question 3

1. EVALUATION
What kind of media institution might
distribute your media product and
why?
Blue Moon Productions

2. What is a Media Institution?
A media institution is an established, often-profit based organization, that deals in the creation
and distribution of advertising, entertainment and information services. When it comes to films, a
media institution may disperse the film in cinemas either nationally or internationally, depending
on the budget and also the size of the distributor. They also decide when the film will be
released. The largest distributors are Warner Bros., Walt Disney Pictures and 20th Century Fox.

3. Because our film is a family comedy film
which is set in a school, we decided to look
at how other films of the same genre, such
as Easy A, Napoleon Dynamite and The
Inbetweeners Movie were distributed. The
reasons why we chose to research on how
these films were distributed is due to the
fact that they were made with such little
money which is useful for us considering
we used hardly any money at all. For
example Napoleon Dynamite was made
on a budget of $400,000 and the
Inbetweeners movie was made on a
budget of 3.5 million pounds.

4. However unlike those films, our film is not going to be distributed by a big American distributor.
We decided that our film should be distributed by an independent British distributor such as :
•BBC films,
•Film 4
This is because our film is not a massive blockbuster film but it is a small independent film.
However if our film were to be distributed by a much larger company then the choice would be
the Entertainment Film Distributors. To decide which distributor would be perfect to disperse
our film we done more research on each distributor.

5. BBC Films
BBC Films is the feature film-making arm of the BBC. It is firmly established at the forefront of
British independent film-making and co-produces approximately eight films a year. Working in
partnership with major international and UK distributors, BBC Films aims to make strong British
films with range and ambition. They are committed to finding and developing new talent, as
well as collaborating with some of the foremost writers and directors in the industry. For those
reasons BBC films could be good to distribute our film.

6. Film 4
Film4 Productions is a British film production company owned by Channel Four Television
Corporation. The company has been responsible for backing a large number of films made in
the United Kingdom. Film 4 also produce and co-produce a large number of British films such
as The Inbetweeners Movie and This Is England. Due to such successful films, Film 4 could
be an ideal distributor of our film as it could also garner a huge audience.

7. Entertainment Film Distributors
Entertainment Film Distributors is a British distributor of independent films in the UK.
Between 1990 and 2010, Entertainment distributed films made by New Line Cinema along
with films from other independent production companies. One of the most notable series of
films distributed to date is The Lord of the Rings trilogy. They have also released many
BAFTA and Oscar winning films such as The Departed an Million Dollar Baby. Even though
our film is very small compared to these films, if we were to be distributed by such a
company it would make our film more famous and recognized and thus make our film more
successful financially. However the likelihood of such a huge group distributing us is quite
small.

8. So which media institution would distribute
our film?
We have decided that although each of the institutions would be an ideal distributor for
our film as they have their advantages, the institution that would distribute our film is
Film4. This is because they have experience in distributing small independent films and
they have had a lot of success doing so. Furthermore we feel that Film4 is a more
realistic choice to distribute our film and they have the marketing ability to make our film
successful and widely recognized, not just nationally but internationally as well.