Administration (ICA) 36th Conference, Singapore, October 2002,
    Round Table Report.
Village residents can use the transaction-enabled       Provide education and training. Training has proved
                                           website to offer online direct sales of their local     crucial in overcoming initial fear and reluctance, and
                                           produce, and many are using e-commerce to help          helping people move beyond email and web
                                           them expand beyond their traditional crops such as      browsing to full-fledged e-commerce. Villages have
                                           rice and barley.                                        taken more initiative for training as the INV
                                                                                                   program has advanced. “At first, we were dependent
                                           In many cases, villagers are increasing revenues by
                                                                                                   on the programs and instructors provided by the
                                           finding direct markets for value-added produce
                                                                                                   information village center staff,” says Lee.
                                           such as flowers and fruit. In Baekhakdong, for
                                                                                                   “Nowadays, we arrange our own education.” 8
                                           example, villagers found a broader market for their
                                                                                                   Village leaders teach some classes, and students
                                           dried persimmons. In the summer, Baekhakdong is a
                                                                                                   from nearby Dongyang University teach additional
                                           busy tourist destination during the summer, but the
                                                                                                   classes at Lee’s village of Songi during the summer.
                                           economy dried up during the fall. Residents in the
                                           tiny town (population 881) grew chestnuts and           The training has clearly paid off. According to a
                                           persimmons, but had trouble selling them because        MOGAHA survey, INV residents are more proficient
                                           of the village’s remote location.                       than neighboring non-INV villagers at tasks such as
                                                                                                   sending email, searching the web for information
                                           Now, the people of Baekhakdong are using the
                                                                                                   and making online purchases. In the village of
                                           Internet to sell dried persimmons. In 2001, two
                                                                                                   Chubu, residents not only use the Internet to sell
                                           families sold just 20 boxes. In 2004, after becoming
                                                                                                   sesame leaf kimchi and 13 other products, but also
                                           an information village, 17 families sold 2,000 boxes
                                                                                                   to research the competition and set prices.
                                           of dried persimmons online, bringing revenues of
                                           80 million won.

                                                                                                   Key Technologies and Collaborators
                                           “No matter how good your products are, a rural
                                           economy cannot be improved without a good sales
                                                                                                   • Samsung SSD Consortium* served as project
                                           route,” says Kiok Cho, village committee head for
                                                                                                    manager for the e-marketplace system.
                                           the mountain village of Baekhakdong. “Because of
                                           the Internet, we are full of hope. We are               • Korea Telecom*, Dacom* and other common
                                           constructing a new building next to the information      carriers provided broadband network
                                           center, to help with order processing.” 6                infrastructure for village centers and homes.
                                           INV portals also enable villages to increase their      • Intel Corporation donated funding to pilot
                                           share of Korea’s growing tourist trade. Korea has        innovative concepts for education, e-commerce
                                           instituted a five-day work week, creating an             and training.
                                           expanding market for tourism that information
                                           villages such as Songi are seeking to meet. “This
                                                                                                   Create a system for independent operation. Each
                                           region’s clean water and air provide a good place
                                                                                                   information village is managed by a committee of
                                           for hobby fishermen, and many people enjoy the
                                                                                                   approximately 15 residents. This group manages
                                           services provided by lodging at a private residence,”
                                                                                                   the village home page and coordinates the village’s
                                           explains Songi’s village committee chairman,
                                                                                                   e-commerce activities. A council of government
                                           Hyunkee Lee. “Before becoming an information
                                                                                                   officials and other organizations provides backup
                                           village, we were anguished over how to attract
                                           tourists. Now, this problem is easily solved.” 7        and advice as needed. A village information leader
6
    Korean Association for Regional
                                                                                                   heads the committee and acts as an evangelist
    Information Society, Analysis on the   Some 80 information villages offer “green tours”
                                                                                                   for the project.
    Formation and Operation of
                                           where city dwellers can experience farm life and
    Information Network Villages,
    August, 2005.
                                                                                                   Develop an information network village brand.
                                           purchase produce direct from the farm. The INV
7
    Korean Association for Regional
                                                                                                   The INV portals also enable villages to increase
                                           infrastructure facilitates the tours by providing
    Information Society, Analysis on the
    Formation and Operation of
                                                                                                   their share of Korea’s growing tourist trade. Korea
                                           online reservation and payment systems. In 2004,
    Information Network Villages,
                                                                                                   has instituted a five-day work week, creating an
    August, 2005.
                                           the first year of service, more than 84,000 visi-
8
    Korean Association for Regional                                                                expanding market for tourism that information
                                           tors took a green tour, bringing average revenues
    Information Society, Analysis on the
                                                                                                   villages such as Songi are seeking to meet.
    Formation and Operation of
                                           of 71 million won to each participating village.
    Information Network Villages,
                                                                                                   “This region’s clean water and air provide a good
    August, 2005.
place for hobby fishermen, and many people enjoy the services provided by lodging at
                                                                                                                         Impact10
 a private residence,” explains Songi’s village committee chairman, Hyunkee Lee. “Before
 becoming an information village, we were anguished over how to attract tourists. Now,
                                                                                                                         • The digital divide is being erased. The PC
 this problem is easily solved.”
                                                                                                                           penetration rate for Information Villages has
 Some 80 information villages offer “green tours” where city dwellers can experience                                       risen from 21 percent to 66 percent, roughly
 farm life and purchase produce direct from the farm. The INV infrastructure facilitates                                   equal to that of Korea’s cities.11 The percentage
 the tours by providing online reservation and payment systems. In 2004, the first year                                    of people using the Internet soared from 8.8
 of service, more than 84,000 visitors took a green tour, bringing average revenues of                                     percent to 60 percent. In the INV villages, 23
 71 million won to each participating village.                                                                             percent of citizens used the Internet over three
                                                                                                                           hours a day, and another 23 percent used it for
 Provide education and training. Training has proved crucial in overcoming initial fear
                                                                                                                           one to two hours daily. In 2005, Korea as a
 and reluctance, and helping people move beyond email and web browsing to full-fledged
                                                                                                                           whole has 30.67 million Internet users across its
 e-commerce. Villages have taken more initiative for training as the INV program has
                                                                                                                           population of 48 million.
 advanced. “At first, we were dependent on the programs and instructors provided by the
 information village center staff,” says Lee. “Nowadays, we arrange our own education.”                                  • Farm incomes are rising as farmers find new
 Village leaders teach some classes, and students from nearby Dongyang University teach                                    markets for value-added crops and villagers
 additional classes at Lee’s village of Songi during the summer.                                                           expand their tourist trade. Mail-order sales of
                                                                                                                           locally produced goods have risen twenty fold.
 The training has clearly paid off. According to a MOGAHA survey, INV residents are more
 proficient than neighboring non-INV villagers at tasks such as sending email, searching                                 • Villages are energized. “Many people in the area
 the web for information and making online purchases. In the village of Chubu, residents                                   communicate with each other with online
 not only use the Internet to sell sesame leaf kimchi and 13 other products, but also to                                   messages, and even a grandpa over 70 can
 research the competition and set prices.                                                                                  send and receive email with his grandsons,”
                                                                                                                           says Lee Hyunkee. “Village people use a bulletin
 Create a system for independent operation. Each information village is managed
                                                                                                                           board for messages, and every citizen shares
 by a committee of approximately 15 residents. This group manages the village home page
                                                                                                                           information.”12 As of April 2005, villagers had
 and coordinates the village’s e-commerce activities. A council of government officials
                                                                                                                           established more than 1,200 clubs and over
 and other organizations provides backup and advice as needed. A village information
                                                                                                                           2,500 private home pages. The village informa-
 leader heads the committee and acts as an evangelist for the project.
                                                                                                                           tion center also shows movies and holds
 Develop an information network village brand. The INV project has benefited
                                                                                                                           meetings, bringing people together and creating
 from aggressive PR efforts to raise awareness of the program. Each village increases
                                                                                                                           a stronger sense of community.
 awareness locally by sponsoring a contest to design a village logo.
                                                                                                                         • As a result of the INV program and other ICT-
                                                                                                                           related innovations, the Republic of Korea says
 Building on Success
                                                                                                                           its government has become more open, efficient,
 The Republic of Korea plans to expand its INV program to more villages and regions, and
                                                                                                                           accountable and customer-focused, inspiring
 to make additional services available. The government is developing online services for
                                                                                                                           increased customer satisfaction and trust.
 education, administration, health and welfare, culture, and economy and industry. It is also
                                                                                                                           In the United Nations’ Global E-Government
 working with non governmental organizations (NGOs) and private sector companies such
                                                                                                                           Survey for 2004, Korea ranked fifth out of
 as Intel to build on the foundation that has been created.
                                                                                                                           191 nations, up from 13th in 2003 and the
 “For Government innovation success, the public, the private and the third sector need to
                                                                                                                           highest ranking of all Asian nations. INV
 maximize synergy effect for the advancement of our society,” writes Korea’s Minister of
                                                                                                                           residents can save time by accessing
 Government Administration and Home Affairs Young-Kyo Oh. “I firmly believe government
                                                                                                                           e-Government services online, including
 innovation will become a new driving force for national development in the 21st century.” 9
                                                                                                                           obtaining certificates of residence and applying
 Find a solution that is right for your program. Contact your Intel                                                        for a wide range of information services.
 representative or visit the Intel® Business/Government Web site at:
 intel.com/go/government or visit the industry solutions-specific sites at:
 intel.com/business/bss/industry/.
 9
      Initiatives for Government Innovation in Korea
 10
      Unless otherwise noted, data in this section is drawn from Initiatives for Government Innovation in Korea, 2005.
 11
      Korean Association for Regional Information Society, Analysis on the Formation and Operation of Information Network Villages, 2005.
 12
      Korean Association for Regional Information Society, Analysis on the Formation and Operation of Information Network Villages,
      August, 2005.



              ©
 Copyright 2006 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. and the Intel. Leap ahead.
 Logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
 This document is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT.
*Other names and brands may be the property of their respective owners.               0406/ERC/RL/XX/PDF         312675-001 EN

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Korea's Vital Villages Case Study: Digital Inclusion Empowers Rural Communities

  • 1. Vital Villages Case Study Digital Inclusion PCs and the Internet enhance rural economies and improve quality of life in the Republic of Korea From Finland to Malaysia, nations that want to understand the impact of digital inclusion and other e-Government strategies have been flocking to the Republic of Korea. One of the world’s most wired nations, Korea is also a leader in using information and communications technology (ICT) to make government more efficient, accountable and transparent. As part of a broad range of e-Government initiatives, Korea has instituted an innovative information village (INV) program that is bringing remote communities into the digital economy and enhancing the quality of life of rural residents. Challenge • Spread ICT benefits. Like most nations, the Republic of Korea found that rural citizens in traditional industries of fishing and agriculture had less access to ICT than urban populations. “Rural areas must • Enhance rural life. Many of Korea’s rural villages faced stagnant economies and keep up with the rapidly aging populations as younger people move to the cities. information age. If our village did not Solution • Inclusive access. Working with local governments, citizens and private companies such as Intel Corporation, Korea’s Ministry of Government Administration and Home have the INV project, Affairs (MOGAHA) has established over 250 information villages since 2001. what would happen The program provides subsidized home PCs, broadband infrastructure and village to us? It is an information centers, as well as extensive training that breaks down barriers to using the technology. unthinkable situation.” Benefits • Digital inclusion. The PC penetration rate in the information villages is around 65 percent, comparable to that of Korea’s cities. Cho Kiok Village Committee Head • Economic competitiveness. Using e-commerce, farmers are increasing their Gwangyang Baekhakdong Village 1 incomes, villages are expanding their tourist services and rural economies are becoming more diversified. In the two years Jan. 2003 to Jan. 2005, farm income rose by $2.1 billion won (US$2.036 million). 1 Korean Association for Regional Information Society, Analysis on the Formation and Operation of Information Network Villages, August, 2005.
  • 2. Korea is not only fostering digital inclusion, but empowering rural communities to raise their standard of living. there is a growing demand for an information support Assessing the Situation policy for underprivileged regions.” 4 Occupying just 98,000 square kilometers, the Republic of Korea stands at 108 in the list of nations by size. But as In response, the government passed the Digital Divide the world’s tenth largest economy, it is an economic Elimination Act, which went into effect in Nov. 2001. powerhouse, and its economic growth in the past 30 Since that time, Korea has created more than 250 years has been, in the words of the U.S. State Department, Information Villages, turning remote mountain towns “spectacular.” 2 In 1963, Korea’s gross national product and agricultural and fishing communities into places averaged just US$100 (97,394 won) per capita. In 2004, where people not only send email and browse the it exceeded US$14,100 (13,732,658 won).3 Internet, but also receive training, content and tools to help them transform village life and improve their However, that wealth was concentrated in urban areas. economic picture. Farmers and fishermen can find new Korea’s rural areas also had much lower rates of computer markets for their products, and citizens can access literacy and Internet usage than cities. Farming and educational and e-Government services. fishing villages were challenged by the price pressures of an increasingly competitive global marketplace. Implementation Each information village is implemented according to a ICT-Fueled Innovation roadmap of seven steps. Korea has deployed a wide range of ICT-based initiatives In 2001, two to increase government’s transparency and efficiency, Deploy broadband infrastructure. . Broadband so applying ICT to the problems of rural villages was a families produced communications over Digital Subscriber Lines (DSL) gives logical next step. “The more rapid the growth of the villagers high-speed access to the Internet, whether from dried persimmons information society, the wider is the digital divide home or from the village information center. and sold just between urban and rural areas,” writes MOGAHA in Establish a village information center. The village reporting on its efforts. “The digital divide between 20 boxes of them. information center provides a community gathering regions and classes has emerged as a new issue, and In 2004, after place and a location for training and other services. becoming an Information centers are located in town halls, public Spotlight: Republic of Korea information village, buildings or vacant schools, and are equipped with • Tenth largest economy in the world based on gross networked PCs, printers and projection systems. 17 families sold domestic product (GDP) To benefit from best practices, centers are operated 2,000 boxes of according to a standardized guide that can be modified • Gross national product has risen from US$100 per dried persimmons as needed to meet regional requirements. capita in 1963 to over $14,100 in 2004 online, bringing • Population of 48 million, with 22.8 million in the work- Supply home PCs. The INV program set a goal of revenues of 80 force and 8.3% of the population engaged in agricul- distributing home PCs to about 70 percent of households, million won. ture and forestry to match the overall national rate of PC penetration. A local village operations committee oversees the • Ranked the world’s fifth leading e-Government in distribution of home PCs. 2004 by the United Nations Design custom content. Korean officials say the development of information content is the most important 2 www.state.gov/r/pa/ei/bgn/2800.htm 3 of the seven tasks. 5 Content includes a central portal for www.state.gov/r/pa/ei/bgn/2800.htm 4 Initiatives for Government Innovation in Korea: Selected Successful the program (www.invil.org), under which villages and Practices, published by the Republic of Korea Ministry of Government individuals can create their own home pages. The portal Administration and Home Affairs, 2005. 5 International Council for Information Technology in Government includes the framework for conducting e-commerce. Administration (ICA) 36th Conference, Singapore, October 2002, Round Table Report.
  • 3. Village residents can use the transaction-enabled Provide education and training. Training has proved website to offer online direct sales of their local crucial in overcoming initial fear and reluctance, and produce, and many are using e-commerce to help helping people move beyond email and web them expand beyond their traditional crops such as browsing to full-fledged e-commerce. Villages have rice and barley. taken more initiative for training as the INV program has advanced. “At first, we were dependent In many cases, villagers are increasing revenues by on the programs and instructors provided by the finding direct markets for value-added produce information village center staff,” says Lee. such as flowers and fruit. In Baekhakdong, for “Nowadays, we arrange our own education.” 8 example, villagers found a broader market for their Village leaders teach some classes, and students dried persimmons. In the summer, Baekhakdong is a from nearby Dongyang University teach additional busy tourist destination during the summer, but the classes at Lee’s village of Songi during the summer. economy dried up during the fall. Residents in the tiny town (population 881) grew chestnuts and The training has clearly paid off. According to a persimmons, but had trouble selling them because MOGAHA survey, INV residents are more proficient of the village’s remote location. than neighboring non-INV villagers at tasks such as sending email, searching the web for information Now, the people of Baekhakdong are using the and making online purchases. In the village of Internet to sell dried persimmons. In 2001, two Chubu, residents not only use the Internet to sell families sold just 20 boxes. In 2004, after becoming sesame leaf kimchi and 13 other products, but also an information village, 17 families sold 2,000 boxes to research the competition and set prices. of dried persimmons online, bringing revenues of 80 million won. Key Technologies and Collaborators “No matter how good your products are, a rural economy cannot be improved without a good sales • Samsung SSD Consortium* served as project route,” says Kiok Cho, village committee head for manager for the e-marketplace system. the mountain village of Baekhakdong. “Because of the Internet, we are full of hope. We are • Korea Telecom*, Dacom* and other common constructing a new building next to the information carriers provided broadband network center, to help with order processing.” 6 infrastructure for village centers and homes. INV portals also enable villages to increase their • Intel Corporation donated funding to pilot share of Korea’s growing tourist trade. Korea has innovative concepts for education, e-commerce instituted a five-day work week, creating an and training. expanding market for tourism that information villages such as Songi are seeking to meet. “This Create a system for independent operation. Each region’s clean water and air provide a good place information village is managed by a committee of for hobby fishermen, and many people enjoy the approximately 15 residents. This group manages services provided by lodging at a private residence,” the village home page and coordinates the village’s explains Songi’s village committee chairman, e-commerce activities. A council of government Hyunkee Lee. “Before becoming an information officials and other organizations provides backup village, we were anguished over how to attract tourists. Now, this problem is easily solved.” 7 and advice as needed. A village information leader 6 Korean Association for Regional heads the committee and acts as an evangelist Information Society, Analysis on the Some 80 information villages offer “green tours” for the project. Formation and Operation of where city dwellers can experience farm life and Information Network Villages, August, 2005. Develop an information network village brand. purchase produce direct from the farm. The INV 7 Korean Association for Regional The INV portals also enable villages to increase infrastructure facilitates the tours by providing Information Society, Analysis on the Formation and Operation of their share of Korea’s growing tourist trade. Korea online reservation and payment systems. In 2004, Information Network Villages, has instituted a five-day work week, creating an August, 2005. the first year of service, more than 84,000 visi- 8 Korean Association for Regional expanding market for tourism that information tors took a green tour, bringing average revenues Information Society, Analysis on the villages such as Songi are seeking to meet. Formation and Operation of of 71 million won to each participating village. Information Network Villages, “This region’s clean water and air provide a good August, 2005.
  • 4. place for hobby fishermen, and many people enjoy the services provided by lodging at Impact10 a private residence,” explains Songi’s village committee chairman, Hyunkee Lee. “Before becoming an information village, we were anguished over how to attract tourists. Now, • The digital divide is being erased. The PC this problem is easily solved.” penetration rate for Information Villages has Some 80 information villages offer “green tours” where city dwellers can experience risen from 21 percent to 66 percent, roughly farm life and purchase produce direct from the farm. The INV infrastructure facilitates equal to that of Korea’s cities.11 The percentage the tours by providing online reservation and payment systems. In 2004, the first year of people using the Internet soared from 8.8 of service, more than 84,000 visitors took a green tour, bringing average revenues of percent to 60 percent. In the INV villages, 23 71 million won to each participating village. percent of citizens used the Internet over three hours a day, and another 23 percent used it for Provide education and training. Training has proved crucial in overcoming initial fear one to two hours daily. In 2005, Korea as a and reluctance, and helping people move beyond email and web browsing to full-fledged whole has 30.67 million Internet users across its e-commerce. Villages have taken more initiative for training as the INV program has population of 48 million. advanced. “At first, we were dependent on the programs and instructors provided by the information village center staff,” says Lee. “Nowadays, we arrange our own education.” • Farm incomes are rising as farmers find new Village leaders teach some classes, and students from nearby Dongyang University teach markets for value-added crops and villagers additional classes at Lee’s village of Songi during the summer. expand their tourist trade. Mail-order sales of locally produced goods have risen twenty fold. The training has clearly paid off. According to a MOGAHA survey, INV residents are more proficient than neighboring non-INV villagers at tasks such as sending email, searching • Villages are energized. “Many people in the area the web for information and making online purchases. In the village of Chubu, residents communicate with each other with online not only use the Internet to sell sesame leaf kimchi and 13 other products, but also to messages, and even a grandpa over 70 can research the competition and set prices. send and receive email with his grandsons,” says Lee Hyunkee. “Village people use a bulletin Create a system for independent operation. Each information village is managed board for messages, and every citizen shares by a committee of approximately 15 residents. This group manages the village home page information.”12 As of April 2005, villagers had and coordinates the village’s e-commerce activities. A council of government officials established more than 1,200 clubs and over and other organizations provides backup and advice as needed. A village information 2,500 private home pages. The village informa- leader heads the committee and acts as an evangelist for the project. tion center also shows movies and holds Develop an information network village brand. The INV project has benefited meetings, bringing people together and creating from aggressive PR efforts to raise awareness of the program. Each village increases a stronger sense of community. awareness locally by sponsoring a contest to design a village logo. • As a result of the INV program and other ICT- related innovations, the Republic of Korea says Building on Success its government has become more open, efficient, The Republic of Korea plans to expand its INV program to more villages and regions, and accountable and customer-focused, inspiring to make additional services available. The government is developing online services for increased customer satisfaction and trust. education, administration, health and welfare, culture, and economy and industry. It is also In the United Nations’ Global E-Government working with non governmental organizations (NGOs) and private sector companies such Survey for 2004, Korea ranked fifth out of as Intel to build on the foundation that has been created. 191 nations, up from 13th in 2003 and the “For Government innovation success, the public, the private and the third sector need to highest ranking of all Asian nations. INV maximize synergy effect for the advancement of our society,” writes Korea’s Minister of residents can save time by accessing Government Administration and Home Affairs Young-Kyo Oh. “I firmly believe government e-Government services online, including innovation will become a new driving force for national development in the 21st century.” 9 obtaining certificates of residence and applying Find a solution that is right for your program. Contact your Intel for a wide range of information services. representative or visit the Intel® Business/Government Web site at: intel.com/go/government or visit the industry solutions-specific sites at: intel.com/business/bss/industry/. 9 Initiatives for Government Innovation in Korea 10 Unless otherwise noted, data in this section is drawn from Initiatives for Government Innovation in Korea, 2005. 11 Korean Association for Regional Information Society, Analysis on the Formation and Operation of Information Network Villages, 2005. 12 Korean Association for Regional Information Society, Analysis on the Formation and Operation of Information Network Villages, August, 2005. © Copyright 2006 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. and the Intel. Leap ahead. Logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. This document is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT. *Other names and brands may be the property of their respective owners. 0406/ERC/RL/XX/PDF 312675-001 EN